Are You Making Dentistry’s Deadliest Marketing Mistake?
Presented by The Scheduling Institute & TNT Dental
Presented by The Scheduling Institute & TNT Dental
As you might remember in January, we kicked off our TNT Marketing Education Series with a talk about geofencing. We continued last month with the second installment in the series, “Dentistry’s Deadliest Marketing Mistake,” with Jacquelyn Mavrookas from the Scheduling Institute. Known as the world’s largest practice management company, they work with growth-minded doctors ready to learn about marketing and new dental patient generation.
In this series, Ms. Mavrookas walks us through the main components dentists need to focus on to grow their practice, but also helps us understand the biggest factor sabotaging their marketing efforts.
So, you’ve assessed your dental patient profiles — you know their varying ages, how often they come in and what kind of treatments they get. But, do you have visibility to one of the most critical pieces of information: where your dental patients are located?
When you think of your practice, what is your most valuable asset? (Hint: your patient base).
It’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.
