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Enhance Your Dental Practice Marketing with Zip Code Data

dental practice zip code analysis for marketingSo, you’ve assessed your dental patient profiles — you know their varying ages, how often they come in and what kind of treatments they get. But, do you have visibility to one of the most critical pieces of information: where your dental patients are located?

Sure, you have their addresses logged, but have you truly dug in and analyzed their locations in comparison to your practice? Have you looked at where you are marketing in relation to your office location? Your dental patients’ locations should not be overlooked; this data is everything when it comes to effective dental marketing.

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Using Email to Market Your Dental Practice

Email Marketing for DentistsWhen you think of your practice, what is your most valuable asset? (Hint: your patient base).

So, what are you doing to get an ROI on existing patients?

You might get overwhelmed with all the high-tech solutions and strategies available at your fingertips, but it could be time to reconsider a time-tested tool: email marketing.

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The Importance of Google My Business to Your Dental Practice

How to Use Google My Business as a DentistIt’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.

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Community Outreach: A Powerful Tool to Achieve New Dental Patients

Using community outreach to get new dental patients

We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.

Are you ready for the final step?

To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.

A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter showing you care and getting involved goes a long way.

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Utilizing Paid Marketing to Get More Dental Patients

Our last post in the “Generating Patients for Your Practice” series focused on the power of the internet search (organic SEO) in driving people to your website.

In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.

It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.

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Getting More New Patients with Organic SEO for Dentists

organic seo for dentists

In our last installment of the “Generating Patients for Your Practice” series, we looked at the importance of insurance… sexy, we know! Now, let’s turn our attention to organic SEO for dentists, also known as Search Engine Optimization – an essential tool to get more people to view your website.

Unless someone has your specific website address, they will have to search for you, and you must stand out to get their attention. Most importantly – without a proactive and consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to find on the internet!

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Leveraging Dental Insurance to Get More Patients

In our latest blog post from our series, How to Get Dental Patient Referrals & Grow Your Practice, we discussed how to maximize the patient experience and increase your dental patient referrals.

After you have honed your referral marketing tactics, you need to turn your attention to dental insurance: the next best way to increase your website traffic. Dental insurance is more important to patients now than it ever has been, and ensuring your office policies are clear, concise and easy-to-understand is very important. Maximizing the growth of your dental practice depends on it!

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How to Get Dental Patient Referrals & Grow Your Practice

In our last blog post, Generating Patients for Your Practice using a Custom Dental Website, we focused on the importance of customizing your website to attract new patients. Now, we will discuss tangible ways to maximize your patient experience, which will directly impact your dental patient referrals.

What good is a customized website if people aren’t looking at it? Over the next few posts, we will examine all the ways you can drive traffic to your custom dental website. The first step to accomplish this goal is through patient referrals.

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Generating Patients for Your Practice using a Custom Dental Website

As we discussed in our previous post, How to Generate More New Patients for Your Dental Practice, there are several keys to attracting new dental patients. Here, we will begin to dig deeper into each section and find out how you can get more people in the door!

The foundation of enticing new patients is through a custom dental website. Does your website work for you? Is it unique and different from your competitors? Does it effectively tell your story in a way that is not only compelling, but attracts the kind of patients you want to see and build your practice on? If your website is telling the wrong story, it’s time to start exploring ways to change that now.

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How to Generate More New Patients for Your Dental Practice


You run a dental practice, and you’ve got a steady stream of dedicated patients. But, the last piece of the puzzle is missing. You wonder how you can get more new patients in the door and to become a part of your family… how exactly that can be achieved is easier said than done. As Bob Dylan said, “The times they are a-changin’,” and that rings true for how you market your practice to be more appealing to new patients.In this post, we’ll share our secrets to success, to help you attract those new patients, and then follow it up with a series of posts, delving into each area a bit more. By the time it’s said and done, you’ll be armed with the tools you’ll need to succeed!

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