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Learn to Love Long Scrolling Websites… or Get Left in the Past!

June 12, 2018

Dentist explaining why she does not like long scrolling websites

Once upon a time, websites that scrolled on and on were seen as a death knell for businesses’ online presence, including dental practices. People weren’t going to scroll for more information; if you didn’t have all your information “above the fold,” it was essentially lost in the internet ether.

Then came 2015 and the shift to mobile. As you know from our previous blog posts, including “Generating Patients for your Practice using a Custom Dental Website,” about 60 to 70% of your viewers are visiting your site from a mobile device. So, in order to stay relevant, web designers had to reconfigure the look and feel of websites. That shift took long scrolling sites from the losing column of web design over to the winning.

Users have become accustomed to scrolling with ease; it’s often easier to scroll and find what you’re looking for versus clicking on a page and waiting for it to load. Look at young kids today; hand them a smartphone or tablet, and they’ve got scrolling down pat!

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7 Ways to Attract High-Value Dental Patients

May 22, 2018

High-value dental patient from best online marketingYou love your dedicated dental patients. You can always count on them showing up to their appointments, paying in a timely manner and referring you to their friends and family. If you could only clone those patients and get more of them in your door, you’d be set! But, all hope is not lost; you may not be able to fast forward to the future and replicate them, but rest assured, you’ll attract high-value patients to your practice by following some simple recommendations.

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Growing Your Dental Practice to $1 Million

May 9, 2018

Million dollar dental practice marketingIf you discovered you could grow your dental practice $1 million next year by making one change… you’d do it, right? Of course you would. Or, so you think. One of the biggest missed opportunities for dental practices is not capitalizing on undone dentistry. If you could make one promise to yourself as we approach 2019, take the steps to getting your dental patients scheduled for their treatment, and watch your practice grow!

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SEO Team Member Spotlight (and Getting to Google’s Page 1 in 2018)

March 13, 2018

Angela Myers, TNT Dental SEO Director

Angela Myers, SEO Director

Search Engine Optimization (SEO) is one of those terms we hear about more and more often, but do you know its purpose and how it can affect your marketing needs?

The brain behind SEO at TNT Dental is Angela Myers. As the SEO Director, Angela helps clients enhance their web presence through smart keywords and content, to help drive business to their pages! Through her cadre of team members and resources, she can assist dental practices with analysis of target areas and develop a plan for strategic keywords to focus on so practices can be easily found in search engine results.

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Is Your Dental Practice Cookie Cutter?

March 6, 2018

Cookie batter with tooth cookie shapes cut outThink about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!

Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!

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Why Dental Marketing is More About Results than Contracts

February 6, 2018

Dental website contractYou’ve got a lot on your plate – you run a successful dental practice, taking care of not only your patients, but your team members each day. Between pulling Ms. Jones’ tooth and making sure all the bills are paid, you don’t have a lot of downtime to focus on other services, such as marketing your business. You decide to take the step and find a dental marketing firm that can take that load off your plate. What they are selling sounds good, and just as you’re about to commit to them, they pull out this caveat – you need to sign a long-term contract for their services. This begs the question, you want good marketing help, but at what price?

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Getting the Right Kind of New Dental Patients: 3 Invaluable Tips

January 30, 2018

New dental patients crowding around dental officeYou have a steady stream of patients, and you love those loyal customers. They are the ones who will always be there. They never miss an appointment. They tell other people about your practice. They pay on time. If every patient was like them, life would be easy! But, are you measuring your success by those loyalists?

What defines success to you and your dental practice? Are you assessing that by the number of new patients you have or by the number of good new dental patients?

If you aren’t struggling with it already  a common marketing challenge you’re sure to face is balancing new dental patients you bring into your practice with the right patients for you.

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How to Get 5 Times More Patients to Keep Appointments

January 23, 2018

Dental patient calling dentistYou’ve taken your practice into the 21st century; your website is up-to-date and ready to convert visitors into patients, but you’re still struggling with getting new patients in the door. You can use the latest tactics to draw in potential patients, but you can’t forget one thing – the importance of the phone call! That’s right – that mobile phone people use for surfing the Internet and texting still provides its initial function: calling.

You need to make sure you’re recognizing the power of a phone call and what it can mean for your practice. It’s important to record your calls from your front office staff, listen to them, and then walk through the process of converting calls into appointments.

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Community Outreach: A Powerful Tool to Achieve New Dental Patients

January 2, 2018

Using community outreach to get new dental patients

We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.

Are you ready for the final step?

To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.

A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter showing you care and getting involved goes a long way.

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Utilizing Paid Marketing to Get More Dental Patients

December 27, 2017

Our last post in the “Generating Patients for Your Practice” series focused on the power of the internet search (organic SEO) in driving people to your website.

In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.

It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.

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