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How to Capitalize on Undone Dentistry & Boost Referrals

February 20, 2018

Successful dentist contemplating online marketing effortsYour practice is moving in the right direction. You’ve got your dedicated patients who’ve steadfastly been with you since Day One, and you’re putting the right pieces in place to attract new patients. But you always want to look ahead, right? A good practice doesn’t stay on top of its game if it becomes stagnant.

There is always an opportunity to grow, and now is the time to start looking at the biggest opportunities that you can seize to expand your revenue. Learning how to minimize undone dentistry and capitalize on patient referrals can skyrocket your practice from just good to truly great!

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Want More Patients AND Better Staff? Extend Your Office Hours.

February 13, 2018

Clock displaying 12:25 pmYour patients have a hectic life. Between work, family, and everything else they’ve got going on, they then have to fit in appointments, and that goes for scheduling time to come into your dental practice. I mean, put yourself in their shoes. With all that you do, you have to think: when is the best time to make time for things like the dentist office?

By taking the time to think of your opportunities, you can develop a full-fledged strategy for office hours that will please your patients and set you apart from competitors.

So, when do your patients want to go to the dentist?

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Getting the Right Kind of New Dental Patients: 3 Invaluable Tips

January 30, 2018

New dental patients crowding around dental officeYou have a steady stream of patients, and you love those loyal customers. They are the ones who will always be there. They never miss an appointment. They tell other people about your practice. They pay on time. If every patient was like them, life would be easy! But, are you measuring your success by those loyalists?

What defines success to you and your dental practice? Are you assessing that by the number of new patients you have or by the number of good new dental patients?

If you aren’t struggling with it already  a common marketing challenge you’re sure to face is balancing new dental patients you bring into your practice with the right patients for you.

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How to Get 5 Times More Patients to Keep Appointments

January 23, 2018

Dental patient calling dentistYou’ve taken your practice into the 21st century; your website is up-to-date and ready to convert visitors into patients, but you’re still struggling with getting new patients in the door. You can use the latest tactics to draw in potential patients, but you can’t forget one thing – the importance of the phone call! That’s right – that mobile phone people use for surfing the Internet and texting still provides its initial function: calling.

You need to make sure you’re recognizing the power of a phone call and what it can mean for your practice. It’s important to record your calls from your front office staff, listen to them, and then walk through the process of converting calls into appointments.

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Introducing Our Dental Video of the Month Series

January 16, 2018

Dental video of the month from TNT DentalDoes your website seem to be lacking something? Are you trying to think of ways to increase traffic to your site? If you haven’t already, now might be the time to consider adding video to your marketing strategy. It can truly enhance your business and set your practice apart from competitors.

According to Forbes, including videos in your site can increase conversion rates by 80%. If you’re trying to attract new patients and keep your existing ones, adding video to your site could be one of your selling points!

This article marks the first entry in our Dental Video of the Month series. Before we delve into January’s choice, it’s important to establish an understanding of the 5 different types of dental marketing videos.

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Is Your Website Secure with an SSL Certificate?

January 9, 2018

SSL certificate insecure dental websiteDoes your website have an SSL certificate installed? Google has put in place big changes that could negatively impact your site – if you don’t act now. “Not Secure” warning messages are now being displayed by Google in search results, as well as natively in internet browsers (Chrome, Firefox, Safari, Edge, Internet Explorer, Opera, and more).

Making matters worse, your website’s results on Google searches will become buried if an SSL certificate is not installed (potential patients won’t find you on Page 2).

 

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Community Outreach: A Powerful Tool to Achieve New Dental Patients

January 2, 2018

Using community outreach to get new dental patients

We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.

Are you ready for the final step?

To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.

A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter showing you care and getting involved goes a long way.

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Utilizing Paid Marketing to Get More Dental Patients

December 27, 2017

Our last post in the “Generating Patients for Your Practice” series focused on the power of the internet search (organic SEO) in driving people to your website.

In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.

It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.

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Getting More New Patients with Organic SEO for Dentists

December 19, 2017

organic seo for dentists

In our last installment of the “Generating Patients for Your Practice” series, we looked at the importance of insurance… sexy, we know! Now, let’s turn our attention to organic SEO for dentists, also known as Search Engine Optimization – an essential tool to get more people to view your website.

Unless someone has your specific website address, they will have to search for you, and you must stand out to get their attention. Most importantly – without a proactive and consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to find on the internet!

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