2017 Mobile Trends Report

Mobile-Friendly Websites; No Longer Optional

Executive Summary

If a dental practice wants to attract any measurable number of patients via the Internet in 2017 and beyond, it must have a website that meets Google’s latest standards for mobile design.

As recently as 2013, less than 25% of all Internet searches were completed on a mobile device. Today, that number is estimated to be 58% and growing rapidly. Since 2015, Google has been giving ranking preference to “mobile-friendly” websites. In addition, another major shift in this direction will occur with the release of Google’s newest update in January 2017.

Supporting Trends, Facts & Observations
  • According to Google, 94% of people now do at least some of their searching for local businesses (including dentists) on their smartphones.
  • A report from Hitwise showed that 68% of all health-related Internet searches are completed on mobile devices – way above the overall mobile search average of 58%.
  • 20% of mobile searches are voice activated. These searches tend to be “natural language”, longer and almost always in the form of questions. Website content must be structured accordingly.
  • More than 85% of all websites now meet Google’s standards for mobile-friendliness. If a website does not meet these standards, it is at a significant disadvantage to 85% of its competitors.
  • In 2016 for the first time, total time spent on mobile digital media outranks time spent consuming digital media on desktop devices (51% to 42%).
  • Google is moving quickly in the direction of “mobile-first indexing” of the Internet. This only amplifies the importance of the “mobile performance” of a website.
  • A recent survey of 150 SEO experts from across the world identified mobile-friendliness as the 2nd most influential domain-based ranking factor (behind only site-wide content).
  • Responsive design is Google’s recommended design pattern.
  • According to Mind & Metrics, websites that are not mobile-friendly are dropping from page one results. This is because having a mobile-optimized site leads to a better user experience, and not having one pretty much guarantees you will never make it on the first page results.
  • BrightEdge tracked 20,000 domains since Google’s first update (2015) giving preference to mobile-friendly websites and is reporting a 21% decrease in the number of domains that are not mobile-friendly on the first three pages of search results.

Important Note: All facts and figures in this report are sourced with admiration from other Internet experts. Please give us a call to discuss the sources and how this information applies to your practice.

We have used TNT Dental since the day they opened, over 16 years ago, and have been happy with the great service since. They offer custom and unique services and handle all of our online needs.