Sign Up for Blog Updates

We take your privacy seriously and will only ever email our latest news, tips & offers.

Production Manager & Creative Director Spotlight (and How to Create an Awesome Dental Website)

August 15, 2018

TNT Dental Creative Director, Alex Calams

Alex Calams
Production Manager & Creative Director

You’ve heard us talk repeatedly about the importance of a good, customized website for your dental practice. Creating a successful website that operates as a true conversion platform for you doesn’t happen overnight; it requires the work of a dedicated team to execute this for you.

This process begins under the guidance of TNT Dental’s Production Manager and Creative Director, Alex Calams. He doesn’t enter into this process lightly; there is a lot of work that has to happen in order to elevate a client’s website and take it to the next level.

Read on to learn more about Alex, his process, and how he utilizes a team of talented project managers, graphic designers, professional copywriters, website developers, and quality control specialists to create the best custom dental websites in the business of dentistry.

(more…)

Marketing Health Screenings to Employers Adds Value to Dental Insurance Plans

July 9, 2018

dental insurance marketing tnt dentalDental businesses need dental insurance like a flower needs rain; money coming in from insurance helps them stay afloat. In fact, over half the revenue of dental practices is funded by dental insurance – that plays a big role!

Dental insurance is a significant factor not only for dentists, but especially patients. As a dentist and a patient, you understand how it plays a part in your revenue, but also how it hits your personal pocketbook when you flip on the other side of the chair and play the role of patient. Each type of insurance has its pros and cons that work for dentists and patients on a case-by-case basis. In this article, we’ll go into how you can navigate the insurance waters and work them both to yours and your patients’ advantage.

(more…)

TNT Dental Earns Academy of General Dentistry PACE Certification

June 27, 2018

TNT Dental, PACE-certified provider of CE credits for dentistsWhen an accrediting organization certifies a company, practice or institution, it lends a certain legitimacy and validation to that particular entity. Companies don’t put themselves through the process just to make themselves feel better; there are many benefits to being certified. Recently, the Academy of General Dentistry certified TNT Dental through their Program Approval for Continuing Education (PACE). TNT is now the only PACE-approved organization with an 18-year track record of helping dental practices grow. And, we are in a unique position to share this expertise with you.
(more…)

Learn to Love Long Scrolling Websites… or Get Left in the Past!

June 12, 2018

Dentist explaining why she does not like long scrolling websites

Once upon a time, websites that scrolled on and on were seen as a death knell for businesses’ online presence, including dental practices. People weren’t going to scroll for more information; if you didn’t have all your information “above the fold,” it was essentially lost in the internet ether.

Then came 2015 and the shift to mobile. As you know from our previous blog posts, including “Generating Patients for your Practice using a Custom Dental Website,” about 60 to 70% of your viewers are visiting your site from a mobile device. So, in order to stay relevant, web designers had to reconfigure the look and feel of websites. That shift took long scrolling sites from the losing column of web design over to the winning.

Users have become accustomed to scrolling with ease; it’s often easier to scroll and find what you’re looking for versus clicking on a page and waiting for it to load. Look at young kids today; hand them a smartphone or tablet, and they’ve got scrolling down pat!

(more…)

7 Ways to Attract High-Value Dental Patients

May 22, 2018

High-value dental patient from best online marketingYou love your dedicated dental patients. You can always count on them showing up to their appointments, paying in a timely manner and referring you to their friends and family. If you could only clone those patients and get more of them in your door, you’d be set! But, all hope is not lost; you may not be able to fast forward to the future and replicate them, but rest assured, you’ll attract high-value patients to your practice by following some simple recommendations.

(more…)

Growing Your Dental Practice to $1 Million

May 9, 2018

Million dollar dental practice marketingIf you discovered you could grow your dental practice $1 million next year by making one change… you’d do it, right? Of course you would. Or, so you think. One of the biggest missed opportunities for dental practices is not capitalizing on undone dentistry. If you could make one promise to yourself as we approach 2019, take the steps to getting your dental patients scheduled for their treatment, and watch your practice grow!

(more…)

SEO Team Member Spotlight (and Getting to Google’s Page 1 in 2018)

March 13, 2018

Angela Myers, TNT Dental SEO Director

Angela Myers, SEO Director

Search Engine Optimization (SEO) is one of those terms we hear about more and more often, but do you know its purpose and how it can affect your marketing needs?

The brain behind SEO at TNT Dental is Angela Myers. As the SEO Director, Angela helps clients enhance their web presence through smart keywords and content, to help drive business to their pages! Through her cadre of team members and resources, she can assist dental practices with analysis of target areas and develop a plan for strategic keywords to focus on so practices can be easily found in search engine results.

(more…)

Is Your Dental Practice Cookie Cutter?

March 6, 2018

Cookie batter with tooth cookie shapes cut outThink about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!

Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!

(more…)

Why Dental Marketing is More About Results than Contracts

February 6, 2018

Dental website contractYou’ve got a lot on your plate – you run a successful dental practice, taking care of not only your patients, but your team members each day. Between pulling Ms. Jones’ tooth and making sure all the bills are paid, you don’t have a lot of downtime to focus on other services, such as marketing your business. You decide to take the step and find a dental marketing firm that can take that load off your plate. What they are selling sounds good, and just as you’re about to commit to them, they pull out this caveat – you need to sign a long-term contract for their services. This begs the question, you want good marketing help, but at what price?

(more…)

Getting the Right Kind of New Dental Patients: 3 Invaluable Tips

January 30, 2018

New dental patients crowding around dental officeYou have a steady stream of patients, and you love those loyal customers. They are the ones who will always be there. They never miss an appointment. They tell other people about your practice. They pay on time. If every patient was like them, life would be easy! But, are you measuring your success by those loyalists?

What defines success to you and your dental practice? Are you assessing that by the number of new patients you have or by the number of good new dental patients?

If you aren’t struggling with it already  a common marketing challenge you’re sure to face is balancing new dental patients you bring into your practice with the right patients for you.

(more…)

Older Posts »
Download Pricing Download Pricing Free eBook Free eBook