We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.
Are you ready for the final step?
To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.
A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter — showing you care and getting involved goes a long way.
As we discussed in our previous post, 
If you discovered you could grow your dental practice $1 million next year by making one change… you’d do it, right? Of course you would. Or, so you think. One of the biggest missed opportunities for dental practices is not capitalizing on undone dentistry. If you could make one promise to yourself as we approach 2019, take the steps to getting your dental patients scheduled for their treatment, and watch your practice grow!
You’ve taken your practice into the 21st century; your website is up-to-date and ready to convert visitors into patients, but you’re still struggling with getting new patients in the door. You can use the latest tactics to draw in potential patients, but you can’t forget one thing – the importance of the phone call! That’s right – that mobile phone people use for surfing the Internet and texting still provides its initial function: calling.
