It’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.
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As you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to Click Guardian.
You may think if you’re running a Google Ads/PPC campaign on dental implants, everything is on the up and up, but you’d be wrong. We’re issuing a Public Service Announcement (PSA) for anyone running a PPC campaign on specifically dental implants, through some firsthand experience with our dental clients over the past couple of years.
It’s no secret the digital footprint of consumers and patients grows each day, especially as people are connected via their smartphones, watches, tablets, etc. But, many businesses, including dental practices, tend to stay in their comfort zone when it comes to marketing tactics, including direct mail to patients. As the consumer advances technologically, does a direct mailer stand a chance at making a difference, and if so, can some of that technology help it along?
TNT Dental was recognized as the 2019 Marketer of the Year for Healthcare by the Dallas/Ft. Worth chapter of the American Marketing Association based on their work with OakBrook Dental and Orthodontics. A startup practice in McKinney, TX, a notoriously saturated market, TNT enabled OakBrook to get 90 new patients and earn over $100,000 in revenue in a single month within the practice’s first year of operation. (more…)
If you remember our post about knowing your rate of return, you understand the importance of getting your patients to come back to your practice. By assessing your numbers and knowing your rate, you can capitalize on money being left on the table.
But, if you’ve got what you think is a good rate of return, you don’t need to read any further… right? As you’ve probably heard throughout your life, there is always room to improve, and this situation is no different. Just think, if you could get only 5% more patients to your practice, you could add $1 million in revenue!
If you’re curious about your rate of return, you’re not alone. A lot of dental practices are looking into their rate, and when you’re ready to take this step, let the team at TNT Dental know. We are equipped to do this analysis for you and help reclaim those unscheduled patients.
As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.
You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?
We may be a dental marketing firm here at TNT Dental, but we know that we only succeed when our clients succeed. Maintaining the relationships with our dental practices and the people behind them doesn’t just happen organically; it requires hard work, active listening and exceptional growth leaders to cultivate that relationship.
Overseeing our client relationships as well as all operational functions at TNT is no small task; that’s why we have our Practice Growth Director of Operations, Michelle Kupper, leading those charges. She’s responsible for leading the team of Growth Leaders. You may remember our profile on Relationship Expert Lindsey Campbell last year; her work as an account manager to our clients funnels up through Michelle.
You’ve heard us talk repeatedly about the importance of a good, customized website for your dental practice. Creating a successful website that operates as a true conversion platform for you doesn’t happen overnight; it requires the work of a dedicated team to execute this for you.
This process begins under the guidance of TNT Dental’s Production Manager and Creative Director, Alex Calams. He doesn’t enter into this process lightly; there is a lot of work that has to happen in order to elevate a client’s website and take it to the next level.
Read on to learn more about Alex, his process, and how he utilizes a team of talented project managers, graphic designers, professional copywriters, website developers, and quality control specialists to create the best custom dental websites in the business of dentistry.