June 5, 2018
Dr. Jeff Yenzer (Yenzer Family Dental) & a patient undergoing a dental exam
Just take a minute and think about how many videos you watch each day. Don’t forget those scrolling videos in your Facebook timeline, the links to a YouTube page or the stories on either your favorite newscast or news station’s website. Is it five? Ten? Twenty, or more? Go ahead, don’t be ashamed, because you’re in good company. According to Forbes, a third of all the time people spend online is dedicated to watching videos.
Video marketing is booming, and it seems as though everyone wants in on the action…or, so you think. What consumers seek in their providers and what providers want to offer their customers are rarely the same. As a dentist, you know you need to have a solid website and establish a good online marketing strategy to engage current patients and attract new ones, but are you incorporating video into your plans? By using custom dental videos, you are differentiating yourself from the competition.
We continue our Dental Video of the Month series with a visit back to the “Meet the Dentist” marketing video. When patients visit the “Meet the Dentist” or “Meet the Team” portion of your website, they want to get to know you and your staff. They want to begin building a relationship with the people who they are entrusting their health to, and this video helps lay that foundation. This month, we’re meeting Dr. Rich Gilbert with 
You love your dedicated dental patients. You can always count on them showing up to their appointments, paying in a timely manner and referring you to their friends and family. If you could only clone those patients and get more of them in your door, you’d be set! But, all hope is not lost; you may not be able to fast forward to the future and replicate them, but rest assured, you’ll attract high-value patients to your practice by following some simple recommendations.
If you discovered you could grow your dental practice $1 million next year by making one change… you’d do it, right? Of course you would. Or, so you think. One of the biggest missed opportunities for dental practices is not capitalizing on undone dentistry. If you could make one promise to yourself as we approach 2019, take the steps to getting your dental patients scheduled for their treatment, and watch your practice grow!
Do you enjoy logging into Facebook and updating your status? Or, perhaps sharing your latest photo on Instagram? If so, you’re not alone. Social media marketing for dentists is the future of networking your practice, and it is more than just a social tool for individuals. Dentists are getting in on the action, incorporating all social media platforms into their marketing plans.
More and more dental practices are now offering a growing variety of sedation options in order to stay competitive and help more patients, making safety a much larger concern moving forward.
