Our most recent article, “Building Your Dental Practice’s 2022 Marketing Plan: Managing Attrition”, focused on how you can manage attrition rates in your practice. By doing this, you can lower your marketing costs, which come in handy as you begin the groundwork for building your 2022 marketing plan! In the third article of this four-part series, we’re looking at the component almost everyone equates with success in a dental practice – the number of new patients. We’ll dive into how you can get new patients to walk in the door, and what that means for your marketing strategy as you look ahead to next year.
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In the second installment of our four-part series, we are assessing the next step in your marketing planning… how to close your dental practice’s “back door” and manage attrition.
We’ll take a deeper dive into the three critical components of controlling your attrition rate: measure, manage and reduce.
As we head into the back-end of 2021 and continue moving toward some form of normalcy, it’s time to start planning your 2022 marketing strategy. At TNT Dental, we help our clients think about practice growth objectives and steps they can take to get from their goals to accomplishments and successes. Developing a comprehensive marketing plan for your dental practice is one of the steps to achieving those goals… but, laying the groundwork for that marketing strategy starts now.
This is the first article in a four-part series about how to build your dental practice’s marketing plan successfully for next year.
In our previous “Secrets of How Top 10% Dental Practices Build Their Marketing Budget” article, the goal you want to strive for when building your marketing budget is an average of $100 per dental patient. With that budget, if you get 30 patients a month, that comes to $3,000 a month and $36,000 a year… but, how do you know your dental practice’s marketing is working?
By now, you know about the four phases of practice growth, but one method to growing your practice may be something you’ve not considered…but is right under your nose (literally).
A solid hygiene program accounts for about 30% of revenue in most practices!
It’s a part of your daily routine, so let’s look at how this can be a revenue generator for your practice.
By now, you’ve learned there’s more to growing your practice than just following leads to get new patients. If you remember from our “How to Grow Your Practice: The Four Phases of Practice Growth” blog article, there are multiple ways to get to Net New Patients™: lead generation, conversion, treatment acceptance, and relationship building. While most practices focus on lead generation, the single most important phase is conversion. It may not be the most exciting, but if you can master converting patients, you can pave the way to doubling the number of new patients in your practice and simultaneously cut your marketing budget!