As you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to Click Guardian.
You may think if you’re running a Google Ads/PPC campaign on dental implants, everything is on the up and up, but you’d be wrong. We’re issuing a Public Service Announcement (PSA) for anyone running a PPC campaign on specifically dental implants, through some firsthand experience with our dental clients over the past couple of years.