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Building Your Dental Practice’s 2022 Marketing Plan:
Managing Attrition

September 10, 2021

Reducing your dental practice's attrition in 2022 to save marketing dollarsIn our last article, “Building Your Dental Practice’s 2022 Marketing Plan: How to Set Goals,” we began the conversation about the importance of planning next year’s marketing strategy.

In the second installment of our four-part series, we are assessing the next step in your marketing planning… how to close your dental practice’s “back door” and manage attrition.

We’ll take a deeper dive into the three critical components of controlling your attrition rate: measure, manage and reduce.

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Building Your Dental Practice’s 2022 Marketing Plan:
How to Set Goals

September 1, 2021

Best Dental Marketing Plan for 2022As we head into the back-end of 2021 and continue moving toward some form of normalcy, it’s time to start planning your 2022 marketing strategy. At TNT Dental, we help our clients think about practice growth objectives and steps they can take to get from their goals to accomplishments and successes. Developing a comprehensive marketing plan for your dental practice is one of the steps to achieving those goals… but, laying the groundwork for that marketing strategy starts now.

This is the first article in a four-part series about how to build your dental practice’s marketing plan successfully for next year.

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Keys to Effective Social Media for Dentists:
Five Things to Do on a Regular Basis

Best social media strategies for dentistsNow that you’ve learned the basics of social media for dentists, it’s time to consider a deeper dive into some strategy.

In the next installment of our Keys to Effective Social Media for Dentists, we’re looking at the kinds of activities you need to be doing on social media on a weekly and monthly basis to get the kind of patients you want coming through your doors.

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Crunching the Numbers:
Eight Things to Measure to Grow Your Dental Practice

8 things to measure to grow your dental practice marketingThe foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.

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Exclusive Research:
Five Things Dental Patients Want the Least

5 things dental patients hate - dental marketing

As you might remember from our recent “Exclusive Research: Inside the Minds of 3,735 Dental Patients ” blog article, we looked at the five factors patients consider to be the most important when selecting a new dentist. Capitalizing on the work of TNT’s Market Research Team surveying 3,735 patients last year, we were also able to determine the flip side of this – the five things patients don’t care about in their dental practice. While you may think some of these features should have a place on the “most important” list, think again.

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Exclusive Research:
Inside the Minds of 3,735 Dental Patients

Tim Kelley is the founder of TNT Dental, an online marketing company for dentists

Tim Kelley
Founder, TNT Dental

Do I really need a new website?

If I had a dollar for every time I was asked this question over the past 20 years, I would be able to buy a brand-new Tesla Model X with Ludicrous Mode.

At the same time, this question remained a tough one to answer… until now.

In the past, it has been pretty subjective. Sometimes, it was obvious… websites featuring 6 shades of brown and your photo from dental school graduation needed to be updated.

In other cases, it was not so obvious. Personal preferences and the goals of your practice often guided the decision.

Have Tim Give Me a Call

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7 Great Ideas to Fill Hygiene in September, October & November 2020

The worst is behind us! (hopefully…)

These are the sentiments we hear every day as we work with the top dental practices across North America. Cautious optimism abounds. Dentists are aware, appreciative, and nervous.

Almost everyone is thankful to be back open. Many are overwhelmed trying to fit in all those patients “missed” during the shutdown. Some are struggling with an uptick in no-shows and last-minute cancellations. A few are looking ahead to a very barren landscape for their hygiene team in September, October, and November.
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TNT Marketing Education Series: #3 – Dental Case Acceptance without Sticker Stock

 

Case Acceptance for Complete Care without Losing Patients to Sticker Shock
Presented by Dr. Paul Homoly & TNT Dental

In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”

Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.

Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.

With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
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2020 Geofencing Update for Dentists: 1 Year of Lessons Learned

Geofencing companies for dentistsTime flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.

It was early 2019 when we launched our own, customized version of displays ads (aka geofencing).

Since then, we have learned a lot.

The following are a few of the highlights on what we’ve learned using geofencing to help dentists market their practices more effectively.

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Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice

Geofencing & Other Data-Driven Techniques For Growing Your Dental Practice
Presented by Simpli.fi & TNT Dental

New Year, new you, right? The same could be said for your dental practice, and TNT Dental is looking forward to helping you get there! We’re excited to roll out a new TNT Dental Marketing Education Series, designed to help YOU learn more about the latest trends in dental marketing and what you can do to grow your dental practice!

We’re bringing the top professionals in their fields to you via an interactive webinar, to share tips and tricks of what you need to know to enhance your dental marketing efforts. This first series, “ Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice,” will be one of eight installments sprinkled throughout the year for YOU, our clients.

We kicked things off this month with David McBee, the Director of Training at Simpli.fi, and more importantly, a prominent figure in the world of internet marketing. He broke down the myriad of ways dentists can utilize targeted display to stay in front of the right audience and get new patients. Read on to learn more about how this powerful marketing technology works and how it can work for your practice!

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