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0 to $100,000+ Monthly Revenue in Less Than a Year—TNT Dental Awarded Marketer of the Year

May 23, 2019

TNT Dental Marketing Award TNT Dental was recognized as the 2019 Marketer of the Year for Healthcare by the Dallas/Ft. Worth chapter of the American Marketing Association based on their work with OakBrook Dental and Orthodontics. A startup practice in McKinney, TX, a notoriously saturated market, TNT enabled OakBrook to get 90 new patients and earn over $100,000 in revenue in a single month within the practice’s first year of operation. (more…)

Practice Growth Director of Operations Spotlight

March 9, 2019

Michelle Kupper, Practice Growth Director of Operations

We may be a dental marketing firm here at TNT Dental, but we know that we only succeed when our clients succeed. Maintaining the relationships with our dental practices and the people behind them doesn’t just happen organically; it requires hard work, active listening and exceptional growth leaders to cultivate that relationship.

Overseeing our client relationships as well as all operational functions at TNT is no small task; that’s why we have our Practice Growth Director of Operations, Michelle Kupper, leading those charges. She’s responsible for leading the team of Growth Leaders. You may remember our profile on Relationship Expert Lindsey Campbell last year; her work as an account manager to our clients funnels up through Michelle.

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Making Geofencing for Dentists Work

February 12, 2019

Geofencing advertising for dentistsDentists are always looking for ways to enhance their marketing strategy and outpace competitors in terms of both enticing new patients and keeping existing ones. As marketing veers more digital, with that comes new platforms and features that dental practices can use to capture those patients.

We kick off the series asking how to make geofencing for dentists work, but first, let’s take a couple steps back and learn about digital advertising, and more specifically, display ads. Then, we can delve into what exactly geofencing is and how it intertwines with the advertising.

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Do You Know Your Rate of Returning Dental Patients?

January 28, 2019

If you were to ask most of your fellow dentists if they know the number of new patients coming in each month, you can bet that the majority can rattle off that number with no problem. But, what if I were to ask you to tell me how many of your existing patients come back per month? Would that be as easy? I’d bet not. You see, most dentists spend so much time focusing on getting new patients that they forget you have to always keep recruiting and enticing your existing patients to come back to you.

As you can imagine, knowing the number of return patients over a six-month period is critical to building your practice. It also helps you to assess whether or not you’re wasting your money on new patient marketing. If you’re spending money on patients who are one-and-done, then you’re just throwing your money out the window. Instead, you need to be focusing on marketing efforts that will turn your existing patients into good, long-term patients.

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Production Manager & Creative Director Spotlight (and How to Create an Awesome Dental Website)

August 15, 2018

TNT Dental Creative Director, Alex Calams

Alex Calams
Production Manager & Creative Director

You’ve heard us talk repeatedly about the importance of a good, customized website for your dental practice. Creating a successful website that operates as a true conversion platform for you doesn’t happen overnight; it requires the work of a dedicated team to execute this for you.

This process begins under the guidance of TNT Dental’s Production Manager and Creative Director, Alex Calams. He doesn’t enter into this process lightly; there is a lot of work that has to happen in order to elevate a client’s website and take it to the next level.

Read on to learn more about Alex, his process, and how he utilizes a team of talented project managers, graphic designers, professional copywriters, website developers, and quality control specialists to create the best custom dental websites in the business of dentistry.

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Marketing Health Screenings to Employers Adds Value to Dental Insurance Plans

July 9, 2018

dental insurance marketing tnt dentalDental businesses need dental insurance like a flower needs rain; money coming in from insurance helps them stay afloat. In fact, over half the revenue of dental practices is funded by dental insurance – that plays a big role!

Dental insurance is a significant factor not only for dentists, but especially patients. As a dentist and a patient, you understand how it plays a part in your revenue, but also how it hits your personal pocketbook when you flip on the other side of the chair and play the role of patient. Each type of insurance has its pros and cons that work for dentists and patients on a case-by-case basis. In this article, we’ll go into how you can navigate the insurance waters and work them both to yours and your patients’ advantage.

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Learn to Love Long Scrolling Websites… or Get Left in the Past!

June 12, 2018

Dentist explaining why she does not like long scrolling websites

Once upon a time, websites that scrolled on and on were seen as a death knell for businesses’ online presence, including dental practices. People weren’t going to scroll for more information; if you didn’t have all your information “above the fold,” it was essentially lost in the internet ether.

Then came 2015 and the shift to mobile. As you know from our previous blog posts, including “Generating Patients for your Practice using a Custom Dental Website,” about 60 to 70% of your viewers are visiting your site from a mobile device. So, in order to stay relevant, web designers had to reconfigure the look and feel of websites. That shift took long scrolling sites from the losing column of web design over to the winning.

Users have become accustomed to scrolling with ease; it’s often easier to scroll and find what you’re looking for versus clicking on a page and waiting for it to load. Look at young kids today; hand them a smartphone or tablet, and they’ve got scrolling down pat!

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Using Custom Dental Videos to Grow Your Practice

June 5, 2018

Best custom video SEO for dentists

Dr. Jeff Yenzer (Yenzer Family Dental) & a patient undergoing a dental exam

Just take a minute and think about how many videos you watch each day. Don’t forget those scrolling videos in your Facebook timeline, the links to a YouTube page or the stories on either your favorite newscast or news station’s website. Is it five? Ten? Twenty, or more? Go ahead, don’t be ashamed, because you’re in good company. According to Forbes, a third of all the time people spend online is dedicated to watching videos.

Video marketing is booming, and it seems as though everyone wants in on the action…or, so you think. What consumers seek in their providers and what providers want to offer their customers are rarely the same. As a dentist, you know you need to have a solid website and establish a good online marketing strategy to engage current patients and attract new ones, but are you incorporating video into your plans? By using custom dental videos, you are differentiating yourself from the competition.

Curious to Learn How TNT Dental Does Video?

 

Learn More About our Process

 

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May 2018 Dental Video of the Month – Pelican Landing Dental

May 30, 2018

Dr. Rich Gilbert - Meet the Dentist video, Pelican Landing Dental We continue our Dental Video of the Month series with a visit back to the “Meet the Dentist” marketing video. When patients visit the “Meet the Dentist” or “Meet the Team” portion of your website, they want to get to know you and your staff. They want to begin building a relationship with the people who they are entrusting their health to, and this video helps lay that foundation. This month, we’re meeting Dr. Rich Gilbert with Pelican Landing Dental.
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Dental Marketing Expert Spotlight (and How to Grow Your Practice Online)

May 15, 2018

Lindsey Campbell, dental marketing expert at TNT Dental

Lindsey Campbell, Practice Growth Leader

TNT Dental offers a team of marketing experts to help you build your brand, website and dental practice. Our experts (known as Practice Growth Leaders), establish the rapport with our clients through a variety of tools and resources. But, they do so much more than just that.

As a relationship and dental marketing expert, Lindsey Campbell works with our clients as an account manager and marketing consultant. In her role as a Practice Growth Leader, she works one-on-one with your team to hear out your ideas and help you get the most value out of your dental marketing budget! You can consider our Practice Growth Leaders not only someone you work with; they’re a part of your team, as a marketing consultant. TNT works with thousands of dental practices, so our marketing experts can bring that knowledge of dentistry to your team to help develop the best strategy for you.

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