{"id":538,"date":"2018-04-09T21:21:23","date_gmt":"2018-04-09T21:21:23","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=538"},"modified":"2018-06-20T17:16:58","modified_gmt":"2018-06-20T17:16:58","slug":"videography-team-member-spotlight","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/videography-team-member-spotlight\/","title":{"rendered":"Videography Team Member Spotlight (and How to Use Video to Get New Patients)"},"content":{"rendered":"<div class=\"clearfix\">\n<div id=\"attachment_539\" style=\"width: 210px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-539\" class=\"wp-image-539 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/tnt-headshots-2018-26.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/tnt-headshots-2018-26.jpg 1640w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/tnt-headshots-2018-26-200x300.jpg 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/tnt-headshots-2018-26-768x1154.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/tnt-headshots-2018-26-682x1024.jpg 682w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-539\" class=\"wp-caption-text\">Ryan Shelby, Videographer\/Editor<\/p><\/div>\n<p>By now, you\u2019ve heard about the benefits of adding <a href=\"https:\/\/www.tntdental.com\/videography.html\">custom dental video<\/a> to your website, but that doesn\u2019t happen on its own. It takes the work of a dedicated team to take your story and effectively tell it using video.<\/p>\n<div class=\"e2ma-p-div\">Ryan Shelby leads TNT Dental&#8217;s on-site Videography Team. Along with three shooters\/editors and one coder, they work with our clients to create custom video that tells a practice\u2019s unique story. The videographers work with the entire office, from dentists to staff to patients, capturing what makes the practice special.<\/div>\n<p>Once we have what we need, we come back to TNT HQ and work with the SEO and marketing teams to optimize the videos. Integrating them into an ongoing marketing strategy helps get the practice found on Google, and more importantly, connects on a deeper level with new patients visiting the website.<\/p>\n<p><!--more--><\/p>\n<\/div>\n<div class=\"clearfix\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-563\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/15027623_10154658047137770_3886294897085620127_n-300x225.jpg\" alt=\"TNT Dental interviewing a dentist\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/15027623_10154658047137770_3886294897085620127_n-300x225.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/15027623_10154658047137770_3886294897085620127_n-768x576.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/15027623_10154658047137770_3886294897085620127_n.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>But, before all of that happens, there is work to be done, and Ryan and his team are the ones to get that process started. \u201cIt sounds simple, but there is no such thing as too much preparation before a video shoot,\u201d he says.<\/p>\n<p>In order to execute a seamless video shoot, TNT will hold a series of phone calls with you and your practice in order to plan and organize the shoot\u2019s events. A good producer knows the type of content they need and formulates their questions accordingly. The practice is provided sample questions and clear instructions on what to expect. A good amount of communication and flexibility are necessary to make the day as easy as possible for everyone involved; if you want more control over your day\u2019s flow and the shoot, the team at TNT is ready to accommodate that.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<blockquote class=\"alignleft\">\n<h4 style=\"text-align: center;\">Get to Know the Team<\/h4>\n<ul>\n<li>We&#8217;re an eclectic bunch originally hailing from various areas across the US\u00a0including Boston, New York and Dallas<\/li>\n<li>Final Cut Pro vs. Adobe Premiere Pro is a ripe topic sure to ensue long-winded debates<\/li>\n<li>Pun Master is an award we give out to one another, and the selection process is rigorous<\/li>\n<\/ul>\n<\/blockquote>\n<h2>My Office is Always Busy \u2013 How Can I Do a Video Shoot?<\/h2>\n<p>The prospect of a busy office is no deterrent for the Videography Team; in fact, it inspires them! Ryan says, \u201cA well-run office where things are humming and everyone is on their game has a wonderful electricity to it. We want to capture that energy and excitement.\u201d<\/p>\n<p>Our team at TNT Dental will work around dentists\u2019 schedules; they\u2019ll tailor their shoot around whatever makes it easiest for the dentists and their teams. If that means they need to shoot before patients arrive or after they\u2019ve left, the team will gladly do it; the end goal is to showcase the practice in the best way possible.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<blockquote class=\"alignright\">\n<h4 style=\"text-align: center;\">What TNT&#8217;s Videography Team Does<\/h4>\n<ul>\n<li>Conducts pre-production phone calls to plan the shoot<\/li>\n<li>Captures video of the practice, dentists and staff<\/li>\n<li>Edits material into stories, aligning with pre-produced scripts and\/or storyboards<\/li>\n<li>Codes the video and user experience to capture patients\u2019 attention<\/li>\n<\/ul>\n<\/blockquote>\n<h2>But What if I\u2019m Not a Pro on Camera?<\/h2>\n<p>No need to worry if you have stage fright; the team at TNT Dental will guide you through this! Our team understands that most people haven\u2019t been in front of a camera, but will take that and turn it into a great product. Our videographers want the interview to feel natural; it comes across as more authentic to the viewer. You know that preparation we talked about earlier? This is where this comes in handy \u2013 if you\u2019re apprehensive about going on camera, the team\u2019s expertise in working behind the camera and understanding of the dental industry means they can guide the interview across any issues they might encounter.<\/p>\n<\/div>\n<div class=\"clearfix\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-553\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/14355763_10154484657532770_8786093275551615632_n-300x225.jpg\" alt=\"TNT Dental videographer interviewing a dentist\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/14355763_10154484657532770_8786093275551615632_n-300x225.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/14355763_10154484657532770_8786093275551615632_n-768x576.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/14355763_10154484657532770_8786093275551615632_n.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Don\u2019t forget, the editors can take any footage they shoot and make the magic happen in the editing booth. Our team will take the best moments of each patient interaction to tell <em>your<\/em> story. Once that foundation is laid, then music and graphics are weaved into the video to create a compelling product. Just know that you will be involved in the process every step of the way; you get a look at each video as it\u2019s completed. It\u2019s our way of making sure you\u2019re satisfied with the final product before anything is posted publicly.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>What Videos Does My Site Need?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-556\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/15032910_10154658052937770_8871045471594562858_n-225x300.jpg\" alt=\"TNT Dental videographer interviewing a dentist\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/15032910_10154658052937770_8871045471594562858_n-225x300.jpg 225w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/15032910_10154658052937770_8871045471594562858_n.jpg 720w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><br \/>\nYour website should include four types of videos:<\/p>\n<ol>\n<li><strong>Welcome video<\/strong> \u2013 features the voices and faces that make up the office<\/li>\n<li><strong>Dentist biography<\/strong> \u2013 introduces viewers to the dentist and find out more about them, as well as present the dentist\u2019s philosophy of care<\/li>\n<li><strong>Patient stories<\/strong> \u2013 highlights the dentist\u2019s favorite patients and find out why they keep coming back. People love to hear from someone they can relate to, and will trust a peer before an expert. Capturing your patients\u2019 stories shows new patients what they can expect from the beginning of a visit until the end.<\/li>\n<li><strong>FAQs<\/strong> \u2013 educates prospective patients on the most popular procedures<\/li>\n<\/ol>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<blockquote class=\"alignleft\">\n<h4 style=\"text-align: center;\">Ryan&#8217;s Personal Accomplishments<\/h4>\n<ul>\n<li>Received BA degree in Radio, Television &amp; Film from the University of North Texas<\/li>\n<li>Over 11 years of video production experience<\/li>\n<\/ul>\n<\/blockquote>\n<h2>Is it True Video Can Help my SEO?<\/h2>\n<p>Absolutely! Videos serve double duty when it comes to being found online; they show what you say and what you see, broadening your chances of being found by new patients. YouTube is just as important as Google to helping you attract new patients and be discovered online. Ryan says, \u201cVideo not only separates you from your competitors, it completes it to form the whole picture.\u201d<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<blockquote class=\"alignright\"><p>\n\u201cWe love our job because we are privileged to help every client <em><strong>tell their best story<\/strong>.<\/em>\u201d<\/p><\/blockquote>\n<h2>Video is Important to Your Website<\/h2>\n<p>By taking the step to incorporate video into your site, you\u2019re saying you\u2019re ready to make your website more dynamic and engaging to the viewer. According to <a href=\"http:\/\/www.jonespr.net\/inboundaccelerator\/53-facts-stats-about-marketing-videos\" target=\"_blank\" rel=\"noopener noreferrer\">Jones PR<\/a>, users spend 88% more time on a website with a video, and that includes your site! As the dental profession progresses to a more digital industry, video can show the positives of each office. Your story is conveyed much more effectively than through just text and pictures. At the end of the day, making the choice to add video is completely worth it. As Ryan says, \u201cWhen done well, they strengthen the bond with the client and create a library of marketing materials that help grow the practice.\u201d<\/p>\n<\/div>\n<hr \/>\n<p>Ryan and his team at TNT transform your story into an engaging product through the help of video. If you\u2019re ready to engage your patients and land yourself atop the search engine rankings, give us a call at TNT Dental today!<\/p>\n<h2>About The Author<\/h2>\n<p>Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (972) 989-9137, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.tntdental.com?utm_source=ryan_blog\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-secondary\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=ryan_blog\">I want to talk with Tim!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, you\u2019ve heard about the benefits of adding custom dental video to your website, but that doesn\u2019t happen on its own. It takes the work of a dedicated team to take your story and effectively tell it using video. Ryan Shelby leads TNT Dental&#8217;s on-site Videography Team. Along with three shooters\/editors and one coder, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,71],"tags":[67,83,50,84,85,64,7,82],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-custom-dental-video-marketing","category-tnt-dental-team-member-spotlight","tag-best-dental-marketing-company","tag-custom-dental-videos","tag-custom-dental-website-design","tag-custom-dentist-videos","tag-custom-youtube-dental-videos","tag-organic-seo-for-dentists","tag-tnt-dental","tag-video-marketing-for-dentists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Videography Team Member Spotlight (and How to Use Video to Get New Patients) | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/videography-team-member-spotlight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Videography Team Member Spotlight (and How to Use Video to Get New Patients) | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"By now, you\u2019ve heard about the benefits of adding custom dental video to your website, but that doesn\u2019t happen on its own. 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