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Exclusive Research:
Five Things Dental Patients Want the Least

5 things dental patients hate - dental marketing

As you might remember from our recent “Exclusive Research: Inside the Minds of 3,735 Dental Patients ” blog article, we looked at the five factors patients consider to be the most important when selecting a new dentist. Capitalizing on the work of TNT’s Market Research Team surveying 3,735 patients last year, we were also able to determine the flip side of this – the five things patients don’t care about in their dental practice. While you may think some of these features should have a place on the “most important” list, think again.

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Exclusive Research:
Inside the Minds of 3,735 Dental Patients

Tim Kelley is the founder of TNT Dental, an online marketing company for dentists

Tim Kelley
Founder, TNT Dental

Do I really need a new website?

If I had a dollar for every time I was asked this question over the past 20 years, I would be able to buy a brand-new Tesla Model X with Ludicrous Mode.

At the same time, this question remained a tough one to answer… until now.

In the past, it has been pretty subjective. Sometimes, it was obvious… websites featuring 6 shades of brown and your photo from dental school graduation needed to be updated.

In other cases, it was not so obvious. Personal preferences and the goals of your practice often guided the decision.

Have Tim Give Me a Call

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The Importance of Google My Business to Your Dental Practice

How to Use Google My Business as a DentistIt’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.

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Are 165 New Dental Patients a Month Enough?

If you remember our post about knowing your rate of return, you understand the importance of getting your patients to come back to your practice. By assessing your numbers and knowing your rate, you can capitalize on money being left on the table.

But, if you’ve got what you think is a good rate of return, you don’t need to read any further… right? As you’ve probably heard throughout your life, there is always room to improve, and this situation is no different. Just think, if you could get only 5% more patients to your practice, you could add $1 million in revenue!

If you’re curious about your rate of return, you’re not alone. A lot of dental practices are looking into their rate, and when you’re ready to take this step, let the team at TNT Dental know. We are equipped to do this analysis for you and help reclaim those unscheduled patients.

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How You Can Use Geofencing to Grow Your Dental Practice

In our February article, Making Geofencing for Dentists Work, we learned about display ads and the ways you can initiate ads, including geofencing. Now, we’ll take a look at how you can take the principles behind geofencing and use it to build up your practice. You’re always looking for new and innovative marketing tactics to yield growth; geofencing is one of the ways you can achieve this.

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Maximizing “Shelf Space” on Google as a Dental Practice

As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.

You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?

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Practice Growth Director of Operations Spotlight

Michelle Kupper, Practice Growth Director of Operations

We may be a dental marketing firm here at TNT Dental, but we know that we only succeed when our clients succeed. Maintaining the relationships with our dental practices and the people behind them doesn’t just happen organically; it requires hard work, active listening and exceptional growth leaders to cultivate that relationship.

Overseeing our client relationships as well as all operational functions at TNT is no small task; that’s why we have our Practice Growth Director of Operations, Michelle Kupper, leading those charges. She’s responsible for leading the team of Growth Leaders. You may remember our profile on Relationship Expert Lindsey Campbell last year; her work as an account manager to our clients funnels up through Michelle.

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Production Manager & Creative Director Spotlight (and How to Create an Awesome Dental Website)

TNT Dental Creative Director, Alex Calams

Alex Calams
Production Manager & Creative Director

You’ve heard us talk repeatedly about the importance of a good, customized website for your dental practice. Creating a successful website that operates as a true conversion platform for you doesn’t happen overnight; it requires the work of a dedicated team to execute this for you.

This process begins under the guidance of TNT Dental’s Production Manager and Creative Director, Alex Calams. He doesn’t enter into this process lightly; there is a lot of work that has to happen in order to elevate a client’s website and take it to the next level.

Read on to learn more about Alex, his process, and how he utilizes a team of talented project managers, graphic designers, professional copywriters, website developers, and quality control specialists to create the best custom dental websites in the business of dentistry.

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Marketing Health Screenings to Employers Adds Value to Dental Insurance Plans

dental insurance marketing tnt dentalDental businesses need dental insurance like a flower needs rain; money coming in from insurance helps them stay afloat. In fact, over half the revenue of dental practices is funded by dental insurance – that plays a big role!

Dental insurance is a significant factor not only for dentists, but especially patients. As a dentist and a patient, you understand how it plays a part in your revenue, but also how it hits your personal pocketbook when you flip on the other side of the chair and play the role of patient. Each type of insurance has its pros and cons that work for dentists and patients on a case-by-case basis. In this article, we’ll go into how you can navigate the insurance waters and work them both to yours and your patients’ advantage.

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TNT Dental Earns Academy of General Dentistry PACE Certification

TNT Dental, PACE-certified provider of CE credits for dentistsWhen an accrediting organization certifies a company, practice or institution, it lends a certain legitimacy and validation to that particular entity. Companies don’t put themselves through the process just to make themselves feel better; there are many benefits to being certified. Recently, the Academy of General Dentistry certified TNT Dental through their Program Approval for Continuing Education (PACE). TNT is now the only PACE-approved organization with an 18-year track record of helping dental practices grow. And, we are in a unique position to share this expertise with you.
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