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Learn to Love Long Scrolling Websites… or Get Left in the Past!

June 12, 2018

Dentist explaining why she does not like long scrolling websites

Once upon a time, websites that scrolled on and on were seen as a death knell for businesses’ online presence, including dental practices. People weren’t going to scroll for more information; if you didn’t have all your information “above the fold,” it was essentially lost in the internet ether.

Then came 2015 and the shift to mobile. As you know from our previous blog posts, including “Generating Patients for your Practice using a Custom Dental Website,” about 60 to 70% of your viewers are visiting your site from a mobile device. So, in order to stay relevant, web designers had to reconfigure the look and feel of websites. That shift took long scrolling sites from the losing column of web design over to the winning.

Users have become accustomed to scrolling with ease; it’s often easier to scroll and find what you’re looking for versus clicking on a page and waiting for it to load. Look at young kids today; hand them a smartphone or tablet, and they’ve got scrolling down pat!

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TNT Dental Visits with Google

April 24, 2018

Tim Kelley, TNT co-founder, with VR headset at Google

Tim, from the future?!

As one of only two Google Partners in the dental marketing industry, Google was impressed with our ability to run lean and highly-successful Pay-Per-Click (PPC) online advertising campaigns for our clients. They had been following our successes behind the numbers for a while before reaching out, and when they finally did, we were invited to visit with them in sunny San Diego.

Why, you might ask? TNT Dental was selected to join an acceleration program to become a Google Premier Partner — a higher-tier designation that offers a more solid partnership with the search engine juggernaut and access to their leadership and resources.

We also learned some things while visiting with them we think you might be interested to know…

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Is Your Dental Practice Cookie Cutter?

March 6, 2018

Cookie batter with tooth cookie shapes cut outThink about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!

Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!

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Are You Guilty of Website Abuse?

February 27, 2018

Dental website with a skull on the homepageGo ahead, take a look at your marketing plan. How much are you spending in marketing for your dental practice each year? Is your money working for you? Is your dental website ineffective? Are you guilty of website abuse?

Believe it or not, you don’t have to spend the bulk of your marketing budget on creating and maintaining a website. You can get results in the form of new patients in the door for an affordable rate; you just need to know where to look. Sit back and let us tell you how you can get more bang for your buck and bring in more patients to your practice

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