You have a steady stream of patients, and you love those loyal customers. They are the ones who will always be there. They never miss an appointment. They tell other people about your practice. They pay on time. If every patient was like them, life would be easy! But, are you measuring your success by those loyalists?
What defines success to you and your dental practice? Are you assessing that by the number of new patients you have or by the number of good new dental patients?
If you aren’t struggling with it already — a common marketing challenge you’re sure to face is balancing new dental patients you bring into your practice with the right patients for you.