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“Meet the Dentist” Video of the Month – Harrisonburg Family & Cosmetic Dentistry

March 20, 2018

Screenshot of Dr. Wright playing guitar at Harrisonburg Family & Cosmetic DentistryWhen we first kicked off our Dental Video of the Month series back in January, we shared how you can use an overall practice video in your dental marketing strategy. This month, we’re looking at the next type of dental marketing video you can use on your website – the “Meet the Dentist” video – with Dr. Douglas Wright of Harrisonburg Family & Cosmetic Dentistry.


Is Your Dental Practice Cookie Cutter?

March 6, 2018

Cookie batter with tooth cookie shapes cut outThink about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!

Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!


How to Capitalize on Undone Dentistry & Boost Referrals

February 20, 2018

Successful dentist contemplating online marketing effortsYour practice is moving in the right direction. You’ve got your dedicated patients who’ve steadfastly been with you since Day One, and you’re putting the right pieces in place to attract new patients. But you always want to look ahead, right? A good practice doesn’t stay on top of its game if it becomes stagnant.

There is always an opportunity to grow, and now is the time to start looking at the biggest opportunities that you can seize to expand your revenue. Learning how to minimize undone dentistry and capitalize on patient referrals can skyrocket your practice from just good to truly great!


Want More Patients AND Better Staff? Extend Your Office Hours.

February 13, 2018

Clock displaying 12:25 pmYour patients have a hectic life. Between work, family, and everything else they’ve got going on, they then have to fit in appointments, and that goes for scheduling time to come into your dental practice. I mean, put yourself in their shoes. With all that you do, you have to think: when is the best time to make time for things like the dentist office?

By taking the time to think of your opportunities, you can develop a full-fledged strategy for office hours that will please your patients and set you apart from competitors.

So, when do your patients want to go to the dentist?


How to Get 5 Times More Patients to Keep Appointments

January 23, 2018

Dental patient calling dentistYou’ve taken your practice into the 21st century; your website is up-to-date and ready to convert visitors into patients, but you’re still struggling with getting new patients in the door. You can use the latest tactics to draw in potential patients, but you can’t forget one thing – the importance of the phone call! That’s right – that mobile phone people use for surfing the Internet and texting still provides its initial function: calling.

You need to make sure you’re recognizing the power of a phone call and what it can mean for your practice. It’s important to record your calls from your front office staff, listen to them, and then walk through the process of converting calls into appointments.


Community Outreach: A Powerful Tool to Achieve New Dental Patients

January 2, 2018

Using community outreach to get new dental patients

We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.

Are you ready for the final step?

To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.

A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter showing you care and getting involved goes a long way.


Utilizing Paid Marketing to Get More Dental Patients

December 27, 2017

Our last post in the “Generating Patients for Your Practice” series focused on the power of the internet search (organic SEO) in driving people to your website.

In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.

It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.


Getting More New Patients with Organic SEO for Dentists

December 19, 2017

organic seo for dentists

In our last installment of the “Generating Patients for Your Practice” series, we looked at the importance of insurance… sexy, we know! Now, let’s turn our attention to organic SEO for dentists, also known as Search Engine Optimization – an essential tool to get more people to view your website.

Unless someone has your specific website address, they will have to search for you, and you must stand out to get their attention. Most importantly – without a proactive and consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to find on the internet!


Leveraging Dental Insurance to Get More Patients

December 12, 2017

In our latest blog post from our winter series, How to Get Dental Patient Referrals & Grow Your Practice, we discussed how to maximize the patient experience and increase your dental patient referrals.

After you have honed your referral marketing tactics, you need to turn your attention to dental insurance: the next best way to increase your website traffic. Dental insurance is more important to patients now than it ever has been, and ensuring your office policies are clear, concise and easy-to-understand is very important. Maximizing the growth of your dental practice depends on it!


How to Get Dental Patient Referrals & Grow Your Practice

December 5, 2017

In our last blog post, Generating Patients for Your Practice using a Custom Dental Website, we focused on the importance of customizing your website to attract new patients. Now, we will discuss tangible ways to maximize your patient experience, which will directly impact your dental patient referrals.

What good is a customized website if people aren’t looking at it? Over the next few posts, we will examine all the ways you can drive traffic to your custom dental website. The first step to accomplish this goal is through patient referrals.


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