Social media is all about making and maintaining connections. And as a dentist, it’s critical to establish your presence not only in your community (which in social media talk, can mean a lot of things) but among people who share similar interests. The heart of social media is what dentists did years ago, long before dental marketing and social media. If you remember our article, “Did Dentists Use Facebook 50 Years Ago,” we connected these ideas – years ago, dentists relied on networking and community outreach/involvement to gain patients. Well, when you think of it, aren’t you doing a lot of those same things each time you log on and interact on your social media platforms?
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