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Production Manager & Creative Director Spotlight (and How to Create an Awesome Dental Website)

August 15, 2018

TNT Dental Creative Director, Alex Calams

Alex Calams
Production Manager & Creative Director

You’ve heard us talk repeatedly about the importance of a good, customized website for your dental practice. Creating a successful website that operates as a true conversion platform for you doesn’t happen overnight; it requires the work of a dedicated team to execute this for you.

This process begins under the guidance of TNT Dental’s Production Manager and Creative Director, Alex Calams. He doesn’t enter into this process lightly; there is a lot of work that has to happen in order to elevate a client’s website and take it to the next level.

Read on to learn more about Alex, his process, and how he utilizes a team of talented project managers, graphic designers, professional copywriters, website developers, and quality control specialists to create the best custom dental websites in the business of dentistry.

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May 2018 Dental Video of the Month – Pelican Landing Dental

May 30, 2018

Dr. Rich Gilbert - Meet the Dentist video, Pelican Landing Dental We continue our Dental Video of the Month series with a visit back to the “Meet the Dentist” marketing video. When patients visit the “Meet the Dentist” or “Meet the Team” portion of your website, they want to get to know you and your staff. They want to begin building a relationship with the people who they are entrusting their health to, and this video helps lay that foundation. This month, we’re meeting Dr. Rich Gilbert with Pelican Landing Dental.
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Dental Marketing Expert Spotlight (and How to Grow Your Practice Online)

May 15, 2018

Lindsey Campbell, dental marketing expert at TNT Dental

Lindsey Campbell, Practice Growth Leader

TNT Dental offers a team of marketing experts to help you build your brand, website and dental practice. Our experts (known as Practice Growth Leaders), establish the rapport with our clients through a variety of tools and resources. But, they do so much more than just that.

As a relationship and dental marketing expert, Lindsey Campbell works with our clients as an account manager and marketing consultant. In her role as a Practice Growth Leader, she works one-on-one with your team to hear out your ideas and help you get the most value out of your dental marketing budget! You can consider our Practice Growth Leaders not only someone you work with; they’re a part of your team, as a marketing consultant. TNT works with thousands of dental practices, so our marketing experts can bring that knowledge of dentistry to your team to help develop the best strategy for you.

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Case Study: Moreno & Young Dental Revamps Web Presence

May 1, 2018

Before image of dental website case study

Mobile Before (2011)

Best mobile website design for dentists - TNT Dental

Mobile After (2017)

By creating a website that more accurately told the story of Moreno & Young Dental, we were able to help generate an impressive 63% MORE new patient calls.

For just 5% of their overall marketing budget, they ended up receiving a massive return on their investment.

How did we combine honesty, slick design, and the latest marketing strategies to achieve this? Our case study below will show you exactly what went into their online transformation and how we can do the same for your dental practice.

Read the Case Study

“Meet the Dentist” Video of the Month – Harrisonburg Family & Cosmetic Dentistry

March 20, 2018

Screenshot of Dr. Wright playing guitar at Harrisonburg Family & Cosmetic DentistryWhen we first kicked off our Dental Video of the Month series back in January, we shared how you can use an overall practice video in your dental marketing strategy. This month, we’re looking at the next type of dental marketing video you can use on your website – the “Meet the Dentist” video – with Dr. Douglas Wright of Harrisonburg Family & Cosmetic Dentistry.

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Is Your Dental Practice Cookie Cutter?

March 6, 2018

Cookie batter with tooth cookie shapes cut outThink about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!

Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!

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Are You Guilty of Website Abuse?

February 27, 2018

Dental website with a skull on the homepageGo ahead, take a look at your marketing plan. How much are you spending in marketing for your dental practice each year? Is your money working for you? Is your dental website ineffective? Are you guilty of website abuse?

Believe it or not, you don’t have to spend the bulk of your marketing budget on creating and maintaining a website. You can get results in the form of new patients in the door for an affordable rate; you just need to know where to look. Sit back and let us tell you how you can get more bang for your buck and bring in more patients to your practice

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How to Capitalize on Undone Dentistry & Boost Referrals

February 20, 2018

Successful dentist contemplating online marketing effortsYour practice is moving in the right direction. You’ve got your dedicated patients who’ve steadfastly been with you since Day One, and you’re putting the right pieces in place to attract new patients. But you always want to look ahead, right? A good practice doesn’t stay on top of its game if it becomes stagnant.

There is always an opportunity to grow, and now is the time to start looking at the biggest opportunities that you can seize to expand your revenue. Learning how to minimize undone dentistry and capitalize on patient referrals can skyrocket your practice from just good to truly great!

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How to Get 5 Times More Patients to Keep Appointments

January 23, 2018

Dental patient calling dentistYou’ve taken your practice into the 21st century; your website is up-to-date and ready to convert visitors into patients, but you’re still struggling with getting new patients in the door. You can use the latest tactics to draw in potential patients, but you can’t forget one thing – the importance of the phone call! That’s right – that mobile phone people use for surfing the Internet and texting still provides its initial function: calling.

You need to make sure you’re recognizing the power of a phone call and what it can mean for your practice. It’s important to record your calls from your front office staff, listen to them, and then walk through the process of converting calls into appointments.

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Introducing Our Dental Video of the Month Series

January 16, 2018

Dental video of the month from TNT DentalDoes your website seem to be lacking something? Are you trying to think of ways to increase traffic to your site? If you haven’t already, now might be the time to consider adding video to your marketing strategy. It can truly enhance your business and set your practice apart from competitors.

According to Forbes, including videos in your site can increase conversion rates by 80%. If you’re trying to attract new patients and keep your existing ones, adding video to your site could be one of your selling points!

This article marks the first entry in our Dental Video of the Month series. Before we delve into January’s choice, it’s important to establish an understanding of the 5 different types of dental marketing videos.

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