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SEO Team Member Spotlight (and Getting to Google’s Page 1 in 2018)

March 13, 2018

Angela Myers, TNT Dental SEO DirectorSearch Engine Optimization (SEO) is one of those terms we hear about more and more often, but do you know its purpose and how it can affect your marketing needs?

The brain behind SEO at TNT Dental is Angela Myers. As the SEO Director, Angela helps clients enhance their web presence through smart keywords and content, to help drive business to their pages! Through her cadre of team members and resources, she can assist dental practices with analysis of target areas and develop a plan for strategic keywords to focus on so practices can be easily found in search engine results.


Is Your Dental Practice Cookie Cutter?

March 6, 2018

Cookie batter with tooth cookie shapes cut outThink about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!

Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!


Why Dental Marketing is More About Results than Contracts

February 6, 2018

Dental website contractYou’ve got a lot on your plate – you run a successful dental practice, taking care of not only your patients, but your team members each day. Between pulling Ms. Jones’ tooth and making sure all the bills are paid, you don’t have a lot of downtime to focus on other services, such as marketing your business. You decide to take the step and find a dental marketing firm that can take that load off your plate. What they are selling sounds good, and just as you’re about to commit to them, they pull out this caveat – you need to sign a long-term contract for their services. This begs the question, you want good marketing help, but at what price?


Getting the Right Kind of New Dental Patients: 3 Invaluable Tips

January 30, 2018

New dental patients crowding around dental officeYou have a steady stream of patients, and you love those loyal customers. They are the ones who will always be there. They never miss an appointment. They tell other people about your practice. They pay on time. If every patient was like them, life would be easy! But, are you measuring your success by those loyalists?

What defines success to you and your dental practice? Are you assessing that by the number of new patients you have or by the number of good new dental patients?

If you aren’t struggling with it already  a common marketing challenge you’re sure to face is balancing new dental patients you bring into your practice with the right patients for you.


How to Get 5 Times More Patients to Keep Appointments

January 23, 2018

Dental patient calling dentistYou’ve taken your practice into the 21st century; your website is up-to-date and ready to convert visitors into patients, but you’re still struggling with getting new patients in the door. You can use the latest tactics to draw in potential patients, but you can’t forget one thing – the importance of the phone call! That’s right – that mobile phone people use for surfing the Internet and texting still provides its initial function: calling.

You need to make sure you’re recognizing the power of a phone call and what it can mean for your practice. It’s important to record your calls from your front office staff, listen to them, and then walk through the process of converting calls into appointments.


Community Outreach: A Powerful Tool to Achieve New Dental Patients

January 2, 2018

Using community outreach to get new dental patients

We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.

Are you ready for the final step?

To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.

A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter showing you care and getting involved goes a long way.


Utilizing Paid Marketing to Get More Dental Patients

December 27, 2017

Our last post in the “Generating Patients for Your Practice” series focused on the power of the internet search (organic SEO) in driving people to your website.

In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.

It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.


Getting More New Patients with Organic SEO for Dentists

December 19, 2017

organic seo for dentists

In our last installment of the “Generating Patients for Your Practice” series, we looked at the importance of insurance… sexy, we know! Now, let’s turn our attention to organic SEO for dentists, also known as Search Engine Optimization – an essential tool to get more people to view your website.

Unless someone has your specific website address, they will have to search for you, and you must stand out to get their attention. Most importantly – without a proactive and consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to find on the internet!


Leveraging Dental Insurance to Get More Patients

December 12, 2017

In our latest blog post from our winter series, How to Get Dental Patient Referrals & Grow Your Practice, we discussed how to maximize the patient experience and increase your dental patient referrals.

After you have honed your referral marketing tactics, you need to turn your attention to dental insurance: the next best way to increase your website traffic. Dental insurance is more important to patients now than it ever has been, and ensuring your office policies are clear, concise and easy-to-understand is very important. Maximizing the growth of your dental practice depends on it!


How to Get Dental Patient Referrals & Grow Your Practice

December 5, 2017

In our last blog post, Generating Patients for Your Practice using a Custom Dental Website, we focused on the importance of customizing your website to attract new patients. Now, we will discuss tangible ways to maximize your patient experience, which will directly impact your dental patient referrals.

What good is a customized website if people aren’t looking at it? Over the next few posts, we will examine all the ways you can drive traffic to your custom dental website. The first step to accomplish this goal is through patient referrals.


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