The worst is behind us! (hopefully…)
These are the sentiments we hear every day as we work with the top dental practices across North America. Cautious optimism abounds. Dentists are aware, appreciative, and nervous.
Almost everyone is thankful to be back open. Many are overwhelmed trying to fit in all those patients “missed” during the shutdown. Some are struggling with an uptick in no-shows and last-minute cancellations. A few are looking ahead to a very barren landscape for their hygiene team in September, October, and November.
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Time flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.
So, you’ve assessed your dental patient profiles — you know their varying ages, how often they come in and what kind of treatments they get. But, do you have visibility to one of the most critical pieces of information: where your dental patients are located?
When you think of your practice, what is your most valuable asset? (Hint: your patient base).
It’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.
