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Production Manager & Creative Director Spotlight (and How to Create an Awesome Dental Website)

August 15, 2018

TNT Dental Creative Director, Alex Calams

Alex Calams
Production Manager & Creative Director

You’ve heard us talk repeatedly about the importance of a good, customized website for your dental practice. Creating a successful website that operates as a true conversion platform for you doesn’t happen overnight; it requires the work of a dedicated team to execute this for you.

This process begins under the guidance of TNT Dental’s Production Manager and Creative Director, Alex Calams. He doesn’t enter into this process lightly; there is a lot of work that has to happen in order to elevate a client’s website and take it to the next level.

Read on to learn more about Alex, his process, and how he utilizes a team of talented project managers, graphic designers, professional copywriters, website developers, and quality control specialists to create the best custom dental websites in the business of dentistry.

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Marketing Health Screenings to Employers Adds Value to Dental Insurance Plans

July 9, 2018

dental insurance marketing tnt dentalDental businesses need dental insurance like a flower needs rain; money coming in from insurance helps them stay afloat. In fact, over half the revenue of dental practices is funded by dental insurance – that plays a big role!

Dental insurance is a significant factor not only for dentists, but especially patients. As a dentist and a patient, you understand how it plays a part in your revenue, but also how it hits your personal pocketbook when you flip on the other side of the chair and play the role of patient. Each type of insurance has its pros and cons that work for dentists and patients on a case-by-case basis. In this article, we’ll go into how you can navigate the insurance waters and work them both to yours and your patients’ advantage.

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TNT Dental Earns Academy of General Dentistry PACE Certification

June 27, 2018

TNT Dental, PACE-certified provider of CE credits for dentistsWhen an accrediting organization certifies a company, practice or institution, it lends a certain legitimacy and validation to that particular entity. Companies don’t put themselves through the process just to make themselves feel better; there are many benefits to being certified. Recently, the Academy of General Dentistry certified TNT Dental through their Program Approval for Continuing Education (PACE). TNT is now the only PACE-approved organization with an 18-year track record of helping dental practices grow. And, we are in a unique position to share this expertise with you.
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Why Your Online Reputation Matters (and How to Handle Good and Bad Reviews)

June 20, 2018

How to get 5-star dentist reviewsReputation management for dentists has greatly evolved over the past few decades. Where you once typically received feedback in the form of comment cards and word-of-mouth praise (and disdain) has now transformed into mass feedback in multiple public spaces, through the help of the internet.

Even if your practice doesn’t have a website (and if that’s the case, you need to give us a call at TNT Dental today!), your practice is online… and, people are talking about it. You have two choices: put your head in the sand and ignore it, or embrace the shift to digital and find out what you can do to stay active online, engage with the customer base and build a good reputation with your patients.

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Learn to Love Long Scrolling Websites… or Get Left in the Past!

June 12, 2018

Dentist explaining why she does not like long scrolling websites

Once upon a time, websites that scrolled on and on were seen as a death knell for businesses’ online presence, including dental practices. People weren’t going to scroll for more information; if you didn’t have all your information “above the fold,” it was essentially lost in the internet ether.

Then came 2015 and the shift to mobile. As you know from our previous blog posts, including “Generating Patients for your Practice using a Custom Dental Website,” about 60 to 70% of your viewers are visiting your site from a mobile device. So, in order to stay relevant, web designers had to reconfigure the look and feel of websites. That shift took long scrolling sites from the losing column of web design over to the winning.

Users have become accustomed to scrolling with ease; it’s often easier to scroll and find what you’re looking for versus clicking on a page and waiting for it to load. Look at young kids today; hand them a smartphone or tablet, and they’ve got scrolling down pat!

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Case Study: Moreno & Young Dental Revamps Web Presence

May 1, 2018

Before image of dental website case study

Mobile Before (2011)

Best mobile website design for dentists - TNT Dental

Mobile After (2017)

By creating a website that more accurately told the story of Moreno & Young Dental, we were able to help generate an impressive 63% MORE new patient calls.

For just 5% of their overall marketing budget, they ended up receiving a massive return on their investment.

How did we combine honesty, slick design, and the latest marketing strategies to achieve this? Our case study below will show you exactly what went into their online transformation and how we can do the same for your dental practice.

Read the Case Study

TNT Dental Visits with Google

April 24, 2018

Tim Kelley, TNT co-founder, with VR headset at Google

Tim, from the future?!

As one of only two Google Partners in the dental marketing industry, Google was impressed with our ability to run lean and highly-successful Pay-Per-Click (PPC) online advertising campaigns for our clients. They had been following our successes behind the numbers for a while before reaching out, and when they finally did, we were invited to visit with them in sunny San Diego.

Why, you might ask? TNT Dental was selected to join an acceleration program to become a Google Premier Partner — a higher-tier designation that offers a more solid partnership with the search engine juggernaut and access to their leadership and resources.

We also learned some things while visiting with them we think you might be interested to know…

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Social Media Marketing for Dentists: What You Need to Know

April 17, 2018

Dentist using Facebook to get new dental patientsDo you enjoy logging into Facebook and updating your status? Or, perhaps sharing your latest photo on Instagram? If so, you’re not alone. Social media marketing for dentists is the future of networking your practice, and it is more than just a social tool for individuals. Dentists are getting in on the action, incorporating all social media platforms into their marketing plans.

Facebook is the most popular social media network, with over two billion users nationwide. With 214 million U.S.-based users, you have unlimited opportunities to recruit new patients and communicate with existing ones!

According to the Pew Research Center, in 2005, about five percent of American adults used social media. Compare that to 2018, with 69% of adults in the U.S. using social media.

This is why it’s so important for you to identify how your practice can maintain its social media presence and work it to your advantage! Social media is here; it’s the present and it’s the future, and understanding how it can build your practice is more important now than ever.

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“Meet the Dentist” Video of the Month – Harrisonburg Family & Cosmetic Dentistry

March 20, 2018

Screenshot of Dr. Wright playing guitar at Harrisonburg Family & Cosmetic DentistryWhen we first kicked off our Dental Video of the Month series back in January, we shared how you can use an overall practice video in your dental marketing strategy. This month, we’re looking at the next type of dental marketing video you can use on your website – the “Meet the Dentist” video – with Dr. Douglas Wright of Harrisonburg Family & Cosmetic Dentistry.

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SEO Team Member Spotlight (and Getting to Google’s Page 1 in 2018)

March 13, 2018

Angela Myers, TNT Dental SEO Director

Angela Myers, SEO Director

Search Engine Optimization (SEO) is one of those terms we hear about more and more often, but do you know its purpose and how it can affect your marketing needs?

The brain behind SEO at TNT Dental is Angela Myers. As the SEO Director, Angela helps clients enhance their web presence through smart keywords and content, to help drive business to their pages! Through her cadre of team members and resources, she can assist dental practices with analysis of target areas and develop a plan for strategic keywords to focus on so practices can be easily found in search engine results.

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