TNT Dental was recognized as the 2019 Marketer of the Year for Healthcare by the Dallas/Ft. Worth chapter of the American Marketing Association based on their work with OakBrook Dental and Orthodontics. A startup practice in McKinney, TX, a notoriously saturated market, TNT enabled OakBrook to get 90 new patients and earn over $100,000 in revenue in a single month within the practice’s first year of operation. (more…)
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0 to $100,000+ Monthly Revenue in Less Than a Year—TNT Dental Awarded Marketer of the Year
Are 165 New Dental Patients a Month Enough?
If you remember our post about knowing your rate of return, you understand the importance of getting your patients to come back to your practice. By assessing your numbers and knowing your rate, you can capitalize on money being left on the table.
But, if you’ve got what you think is a good rate of return, you don’t need to read any further… right? As you’ve probably heard throughout your life, there is always room to improve, and this situation is no different. Just think, if you could get only 5% more patients to your practice, you could add $1 million in revenue!
If you’re curious about your rate of return, you’re not alone. A lot of dental practices are looking into their rate, and when you’re ready to take this step, let the team at TNT Dental know. We are equipped to do this analysis for you and help reclaim those unscheduled patients.
How You Can Use Geofencing to Grow Your Dental Practice
In our February article, Making Geofencing for Dentists Work, we learned about display ads and the ways you can initiate ads, including geofencing. Now, we’ll take a look at how you can take the principles behind geofencing and use it to build up your practice. You’re always looking for new and innovative marketing tactics to yield growth; geofencing is one of the ways you can achieve this.Maximizing “Shelf Space” on Google as a Dental Practice
As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.
You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?
Practice Growth Director of Operations Spotlight
Michelle Kupper, Practice Growth Director of Operations
We may be a dental marketing firm here at TNT Dental, but we know that we only succeed when our clients succeed. Maintaining the relationships with our dental practices and the people behind them doesn’t just happen organically; it requires hard work, active listening and exceptional growth leaders to cultivate that relationship.
Overseeing our client relationships as well as all operational functions at TNT is no small task; that’s why we have our Practice Growth Director of Operations, Michelle Kupper, leading those charges. She’s responsible for leading the team of Growth Leaders. You may remember our profile on Relationship Expert Lindsey Campbell last year; her work as an account manager to our clients funnels up through Michelle.
Making Geofencing for Dentists Work
Dentists are always looking for ways to enhance their marketing strategy and outpace competitors in terms of both enticing new patients and keeping existing ones. As marketing veers more digital, with that comes new platforms and features that dental practices can use to capture those patients.
We kick off the series asking how to make geofencing for dentists work, but first, let’s take a couple steps back and learn about digital advertising, and more specifically, display ads. Then, we can delve into what exactly geofencing is and how it intertwines with the advertising.
Do You Know Your Rate of Returning Dental Patients?
If you were to ask most of your fellow dentists if they know the number of new patients coming in each month, you can bet that the majority can rattle off that number with no problem. But, what if I were to ask you to tell me how many of your existing patients come back per month? Would that be as easy? I’d bet not. You see, most dentists spend so much time focusing on getting new patients that they forget you have to always keep recruiting and enticing your existing patients to come back to you.
As you can imagine, knowing the number of return patients over a six-month period is critical to building your practice. It also helps you to assess whether or not you’re wasting your money on new patient marketing. If you’re spending money on patients who are one-and-done, then you’re just throwing your money out the window. Instead, you need to be focusing on marketing efforts that will turn your existing patients into good, long-term patients.
Production Manager & Creative Director Spotlight (and How to Create an Awesome Dental Website)
Alex Calams
Production Manager & Creative Director
You’ve heard us talk repeatedly about the importance of a good, customized website for your dental practice. Creating a successful website that operates as a true conversion platform for you doesn’t happen overnight; it requires the work of a dedicated team to execute this for you.
This process begins under the guidance of TNT Dental’s Production Manager and Creative Director, Alex Calams. He doesn’t enter into this process lightly; there is a lot of work that has to happen in order to elevate a client’s website and take it to the next level.
Read on to learn more about Alex, his process, and how he utilizes a team of talented project managers, graphic designers, professional copywriters, website developers, and quality control specialists to create the best custom dental websites in the business of dentistry.
Marketing Health Screenings to Employers Adds Value to Dental Insurance Plans
Dental businesses need dental insurance like a flower needs rain; money coming in from insurance helps them stay afloat. In fact, over half the revenue of dental practices is funded by dental insurance – that plays a big role!
Dental insurance is a significant factor not only for dentists, but especially patients. As a dentist and a patient, you understand how it plays a part in your revenue, but also how it hits your personal pocketbook when you flip on the other side of the chair and play the role of patient. Each type of insurance has its pros and cons that work for dentists and patients on a case-by-case basis. In this article, we’ll go into how you can navigate the insurance waters and work them both to yours and your patients’ advantage.
TNT Dental Earns Academy of General Dentistry PACE Certification
When an accrediting organization certifies a company, practice or institution, it lends a certain legitimacy and validation to that particular entity. Companies don’t put themselves through the process just to make themselves feel better; there are many benefits to being certified. Recently, the Academy of General Dentistry certified TNT Dental through their Program Approval for Continuing Education (PACE). TNT is now the only PACE-approved organization with an 18-year track record of helping dental practices grow. And, we are in a unique position to share this expertise with you.
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