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TNT Marketing Education Series: #3 – Dental Case Acceptance without Sticker Stock

April 7, 2020

 

Case Acceptance for Complete Care without Losing Patients to Sticker Shock
Presented by Dr. Paul Homoly & TNT Dental

In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”

Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.

Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.

With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
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2020 Geofencing Update for Dentists: 1 Year of Lessons Learned

Geofencing companies for dentistsTime flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.

It was early 2019 when we launched our own, customized version of displays ads (aka geofencing).

Since then, we have learned a lot.

The following are a few of the highlights on what we’ve learned using geofencing to help dentists market their practices more effectively.

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Did Dentists Use Facebook 50 Years Ago?

“The Best Part”
Courtesy of Facebook

Since Facebook launched in 2004, dentists of generations past certainly didn’t use the social media giant back in 1969, but a lot of what made dentistry successful 50 years ago translates to your capabilities within Facebook today.

A lot of dentists use Facebook and funnel marketing techniques, thinking the leads will turn into eyeballs on their site… only to realize the conversion rate on those Facebook ads amounts to about zero. So, instead of continuing down the Facebook marketing hole, it’s time to think about Facebook’s most valuable purpose and start putting your time on the social media giant’s platform to good use for your practice.

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The Importance of Google My Business to Your Dental Practice

How to Use Google My Business as a DentistIt’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.

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PSA: Google Ads Dental Implant Click Fraud!

Computer displaying dentist click fraud on Google AdwordsAs you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to Click Guardian.

You may think if you’re running a Google Ads/PPC campaign on dental implants, everything is on the up and up, but you’d be wrong. We’re issuing a Public Service Announcement (PSA) for anyone running a PPC campaign on specifically dental implants, through some firsthand experience with our dental clients over the past couple of years.

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Will Geofencing Save or Kill Direct Mail?

Geofencing for dentists vs direct mailIt’s no secret the digital footprint of consumers and patients grows each day, especially as people are connected via their smartphones, watches, tablets, etc. But, many businesses, including dental practices, tend to stay in their comfort zone when it comes to marketing tactics, including direct mail to patients. As the consumer advances technologically, does a direct mailer stand a chance at making a difference, and if so, can some of that technology help it along?

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0 to $100,000+ Monthly Revenue in Less Than a Year—TNT Dental Awarded Marketer of the Year

TNT Dental Marketing Award TNT Dental was recognized as the 2019 Marketer of the Year for Healthcare by the Dallas/Ft. Worth chapter of the American Marketing Association based on their work with OakBrook Dental and Orthodontics. A startup practice in McKinney, TX, a notoriously saturated market, TNT enabled OakBrook to get 90 new patients and earn over $100,000 in revenue in a single month within the practice’s first year of operation. (more…)

Are 165 New Dental Patients a Month Enough?

If you remember our post about knowing your rate of return, you understand the importance of getting your patients to come back to your practice. By assessing your numbers and knowing your rate, you can capitalize on money being left on the table.

But, if you’ve got what you think is a good rate of return, you don’t need to read any further… right? As you’ve probably heard throughout your life, there is always room to improve, and this situation is no different. Just think, if you could get only 5% more patients to your practice, you could add $1 million in revenue!

If you’re curious about your rate of return, you’re not alone. A lot of dental practices are looking into their rate, and when you’re ready to take this step, let the team at TNT Dental know. We are equipped to do this analysis for you and help reclaim those unscheduled patients.

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How You Can Use Geofencing to Grow Your Dental Practice

In our February article, Making Geofencing for Dentists Work, we learned about display ads and the ways you can initiate ads, including geofencing. Now, we’ll take a look at how you can take the principles behind geofencing and use it to build up your practice. You’re always looking for new and innovative marketing tactics to yield growth; geofencing is one of the ways you can achieve this.

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Maximizing “Shelf Space” on Google as a Dental Practice

As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.

You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?

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