{"id":91,"date":"2019-10-21T13:06:25","date_gmt":"2019-10-21T13:06:25","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=91"},"modified":"2019-10-21T21:10:56","modified_gmt":"2019-10-21T21:10:56","slug":"custom-dental-website","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/custom-dental-website\/","title":{"rendered":"Generating Patients for Your Practice using a Custom Dental Website"},"content":{"rendered":"
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As we discussed in our previous post, How to Generate More New Patients for Your Dental Practice<\/a>, there are several keys to attracting new dental patients. Here, we will begin to dig deeper into each section and find out how you can get more people in the door!<\/p>\n

The foundation of enticing new patients is through a custom dental website<\/strong>. Does your website work for you? Is it unique and different from your competitors? Does it effectively tell your story in a way that is not only compelling, but attracts the kind of patients you want to see and build your practice on? If your website is telling the wrong story, it’s time to start exploring ways to change that now.<\/p>\n<\/div>\n

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A Custom Dental Website is Key<\/h2>\n

A website is your main conversion tool, and when used effectively, it can turn visitors into new patients. Building a website is the first step you need to take in your practice’s marketing efforts, but having just any old website will not do. You need to build a customized website to set yourself apart from competitors and attract the right kind of patients.<\/p>\n<\/div>\n

In a<\/strong> 2016 Vistaprint study<\/strong><\/a>, 45% of people are unlikely to buy from a business with a poorly designed website.<\/strong><\/p><\/blockquote>\n

Your website needs to capture a visitor’s attention quickly, and you\u2019ve got anywhere from three to five seconds to convince them to scroll and learn more. Let\u2019s call it your elevator pitch. That\u2019s right\u2014you\u2019ve got as much time to \u201cget\u201d your patients as it takes to blink your eye.<\/p>\n

Not only do you need to think about telling your story effectively, but you must consider these 4 elements in building your site:<\/strong><\/p>\n

1) Mobile View<\/h2>\n

About 60% to 70% of viewers coming to your site are looking at it on a mobile device, and it’s imperative you make your website mobile-friendly to ensure they stick around. This means the overall user experience needs to be easy and intuitive\u2014text must be large and legible, the menu has to be simple to navigate, and making it easy for visitors to find the information they’re seeking is crucial.<\/p>\n

2) Differentiate Yourself<\/h2>\n

What sets you apart from your competitors?<\/p>\n