So, you’re ready to grow your dental practice. You might think the key to success is increasing the number of new patients coming in your door…and you wouldn’t be wrong, but that’s only a piece of the success puzzle. If you remember from our “Are 165 New Dental Patients a Month Enough” blog article, we discussed the importance of the rate of return, which plays a part in The Four Phases of Dental Practice Growth. You see, there are several elements in play that get you to your overall goal of “Net New Patients™.” Let’s take a look at these phases and what it means to truly grow your practice.
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Crunching the Numbers:
Eight Things to Measure to Grow Your Dental Practice
The foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.
Five Things Dental Patients Want the Least
As you might remember from our recent “Exclusive Research: Inside the Minds of 3,735 Dental Patients ” blog article, we looked at the five factors patients consider to be the most important when selecting a new dentist. Capitalizing on the work of TNT’s Market Research Team surveying 3,735 patients last year, we were also able to determine the flip side of this – the five things patients don’t care about in their dental practice. While you may think some of these features should have a place on the “most important” list, think again.
Dental Marketing Case Study:
Henry Ford Visits Michel Dental
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Established, successful practices present unique marketing challenges. In many cases, the forces of inertia keep them doing what they have always been doing. After all, it is what got them to this level of success in the first place.
However, change is often needed. In fact, this is where a visit from Henry Ford (or at least his spirit) might be just the ticket to help these practices get to the next level.
Inside the Minds of 3,735 Dental Patients
Do I really need a new website?
If I had a dollar for every time I was asked this question over the past 20 years, I would be able to buy a brand-new Tesla Model X with Ludicrous Mode.
At the same time, this question remained a tough one to answer… until now.
In the past, it has been pretty subjective. Sometimes, it was obvious… websites featuring 6 shades of brown and your photo from dental school graduation needed to be updated.
In other cases, it was not so obvious. Personal preferences and the goals of your practice often guided the decision.
7 Great Ideas to Fill Hygiene in September, October & November 2020
The worst is behind us! (hopefully…)
These are the sentiments we hear every day as we work with the top dental practices across North America. Cautious optimism abounds. Dentists are aware, appreciative, and nervous.
Almost everyone is thankful to be back open. Many are overwhelmed trying to fit in all those patients “missed” during the shutdown. Some are struggling with an uptick in no-shows and last-minute cancellations. A few are looking ahead to a very barren landscape for their hygiene team in September, October, and November.
TNT Marketing Education Series: #3 – Dental Case Acceptance without Sticker Stock
Presented by Dr. Paul Homoly & TNT Dental
In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”
Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.
Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.
With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
2020 Geofencing Update for Dentists: 1 Year of Lessons Learned
Time flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.
It was early 2019 when we launched our own, customized version of displays ads (aka geofencing).
Since then, we have learned a lot.
The following are a few of the highlights on what we’ve learned using geofencing to help dentists market their practices more effectively.
TNT Marketing Education Series: #2 – Dentistry’s Deadliest Marketing Mistake
Presented by The Scheduling Institute & TNT Dental
As you might remember in January, we kicked off our TNT Marketing Education Series with a talk about geofencing. We continued last month with the second installment in the series, “Dentistry’s Deadliest Marketing Mistake,” with Jacquelyn Mavrookas from the Scheduling Institute. Known as the world’s largest practice management company, they work with growth-minded doctors ready to learn about marketing and new dental patient generation.
In this series, Ms. Mavrookas walks us through the main components dentists need to focus on to grow their practice, but also helps us understand the biggest factor sabotaging their marketing efforts.
Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice
Presented by Simpli.fi & TNT Dental
New Year, new you, right? The same could be said for your dental practice, and TNT Dental is looking forward to helping you get there! We’re excited to roll out a new TNT Dental Marketing Education Series, designed to help YOU learn more about the latest trends in dental marketing and what you can do to grow your dental practice!
We’re bringing the top professionals in their fields to you via an interactive webinar, to share tips and tricks of what you need to know to enhance your dental marketing efforts. This first series, “ Using Geofencing & Other Data-Driven Techniques for Growing Your Dental Practice,” will be one of eight installments sprinkled throughout the year for YOU, our clients.
We kicked things off this month with David McBee, the Director of Training at Simpli.fi, and more importantly, a prominent figure in the world of internet marketing. He broke down the myriad of ways dentists can utilize targeted display to stay in front of the right audience and get new patients. Read on to learn more about how this powerful marketing technology works and how it can work for your practice!