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WSJ Reports: How Consumers Really Use Online Reviews

As you might remember from the “Why Your Online Reputation Matters” article, online reviews are key to converting website viewers into patients. When you can capitalize on your patients’ positive experiences with your practice and take their testimonials to tell their story (all for a minimal cost!), it resonates with new and prospective patients.

So, naturally, you’d think the icing on the cake would be a slew of five-star reviews on your Google My Business or Facebook page, right? Not so fast, according to the latest findings in the Wall Street Journal. In their “How Consumers Really Use Online Reviews” article, they discovered some surprising facts on how readers interpret reviews and disseminate what’s too good to be true.
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How to Get Your Dental Office to the First Page of Google

As a dental practice today, you understand the importance of making it to the first page of Google. You want to be discovered by prospective patients, and Google is part of the gateway to making that happen. If you’re working with a dental marketing company, they should be managing your SEO strategy to help drive those patients to your page. But it’s important they’re taking the right steps to make sure you’re not only getting to the first page of Google but also getting the bank for your buck!
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Net Promoter Score: How One Number Captures Potential Future Success

If you’re looking for ways to attract new dental patients, you might be focusing on the number of patients coming in the door, but that’s not the only number you want to keep in mind.

Now, think about companies you enjoy. What do you like about them? Is their customer service top-notch?

Companies gauge feedback on these factors and more to determine customer loyalty as part of the Net Promoter Score (NPS). If you’re not monitoring this score now… add this to the list of numbers to follow!
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Building Your Dental Practice’s 2022 Marketing Plan:
How to Get New Dental Patients

Our most recent article, “Building Your Dental Practice’s 2022 Marketing Plan: Managing Attrition”, focused on how you can manage attrition rates in your practice. By doing this, you can lower your marketing costs, which come in handy as you begin the groundwork for building your 2022 marketing plan! In the third article of this four-part series, we’re looking at the component almost everyone equates with success in a dental practice – the number of new patients. We’ll dive into how you can get new patients to walk in the door, and what that means for your marketing strategy as you look ahead to next year.

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How Do You Know if Your Dental Practice’s Marketing is Working?

Dental marketing ROI metricsIn our previous “Secrets of How Top 10% Dental Practices Build Their Marketing Budget” article, the goal you want to strive for when building your marketing budget is an average of $100 per dental patient. With that budget, if you get 30 patients a month, that comes to $3,000 a month and $36,000 a year… but, how do you know your dental practice’s marketing is working?

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Keys to Effective Social Media for Dentists:
Local Business Contests, Influencers, & Fundraisers

In the last couple of articles in our “Keys to Effective Social Media for Dentists,” series, we’ve looked at the fundamentals of successful social media tips and the types of tasks you need to do on a regular basis.

Now it’s time to look at the other keys to success – tasks tied to special events or particular projects.

Infusing your social media marketing strategy with these tactics will help your social media presence shine, leading to what you’re really looking for – more new patients coming through your door!

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Keys to Effective Social Media for Dentists:
The Fundamentals

The best social media marketing for dentistsSocial media is all about making and maintaining connections. And as a dentist, it’s critical to establish your presence not only in your community (which in social media talk, can mean a lot of things) but among people who share similar interests. The heart of social media is what dentists did years ago, long before dental marketing and social media. If you remember our article, “Did Dentists Use Facebook 50 Years Ago,” we connected these ideas – years ago, dentists relied on networking and community outreach/involvement to gain patients. Well, when you think of it, aren’t you doing a lot of those same things each time you log on and interact on your social media platforms?

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How to Grow Your Practice:
The Four Phases of Dental Practice Growth

How to get more new dental patients and grow your practiceSo, you’re ready to grow your dental practice. You might think the key to success is increasing the number of new patients coming in your door…and you wouldn’t be wrong, but that’s only a piece of the success puzzle. If you remember from our “Are 165 New Dental Patients a Month Enough” blog article, we discussed the importance of the rate of return, which plays a part in The Four Phases of Dental Practice Growth. You see, there are several elements in play that get you to your overall goal of “Net New Patients™.” Let’s take a look at these phases and what it means to truly grow your practice.

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Crunching the Numbers:
Eight Things to Measure to Grow Your Dental Practice

8 things to measure to grow your dental practice marketingThe foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.

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Exclusive Research:
Five Things Dental Patients Want the Least

5 things dental patients hate - dental marketing

As you might remember from our recent “Exclusive Research: Inside the Minds of 3,735 Dental Patients ” blog article, we looked at the five factors patients consider to be the most important when selecting a new dentist. Capitalizing on the work of TNT’s Market Research Team surveying 3,735 patients last year, we were also able to determine the flip side of this – the five things patients don’t care about in their dental practice. While you may think some of these features should have a place on the “most important” list, think again.

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