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TNT Marketing Education Series: #3 – Dental Case Acceptance without Sticker Stock

April 7, 2020

 

Case Acceptance for Complete Care without Losing Patients to Sticker Shock
Presented by Dr. Paul Homoly & TNT Dental

In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”

Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.

Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.

With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
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2020 Geofencing Update for Dentists: 1 Year of Lessons Learned

Geofencing companies for dentistsTime flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.

It was early 2019 when we launched our own, customized version of displays ads (aka geofencing).

Since then, we have learned a lot.

The following are a few of the highlights on what we’ve learned using geofencing to help dentists market their practices more effectively.

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TNT Marketing Education Series: #2 – Dentistry’s Deadliest Marketing Mistake

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Are You Making Dentistry’s Deadliest Marketing Mistake?
Presented by The Scheduling Institute & TNT Dental

As you might remember in January, we kicked off our TNT Marketing Education Series with a talk about geofencing. We continued last month with the second installment in the series, “Dentistry’s Deadliest Marketing Mistake,” with Jacquelyn Mavrookas from the Scheduling Institute. Known as the world’s largest practice management company, they work with growth-minded doctors ready to learn about marketing and new dental patient generation.

In this series, Ms. Mavrookas walks us through the main components dentists need to focus on to grow their practice, but also helps us understand the biggest factor sabotaging their marketing efforts.

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Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice

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Geofencing & Other Data-Driven Techniques For Growing Your Dental Practice
Presented by Simpli.fi & TNT Dental

New Year, new you, right? The same could be said for your dental practice, and TNT Dental is looking forward to helping you get there! We’re excited to roll out a new TNT Dental Marketing Education Series, designed to help YOU learn more about the latest trends in dental marketing and what you can do to grow your dental practice!

We’re bringing the top professionals in their fields to you via an interactive webinar, to share tips and tricks of what you need to know to enhance your dental marketing efforts. This first series, “ Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice,” will be one of eight installments sprinkled throughout the year for YOU, our clients.

We kicked things off this month with David McBee, the Director of Training at Simpli.fi, and more importantly, a prominent figure in the world of internet marketing. He broke down the myriad of ways dentists can utilize targeted display to stay in front of the right audience and get new patients. Read on to learn more about how this powerful marketing technology works and how it can work for your practice!

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Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice

February 5, 2020

Geofencing & Other Data-Driven Techniques For Growing Your Dental Practice
Presented by Simpli.fi & TNT Dental

New Year, new you, right? The same could be said for your dental practice, and TNT Dental is looking forward to helping you get there! We’re excited to roll out a new TNT Dental Marketing Education Series, designed to help YOU learn more about the latest trends in dental marketing and what you can do to grow your dental practice!

We’re bringing the top professionals in their fields to you via an interactive webinar, to share tips and tricks of what you need to know to enhance your dental marketing efforts. This first series, “ Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice,” will be one of eight installments sprinkled throughout the year for YOU, our clients.

We kicked things off this month with David McBee, the Director of Training at Simpli.fi, and more importantly, a prominent figure in the world of internet marketing. He broke down the myriad of ways dentists can utilize targeted display to stay in front of the right audience and get new patients. Read on to learn more about how this powerful marketing technology works and how it can work for your practice!

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Did Dentists Use Facebook 50 Years Ago?

“The Best Part”
Courtesy of Facebook

Since Facebook launched in 2004, dentists of generations past certainly didn’t use the social media giant back in 1969, but a lot of what made dentistry successful 50 years ago translates to your capabilities within Facebook today.

A lot of dentists use Facebook and funnel marketing techniques, thinking the leads will turn into eyeballs on their site… only to realize the conversion rate on those Facebook ads amounts to about zero. So, instead of continuing down the Facebook marketing hole, it’s time to think about Facebook’s most valuable purpose and start putting your time on the social media giant’s platform to good use for your practice.

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Enhance Your Dental Practice Marketing with Zip Code Data

dental practice zip code analysis for marketingSo, you’ve assessed your dental patient profiles — you know their varying ages, how often they come in and what kind of treatments they get. But, do you have visibility to one of the most critical pieces of information: where your dental patients are located?

Sure, you have their addresses logged, but have you truly dug in and analyzed their locations in comparison to your practice? Have you looked at where you are marketing in relation to your office location? Your dental patients’ locations should not be overlooked; this data is everything when it comes to effective dental marketing.

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Using Email to Market Your Dental Practice

Email Marketing for DentistsWhen you think of your practice, what is your most valuable asset? (Hint: your patient base).

So, what are you doing to get an ROI on existing patients?

You might get overwhelmed with all the high-tech solutions and strategies available at your fingertips, but it could be time to reconsider a time-tested tool: email marketing.

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The Importance of Google My Business to Your Dental Practice

How to Use Google My Business as a DentistIt’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.

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Community Outreach: A Powerful Tool to Achieve New Dental Patients

Using community outreach to get new dental patients

We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.

Are you ready for the final step?

To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.

A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter showing you care and getting involved goes a long way.

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