{"id":632,"date":"2018-04-24T02:40:12","date_gmt":"2018-04-24T02:40:12","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=632"},"modified":"2018-04-24T19:45:16","modified_gmt":"2018-04-24T19:45:16","slug":"tnt-dental-visits-google","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/tnt-dental-visits-google\/","title":{"rendered":"TNT Dental Visits with Google"},"content":{"rendered":"
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\"Tim

Tim, from the future?!<\/p><\/div>\n

As one of only two Google Partners in the dental marketing industry, Google was impressed with our ability to run lean and highly-successful Pay-Per-Click (PPC) online advertising campaigns for our clients. They had been following our successes behind the numbers for a while before reaching out, and when they finally did, we were invited to visit with them in sunny San Diego.<\/p>\n

Why, you might ask? TNT Dental was selected to join an acceleration program to become a Google Premier Partner<\/strong>\u00a0\u2014 a higher-tier designation that offers a more solid partnership with the search engine juggernaut and access to their leadership and resources.<\/p>\n

We also learned some things while visiting with them we think you might be interested to know…<\/em><\/strong><\/p>\n<\/div>\n

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First Exposure to Google<\/h2>\n

\"Torrey<\/p>\n

Alongside myself, Google invited one of our Pay-Per-Click specialists, Amanda, to join them at Torrey Pines in beautiful San Diego, California. We began to lay the groundwork for our partnership and how we fit into this model.<\/p>\n

As I overlooked the Pacific Ocean, I saw not only a beautiful landscape, but a world of new possibilities for TNT Dental in this new endeavor with Google. We knew this would be a transformative opportunity not only for us, but for our clients.<\/p>\n

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The Move to Mobile<\/h2>\n

Everything Google designs now is geared toward the mobile phone; desktops are basically obsolete. So, if you are planning your dental site around what works on a desktop, you will be left out in the cold. The way Google sees it, the move is to mobile.<\/p>\n

According to Mobithinking<\/a>, in the U.S., 25% of Web users are mobile-only (they rarely use a desktop to access the Web).<\/p><\/blockquote>\n

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Desktop is Not a Factor<\/h2>\n

\"AWhen we met with Google, they told us they don\u2019t even look at how a website appears and functions on desktops anymore. They\u2019ve put it in the rear-view, and if you want a successful website, which ultimately drives patients in your door, you need to follow suit.<\/p>\n

Look at your website on your mobile phone. Can you navigate your site successfully with minimal ease? Is it easy to read and follow? If it\u2019s not, you\u2019re unequipped to perform in today’s mobile age, and you need to make some changes in order to succeed.<\/p>\n

Consider the fact that 7 out of 10 people are looking at your site from their mobile phone, and truth be told, if we\u2019re talking about adults under 30 years old, it\u2019s probably closer to 10 out of 10. Now, do you want to potentially turn off 70 to 100 percent of your potential client base, all because you don\u2019t have a site built and optimized for mobile viewing? That\u2019s just a waste.<\/p>\n

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Consider the Search Algorithm<\/h2>\n

\"DentalLast year, Google made the move to create mobile-only search algorithms. So, when you have a mobile-friendly and responsive website, you\u2019ve bumped up your practice in the search result rankings!<\/p>\n

Just consider, if you don\u2019t have a mobile-friendly website, you are failing!<\/p>\n