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Planning tips. There are two key ways to develop an office Web site:
Use a generic Web site, a kind of Web-in-a-box. There are many good examples of these types of sites. They can be customized to your office, and they are easy and inexpensive to start. However, they tend to have a similar "cookie-cutter" look.
Custom build a Web site just for your office. These sites tend to be more expensive, but they also are much more sophisticated, as they are designed to reflect the image of the practice.
The differences in these two approaches is similar to the differences between a mass-produced tract home and a custom-built, one-of-a-kind home. And the Internet trend tends to be toward building customized sites, according to Tim Kelley, one of the co-founders of TNT Dental (www.tntdental.com), a Web-site development company specializing in the dental industry.
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This type of visual Web content is available from TNT Dental, a Web-site development company. Tim Kelly, TNT's director of sales and marketing, offers this advice for those wanting to set up Web sites:
"The two most common roadblocks we encounter when trying to implement onsite features for a dental practice are that the practice has not been collecting patients' e-mail addresses and not been taking any suitable patient photographs.
"Whether you are ready for a Web site or not, I would recommend that any practice should begin collecting e-mail addresses and patient photographs today," Kelly said.
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The representatives from Dental 101, Einstein Dental and TNT Dental each suggest that more and more dentists are launching practice Web sites, though they point to largely anecdotal evidence to support this notion. The only hard data is a 3-year-old Technology Census—a survey of Dental Practice Report's readership showing about 17 percent of dentists had a practice Web site in 2001. That represented a significant increase from 2000, which in turn showed a significant increase over 1999. Whether that trend has continued through the past three years should be known when Dental Practice Report receives the results from its 2004 Technology Census, which asks about practice Web sites for the first time since 2001.
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Tim Kelley and Tim Healy started TNT Dental, a Web site development company in the Dallas area, from their experiences in the dental industry. After five years of helping dental practices address e-marketing agendas in light of today's online technological advancements, they have a wealth of experience to share with Dr. John H. Jameson.
Featured at: Dental Economics