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Maximizing “Shelf Space” on Google as a Dental Practice

April 2, 2019

As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.

You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?

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Making Geofencing for Dentists Work

February 12, 2019

Geofencing advertising for dentistsDentists are always looking for ways to enhance their marketing strategy and outpace competitors in terms of both enticing new patients and keeping existing ones. As marketing veers more digital, with that comes new platforms and features that dental practices can use to capture those patients.

We kick off the series asking how to make geofencing for dentists work, but first, let’s take a couple steps back and learn about digital advertising, and more specifically, display ads. Then, we can delve into what exactly geofencing is and how it intertwines with the advertising.

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Why Your Online Reputation Matters (and How to Handle Good and Bad Reviews)

June 20, 2018

How to get 5-star dentist reviewsReputation management for dentists has greatly evolved over the past few decades. Where you once typically received feedback in the form of comment cards and word-of-mouth praise (and disdain) has now transformed into mass feedback in multiple public spaces, through the help of the internet.

Even if your practice doesn’t have a website (and if that’s the case, you need to give us a call at TNT Dental today!), your practice is online… and, people are talking about it. You have two choices: put your head in the sand and ignore it, or embrace the shift to digital and find out what you can do to stay active online, engage with the customer base and build a good reputation with your patients.

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