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Secrets of How Top 10% Dental Practices Build Their Marketing Budget

The key to a successful dental practice is getting good patients… but that doesn’t just organically happen. You have a role to play, and that often includes a solid marketing strategy.When you’re building your dental practice’s marketing budget, you know your primary goal is to get new patients. Based on TNT Dental’s experience working with the top dental practices in the nation, your practice should ideally average around $100 per patient in marketing dollars. For instance, building your marketing campaign around referrals should cost about $10 a patient, whereas using direct mail runs about $300 per patient. In the end, averaging about $100 spent to get each new patient in the chair.

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How to Double New Dental Patients and Cut Your Marketing Budget

By now, you’ve learned there’s more to growing your practice than just following leads to get new patients. If you remember from our “How to Grow Your Practice: The Four Phases of Practice Growth” blog article, there are multiple ways to get to Net New Patients™: lead generation, conversion, treatment acceptance, and relationship building. While most practices focus on lead generation, the single most important phase is conversion. It may not be the most exciting, but if you can master converting patients, you can pave the way to doubling the number of new patients in your practice and simultaneously cut your marketing budget!

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2020 Geofencing Update for Dentists: 1 Year of Lessons Learned

Geofencing companies for dentistsTime flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.

It was early 2019 when we launched our own, customized version of displays ads (aka geofencing).

Since then, we have learned a lot.

The following are a few of the highlights on what we’ve learned using geofencing to help dentists market their practices more effectively.

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The Importance of Google My Business to Your Dental Practice

How to Use Google My Business as a DentistIt’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.

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PSA: Google Ads Dental Implant Click Fraud!

Computer displaying dentist click fraud on Google AdwordsAs you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to Click Guardian.

You may think if you’re running a Google Ads/PPC campaign on dental implants, everything is on the up and up, but you’d be wrong. We’re issuing a Public Service Announcement (PSA) for anyone running a PPC campaign on specifically dental implants, through some firsthand experience with our dental clients over the past couple of years.

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How You Can Use Geofencing to Grow Your Dental Practice

In our February article, Making Geofencing for Dentists Work, we learned about display ads and the ways you can initiate ads, including geofencing. Now, we’ll take a look at how you can take the principles behind geofencing and use it to build up your practice. You’re always looking for new and innovative marketing tactics to yield growth; geofencing is one of the ways you can achieve this.

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Maximizing “Shelf Space” on Google as a Dental Practice

As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.

You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?

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Making Geofencing for Dentists Work

Geofencing advertising for dentistsDentists are always looking for ways to enhance their marketing strategy and outpace competitors in terms of both enticing new patients and keeping existing ones. As marketing veers more digital, with that comes new platforms and features that dental practices can use to capture those patients.

We kick off the series asking how to make geofencing for dentists work, but first, let’s take a couple steps back and learn about digital advertising, and more specifically, display ads. Then, we can delve into what exactly geofencing is and how it intertwines with the advertising.

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Case Study: Moreno & Young Dental Revamps Web Presence

Before image of dental website case study

Mobile Before (2011)

Best mobile website design for dentists - TNT Dental

Mobile After (2017)

By creating a website that more accurately told the story of Moreno & Young Dental, we were able to help generate an impressive 63% MORE new patient calls.

For just 5% of their overall marketing budget, they ended up receiving a massive return on their investment.

How did we combine honesty, slick design, and the latest marketing strategies to achieve this? Our case study below will show you exactly what went into their online transformation and how we can do the same for your dental practice.

Read the Case Study

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