It’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.
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The Importance of Google My Business to Your Dental Practice
PSA: Google Ads Dental Implant Click Fraud!
As you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to Click Guardian.
You may think if you’re running a Google Ads/PPC campaign on dental implants, everything is on the up and up, but you’d be wrong. We’re issuing a Public Service Announcement (PSA) for anyone running a PPC campaign on specifically dental implants, through some firsthand experience with our dental clients over the past couple of years.
Will Geofencing Save or Kill Direct Mail?
It’s no secret the digital footprint of consumers and patients grows each day, especially as people are connected via their smartphones, watches, tablets, etc. But, many businesses, including dental practices, tend to stay in their comfort zone when it comes to marketing tactics, including direct mail to patients. As the consumer advances technologically, does a direct mailer stand a chance at making a difference, and if so, can some of that technology help it along?
How You Can Use Geofencing to Grow Your Dental Practice
In our February article, Making Geofencing for Dentists Work, we learned about display ads and the ways you can initiate ads, including geofencing. Now, we’ll take a look at how you can take the principles behind geofencing and use it to build up your practice. You’re always looking for new and innovative marketing tactics to yield growth; geofencing is one of the ways you can achieve this.Maximizing “Shelf Space” on Google as a Dental Practice
As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.
You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?
Making Geofencing for Dentists Work
Dentists are always looking for ways to enhance their marketing strategy and outpace competitors in terms of both enticing new patients and keeping existing ones. As marketing veers more digital, with that comes new platforms and features that dental practices can use to capture those patients.
We kick off the series asking how to make geofencing for dentists work, but first, let’s take a couple steps back and learn about digital advertising, and more specifically, display ads. Then, we can delve into what exactly geofencing is and how it intertwines with the advertising.
Case Study: Moreno & Young Dental Revamps Web Presence
Mobile Before (2011)
Mobile After (2017)
By creating a website that more accurately told the story of Moreno & Young Dental, we were able to help generate an impressive 63% MORE new patient calls.
For just 5% of their overall marketing budget, they ended up receiving a massive return on their investment.
How did we combine honesty, slick design, and the latest marketing strategies to achieve this? Our case study below will show you exactly what went into their online transformation and how we can do the same for your dental practice.
