2013 may not seem that long ago, but Internet years are like dog years. The big news stories of the day were the Boston Marathon bombing; the word “selfie” being included in the dictionary for the first time; and the birth of Prince George (son of the Duke and Duchess of Cambridge). Interestingly, more than half of all dental websites in use today were built in 2013 or before.
It is easy to think about all that has changed in the past 4 years. Yet, one thing remains unchanged. Your website is still the foundation of your practice’s marketing strategy. It provides the critical “first impression” to almost all new patients, and it is the most effective way to tell your story.
How does your website look? More importantly, how does your website look and function on your phone? What is the first impression it gives? Go ahead, take a look. (more…)