Geofencing & Other Data-Driven Techniques For Growing Your Dental Practice Presented by Simpli.fi & TNT Dental
New Year, new you, right? The same could be said for your dental practice, and TNT Dental is looking forward to helping you get there! We’re excited to roll out a new TNT Dental Marketing Education Series, designed to help YOU learn more about the latest trends in dental marketing and what you can do to grow your dental practice!
We’re bringing the top professionals in their fields to you via an interactive webinar, to share tips and tricks of what you need to know to enhance your dental marketing efforts. This first series, “ Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice,” will be one of eight installments sprinkled throughout the year for YOU, our clients.
We kicked things off this month with David McBee, the Director of Training at Simpli.fi, and more importantly, a prominent figure in the world of internet marketing. He broke down the myriad of ways dentists can utilize targeted display to stay in front of the right audience and get new patients. Read on to learn more about how this powerful marketing technology works and how it can work for your practice!
So, you’ve assessed your dental patient profiles — you know their varying ages, how often they come in and what kind of treatments they get. But, do you have visibility to one of the most critical pieces of information: where your dental patients are located?
Sure, you have their addresses logged, but have you truly dug in and analyzed their locations in comparison to your practice? Have you looked at where you are marketing in relation to your office location? Your dental patients’ locations should not be overlooked; this data is everything when it comes to effective dental marketing.
It’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.
To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.
A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter — showing you care and getting involved goes a long way.
In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.
It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.
In our last installment of the “Generating Patients for Your Practice” series, we looked at the importance of insurance… sexy, we know! Now, let’s turn our attention to organic SEO for dentists, also known as Search Engine Optimization – an essential tool to get more people to view your website.
Unless someone has your specific website address, they will have to search for you, and you must stand out to get their attention. Most importantly – without a proactive and consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to find on the internet!
After you have honed your referral marketing tactics, you need to turn your attention to dental insurance: the next best way to increase your website traffic. Dental insurance is more important to patients now than it ever has been, and ensuring your office policies are clear, concise and easy-to-understand is very important. Maximizing the growth of your dental practice depends on it!
What good is a customized website if people aren’t looking at it? Over the next few posts, we will examine all the ways you can drive traffic to your custom dental website. The first step to accomplish this goal is through patient referrals.