As you might remember from the “Why Your Online Reputation Matters” article, online reviews are key to converting website viewers into patients. When you can capitalize on your patients’ positive experiences with your practice and take their testimonials to tell their story (all for a minimal cost!), it resonates with new and prospective patients.
So, naturally, you’d think the icing on the cake would be a slew of five-star reviews on your Google My Business or Facebook page, right? Not so fast, according to the latest findings in the Wall Street Journal. In their “How Consumers Really Use Online Reviews” article, they discovered some surprising facts on how readers interpret reviews and disseminate what’s too good to be true.
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As a dental practice today, you understand the importance of making it to the first page of Google. You want to be discovered by prospective patients, and Google is part of the gateway to making that happen. If you’re working with a dental marketing company, they should be managing your SEO strategy to help drive those patients to your page. But it’s important they’re taking the right steps to make sure you’re not only getting to the first page of Google but also getting the bank for your buck!
If you’re looking for ways to attract new dental patients, you might be focusing on the number of patients coming in the door, but that’s not the only number you want to keep in mind.
Our most recent article, 
In our previous 
In the last couple of articles in our “Keys to Effective Social Media for Dentists,” series, we’ve looked at the fundamentals of successful social media tips and the types of tasks you need to do on a regular basis.
Social media is all about making and maintaining connections. And as a dentist, it’s critical to establish your presence not only in your community (which in social media talk, can mean a lot of things) but among people who share similar interests. The heart of social media is what dentists did years ago, long before dental marketing and social media. If you remember our article, “
So, you’re ready to grow your dental practice. You might think the key to success is increasing the number of new patients coming in your door…and you wouldn’t be wrong, but that’s only a piece of the success puzzle. If you remember from our 
The foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.
