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Why Your Online Reputation Matters (and How to Handle Good and Bad Reviews)

June 20, 2018

How to get 5-star dentist reviewsReputation management for dentists has greatly evolved over the past few decades. Where you once typically received feedback in the form of comment cards and word-of-mouth praise (and disdain) has now transformed into mass feedback in multiple public spaces, through the help of the internet.

Even if your practice doesn’t have a website (and if that’s the case, you need to give us a call at TNT Dental today!), your practice is online… and, people are talking about it. You have two choices: put your head in the sand and ignore it, or embrace the shift to digital and find out what you can do to stay active online, engage with the customer base and build a good reputation with your patients.

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Learn to Love Long Scrolling Websites… or Get Left in the Past!

June 12, 2018

Dentist explaining why she does not like long scrolling websites

Once upon a time, websites that scrolled on and on were seen as a death knell for businesses’ online presence, including dental practices. People weren’t going to scroll for more information; if you didn’t have all your information “above the fold,” it was essentially lost in the internet ether.

Then came 2015 and the shift to mobile. As you know from our previous blog posts, including “Generating Patients for your Practice using a Custom Dental Website,” about 60 to 70% of your viewers are visiting your site from a mobile device. So, in order to stay relevant, web designers had to reconfigure the look and feel of websites. That shift took long scrolling sites from the losing column of web design over to the winning.

Users have become accustomed to scrolling with ease; it’s often easier to scroll and find what you’re looking for versus clicking on a page and waiting for it to load. Look at young kids today; hand them a smartphone or tablet, and they’ve got scrolling down pat!

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Using Custom Dental Videos to Grow Your Practice

June 5, 2018

Best custom video SEO for dentists

Dr. Jeff Yenzer (Yenzer Family Dental) & a patient undergoing a dental exam

Just take a minute and think about how many videos you watch each day. Don’t forget those scrolling videos in your Facebook timeline, the links to a YouTube page or the stories on either your favorite newscast or news station’s website. Is it five? Ten? Twenty, or more? Go ahead, don’t be ashamed, because you’re in good company. According to Forbes, a third of all the time people spend online is dedicated to watching videos.

Video marketing is booming, and it seems as though everyone wants in on the action…or, so you think. What consumers seek in their providers and what providers want to offer their customers are rarely the same. As a dentist, you know you need to have a solid website and establish a good online marketing strategy to engage current patients and attract new ones, but are you incorporating video into your plans? By using custom dental videos, you are differentiating yourself from the competition.

Curious to Learn How TNT Dental Does Video?

 

Learn More About our Process

 

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May 2018 Dental Video of the Month – Pelican Landing Dental

May 30, 2018

Dr. Rich Gilbert - Meet the Dentist video, Pelican Landing Dental We continue our Dental Video of the Month series with a visit back to the “Meet the Dentist” marketing video. When patients visit the “Meet the Dentist” or “Meet the Team” portion of your website, they want to get to know you and your staff. They want to begin building a relationship with the people who they are entrusting their health to, and this video helps lay that foundation. This month, we’re meeting Dr. Rich Gilbert with Pelican Landing Dental.
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Growing Your Dental Practice to $1 Million

May 9, 2018

Million dollar dental practice marketingIf you discovered you could grow your dental practice $1 million next year by making one change… you’d do it, right? Of course you would. Or, so you think. One of the biggest missed opportunities for dental practices is not capitalizing on undone dentistry. If you could make one promise to yourself as we approach 2019, take the steps to getting your dental patients scheduled for their treatment, and watch your practice grow!

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TNT Dental Visits with Google

April 24, 2018

Tim Kelley, TNT co-founder, with VR headset at Google

Tim, from the future?!

As one of only two Google Partners in the dental marketing industry, Google was impressed with our ability to run lean and highly-successful Pay-Per-Click (PPC) online advertising campaigns for our clients. They had been following our successes behind the numbers for a while before reaching out, and when they finally did, we were invited to visit with them in sunny San Diego.

Why, you might ask? TNT Dental was selected to join an acceleration program to become a Google Premier Partner — a higher-tier designation that offers a more solid partnership with the search engine juggernaut and access to their leadership and resources.

We also learned some things while visiting with them we think you might be interested to know…

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“Meet the Dentist” Video of the Month – Harrisonburg Family & Cosmetic Dentistry

March 20, 2018

Screenshot of Dr. Wright playing guitar at Harrisonburg Family & Cosmetic DentistryWhen we first kicked off our Dental Video of the Month series back in January, we shared how you can use an overall practice video in your dental marketing strategy. This month, we’re looking at the next type of dental marketing video you can use on your website – the “Meet the Dentist” video – with Dr. Douglas Wright of Harrisonburg Family & Cosmetic Dentistry.

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SEO Team Member Spotlight (and Getting to Google’s Page 1 in 2018)

March 13, 2018

Angela Myers, TNT Dental SEO Director

Angela Myers, SEO Director

Search Engine Optimization (SEO) is one of those terms we hear about more and more often, but do you know its purpose and how it can affect your marketing needs?

The brain behind SEO at TNT Dental is Angela Myers. As the SEO Director, Angela helps clients enhance their web presence through smart keywords and content, to help drive business to their pages! Through her cadre of team members and resources, she can assist dental practices with analysis of target areas and develop a plan for strategic keywords to focus on so practices can be easily found in search engine results.

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Is Your Dental Practice Cookie Cutter?

March 6, 2018

Cookie batter with tooth cookie shapes cut outThink about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!

Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!

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Are You Guilty of Website Abuse?

February 27, 2018

Dental website with a skull on the homepageGo ahead, take a look at your marketing plan. How much are you spending in marketing for your dental practice each year? Is your money working for you? Is your dental website ineffective? Are you guilty of website abuse?

Believe it or not, you don’t have to spend the bulk of your marketing budget on creating and maintaining a website. You can get results in the form of new patients in the door for an affordable rate; you just need to know where to look. Sit back and let us tell you how you can get more bang for your buck and bring in more patients to your practice

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