The Internet is a literary-based medium. While visually, graphic design is a huge part of your Website, potential patients will experience the voice of your practice through written words. The image portrayed on your Website through your copy should reflect the personality, philosophy, and goals of your practice. Our copywriter will contact you to conduct an interview to learn about your practice, services, and team. Be sure to think about the kind of voice you want to convey through your Website: warm and friendly, scholarly and professional, upscale and elite, or some variation of these styles.
From the copy interview, your print materials, and biographical profiles for you and your staff, our copywriter will compose a custom copy draft for your Website. You will also have access to patient education articles, a newsletter, and FAQs, depending upon your platform. We'll work with you to revise the copy so that it complements the design of your site, accurately reflects your practice, and appeals to your potential patients.
Our copywriters are trained to compose interesting Internet copy that converts Website visitors. In many ways, great Web copy is not like print copy. For instance, we write dental Website copy based on the knowledge that most readers prefer content on an 8th grade reading level. Primarily, our Website copy is written on an 8th to 10th grade level. This means that using dental terms instead of their common counterparts can make a reader leave your site. Periodontal disease is gum disease, temporomandibular joint dysfunction is TMJ, and endodontics means root canals. You know this, but you reader may not. Our copywriters aim to convey your dental information in a language your site visitors will appreciate.
Website readers also prefer short sentences, short paragraphs, headings and subheadings, and concise phrasing. We will work with you to find the right copy for your practice, but keep in mind that we know your audience's reading preferences, and our goal is to make your site successful. We want to convert site visitors to patients!