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Keys to Effective Social Media for Dentists:
Local Business Contests, Influencers, & Fundraisers

In the last couple of articles in our “Keys to Effective Social Media for Dentists,” series, we’ve looked at the fundamentals of successful social media tips and the types of tasks you need to do on a regular basis.

Now it’s time to look at the other keys to success – tasks tied to special events or particular projects.

Infusing your social media marketing strategy with these tactics will help your social media presence shine, leading to what you’re really looking for – more new patients coming through your door!

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Keys to Effective Social Media for Dentists:
The Fundamentals

The best social media marketing for dentistsSocial media is all about making and maintaining connections. And as a dentist, it’s critical to establish your presence not only in your community (which in social media talk, can mean a lot of things) but among people who share similar interests. The heart of social media is what dentists did years ago, long before dental marketing and social media. If you remember our article, “Did Dentists Use Facebook 50 Years Ago,” we connected these ideas – years ago, dentists relied on networking and community outreach/involvement to gain patients. Well, when you think of it, aren’t you doing a lot of those same things each time you log on and interact on your social media platforms?

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How to Grow Your Practice:
The Four Phases of Dental Practice Growth

How to get more new dental patients and grow your practiceSo, you’re ready to grow your dental practice. You might think the key to success is increasing the number of new patients coming in your door…and you wouldn’t be wrong, but that’s only a piece of the success puzzle. If you remember from our “Are 165 New Dental Patients a Month Enough” blog article, we discussed the importance of the rate of return, which plays a part in The Four Phases of Dental Practice Growth. You see, there are several elements in play that get you to your overall goal of “Net New Patients™.” Let’s take a look at these phases and what it means to truly grow your practice.

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Crunching the Numbers:
Eight Things to Measure to Grow Your Dental Practice

8 things to measure to grow your dental practice marketingThe foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.

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Exclusive Research:
Five Things Dental Patients Want the Least

5 things dental patients hate - dental marketing

As you might remember from our recent “Exclusive Research: Inside the Minds of 3,735 Dental Patients ” blog article, we looked at the five factors patients consider to be the most important when selecting a new dentist. Capitalizing on the work of TNT’s Market Research Team surveying 3,735 patients last year, we were also able to determine the flip side of this – the five things patients don’t care about in their dental practice. While you may think some of these features should have a place on the “most important” list, think again.

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TNT Marketing Education Series: #3 – Dental Case Acceptance without Sticker Stock

 

Case Acceptance for Complete Care without Losing Patients to Sticker Shock
Presented by Dr. Paul Homoly & TNT Dental

In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”

Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.

Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.

With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
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2020 Geofencing Update for Dentists: 1 Year of Lessons Learned

Geofencing companies for dentistsTime flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.

It was early 2019 when we launched our own, customized version of displays ads (aka geofencing).

Since then, we have learned a lot.

The following are a few of the highlights on what we’ve learned using geofencing to help dentists market their practices more effectively.

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Did Dentists Use Facebook 50 Years Ago?

“The Best Part”
Courtesy of Facebook

Since Facebook launched in 2004, dentists of generations past certainly didn’t use the social media giant back in 1969, but a lot of what made dentistry successful 50 years ago translates to your capabilities within Facebook today.

A lot of dentists use Facebook and funnel marketing techniques, thinking the leads will turn into eyeballs on their site… only to realize the conversion rate on those Facebook ads amounts to about zero. So, instead of continuing down the Facebook marketing hole, it’s time to think about Facebook’s most valuable purpose and start putting your time on the social media giant’s platform to good use for your practice.

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The Importance of Google My Business to Your Dental Practice

How to Use Google My Business as a DentistIt’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.

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PSA: Google Ads Dental Implant Click Fraud!

Computer displaying dentist click fraud on Google AdwordsAs you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to Click Guardian.

You may think if you’re running a Google Ads/PPC campaign on dental implants, everything is on the up and up, but you’d be wrong. We’re issuing a Public Service Announcement (PSA) for anyone running a PPC campaign on specifically dental implants, through some firsthand experience with our dental clients over the past couple of years.

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