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Do You Know Your Rate of Returning Dental Patients?

January 28, 2019

If you were to ask most of your fellow dentists if they know the number of new patients coming in each month, you can bet that the majority can rattle off that number with no problem. But, what if I were to ask you to tell me how many of your existing patients come back per month? Would that be as easy? I’d bet not. You see, most dentists spend so much time focusing on getting new patients that they forget you have to always keep recruiting and enticing your existing patients to come back to you.

As you can imagine, knowing the number of return patients over a six-month period is critical to building your practice. It also helps you to assess whether or not you’re wasting your money on new patient marketing. If you’re spending money on patients who are one-and-done, then you’re just throwing your money out the window. Instead, you need to be focusing on marketing efforts that will turn your existing patients into good, long-term patients.

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Marketing Health Screenings to Employers Adds Value to Dental Insurance Plans

July 9, 2018

dental insurance marketing tnt dentalDental businesses need dental insurance like a flower needs rain; money coming in from insurance helps them stay afloat. In fact, over half the revenue of dental practices is funded by dental insurance – that plays a big role!

Dental insurance is a significant factor not only for dentists, but especially patients. As a dentist and a patient, you understand how it plays a part in your revenue, but also how it hits your personal pocketbook when you flip on the other side of the chair and play the role of patient. Each type of insurance has its pros and cons that work for dentists and patients on a case-by-case basis. In this article, we’ll go into how you can navigate the insurance waters and work them both to yours and your patients’ advantage.

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Using Custom Dental Videos to Grow Your Practice

June 5, 2018

Best custom video SEO for dentists

Dr. Jeff Yenzer (Yenzer Family Dental) & a patient undergoing a dental exam

Just take a minute and think about how many videos you watch each day. Don’t forget those scrolling videos in your Facebook timeline, the links to a YouTube page or the stories on either your favorite newscast or news station’s website. Is it five? Ten? Twenty, or more? Go ahead, don’t be ashamed, because you’re in good company. According to Forbes, a third of all the time people spend online is dedicated to watching videos.

Video marketing is booming, and it seems as though everyone wants in on the action…or, so you think. What consumers seek in their providers and what providers want to offer their customers are rarely the same. As a dentist, you know you need to have a solid website and establish a good online marketing strategy to engage current patients and attract new ones, but are you incorporating video into your plans? By using custom dental videos, you are differentiating yourself from the competition.

Curious to Learn How TNT Dental Does Video?

 

Learn More About our Process

 

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