In our previous “Secrets of How Top 10% Dental Practices Build Their Marketing Budget” article, the goal you want to strive for when building your marketing budget is an average of $100 per dental patient. With that budget, if you get 30 patients a month, that comes to $3,000 a month and $36,000 a year… but, how do you know your dental practice’s marketing is working?
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So, you’re ready to grow your dental practice. You might think the key to success is increasing the number of new patients coming in your door…and you wouldn’t be wrong, but that’s only a piece of the success puzzle. If you remember from our “Are 165 New Dental Patients a Month Enough” blog article, we discussed the importance of the rate of return, which plays a part in The Four Phases of Dental Practice Growth. You see, there are several elements in play that get you to your overall goal of “Net New Patients™.” Let’s take a look at these phases and what it means to truly grow your practice.
The foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.
As you might remember from our recent “Exclusive Research: Inside the Minds of 3,735 Dental Patients ” blog article, we looked at the five factors patients consider to be the most important when selecting a new dentist. Capitalizing on the work of TNT’s Market Research Team surveying 3,735 patients last year, we were also able to determine the flip side of this – the five things patients don’t care about in their dental practice. While you may think some of these features should have a place on the “most important” list, think again.
Presented by Dr. Paul Homoly & TNT Dental
In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”
Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.
Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.
With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
Time flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.
It was early 2019 when we launched our own, customized version of displays ads (aka geofencing).
Since then, we have learned a lot.
The following are a few of the highlights on what we’ve learned using geofencing to help dentists market their practices more effectively.
It’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.