Website analytics is like a report card for your Website. You can see all of the statistics for your site, including search engine optimization traffic, keywords, monthly traffic, conversions, most popular pages, and more. We can determine what brings visitors to the site, where they go within the site, and you can see just what you're paying us for. This powerful and strategic tool helps us know how to tweak your site to increase its effectiveness. By pinpointing where the site needs redirection, we can make changes to improve rankings and conversions (making Website visitors become patients).
As a supplement to your overall dental marketing strategy, Website analytics can help you track the effectiveness of other programs. For instance, if you send out a direct mailer with your Website address, you can determine if and when your site traffic peaked as a result.