{"id":459,"date":"2018-04-17T00:57:04","date_gmt":"2018-04-17T00:57:04","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=459"},"modified":"2018-04-17T02:08:48","modified_gmt":"2018-04-17T02:08:48","slug":"social-media-marketing-for-dentists","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/social-media-marketing-for-dentists\/","title":{"rendered":"Social Media Marketing for Dentists: What You Need to Know"},"content":{"rendered":"<div class=\"clearfix\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-600\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-1.jpg\" alt=\"Dentist using Facebook to get new dental patients\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-1.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Do you enjoy logging into Facebook and updating your status? Or, perhaps sharing your latest photo on Instagram? If so, you\u2019re not alone. Social media marketing for dentists is the future of networking your practice, and it is more than just a social tool for individuals. Dentists are getting in on the action, incorporating all social media platforms into their marketing plans.<\/p>\n<p>Facebook is the most popular social media network, with over two billion users nationwide. With 214 million U.S.-based users, you have unlimited opportunities to recruit new patients and communicate with existing ones!<\/p>\n<\/div>\n<div class=\"clearfix\">\n<blockquote><p><strong>According to the <\/strong><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pew Research Center<\/strong><\/a><strong>, in 2005, about five percent of American adults used social media. Compare that to 2018, with 69% of adults in the U.S. using social media.<\/strong><\/p><\/blockquote>\n<\/div>\n<p>This is why it\u2019s so important for you to identify how your practice can maintain its social media presence and work it to your advantage! Social media is here; it\u2019s the present and it\u2019s the future, and understanding how it can build your practice is more important now than ever.<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<div class=\"clearfix\">\n<h2>Why Social Media is Important to Your Dental Practice<\/h2>\n<p>You get that social media helps connect you with your patients (and potential patients!) in ways you never could before, but in what other ways is it important to your practice?<\/p>\n<\/div>\n<div class=\"clearfix\">\n<h3>Builds Trust and Relationships<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-604\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-2.jpg\" alt=\"Dentist and dental patient shaking hands\" width=\"114\" height=\"101\" \/>Social media allows you to be a part of your community. Listen to what your patients say and add value where you can. When you answer patient questions, you\u2019re showing transparency, which your patients appreciate. It also gives you the opportunity to offer promotions or freebies.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Attract New Patients<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-605\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-3.jpg\" alt=\"New dental patients from online marketing\" width=\"114\" height=\"101\" \/>Social media posts and ads (particularly with Facebook) can be a useful tool to attracting new patients to your practice. When creating content, think of your target demographic \u2013 if you want to attract young professionals, don\u2019t post content on the virtues of dentures.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Manage your Online Reputation<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-606\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-4.jpg\" alt=\"Dental patient posting review online for dentist\" width=\"114\" height=\"101\" \/>Your social media presence can build your online reputation. What you share via blogs, Facebook, YouTube, etc., shapes your identity. Social media allows you to regularly engage with your patients, as well as immediately address any negative reviews of your practice. That interaction demonstrates your willingness to take care of the customer.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Network Your Practice<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-607\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-5.jpg\" alt=\"Dentist using social media to network practice\" width=\"114\" height=\"101\" \/>Think of social media as a more comfortable way to connect with like-minded people. By joining online communities, you can interact with other dental professionals and learn tips that you can translate into your own practice.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Referral Marketing<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-616\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-14.jpg\" alt=\"Dental patient referring another dental patient\" width=\"114\" height=\"101\" \/>Referrals can make or break your dental practice. Word-of-mouth marketing is a critical component of the dental landscape; you trust your family\u2019s and friends\u2019 advice, so why not trust their judgment when it comes to the dentists they use?<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Build Your Authority<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-608\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-6.jpg\" alt=\"Dentist giving thumbs up to dental patient\" width=\"114\" height=\"101\" \/>Social media is the perfect place to share your expertise as a dental authority among your competition. Content that informs and sets itself apart from competitors demonstrates your expert opinion and builds trust among your patients.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>TNT Dental is the Partner for You<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-609\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-7.jpg\" alt=\"Tim Healy and Tim Kelley, founders of TNT Dental\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-7.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-7-300x200.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>If you\u2019re looking for a marketing company to build your social media marketing strategy, TNT Dental is the best partner for you. Not only will we bring our knowledge and expertise in social media marketing to your practice, but we will help guide you to take charge of our finalized plan for you.<\/p>\n<p>It\u2019s our job to arm you all with the tools you need to succeed. By having a dedicated person to oversee this, it provides you and your practice control over the content. This approach makes your staff a part of the content-generating process more so than just personnel on the periphery of the marketing strategy. We will provide you the know-how to succeed!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>Social Media Strategy Implementation<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-610\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-8.jpg\" alt=\"An account executive at TNT Dental\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-8.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-8-300x200.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>TNT\u2019s coaching is based in our relationships. We will not provide you the tools and then leave you to figure out things yourself. We will stand alongside you, ready to answer any questions to help you manage your social media presence.<\/p>\n<p>In order to implement a successful social media campaign, your dedicated team member should spend one to three hours a week putting the plan into action. This route is not only cheaper, but allows you customizable options that you can incorporate into your plan, as well as provide you the ability to control your content. It\u2019s a win-win!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>Social Media Platforms to Consider<\/h2>\n<p>So, you\u2019re ready to develop a social media marketing plan that will work for your practice. But, which social media platforms should you choose?<\/p>\n<\/div>\n<div class=\"clearfix\">\n<h3>Facebook<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-611\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-9.jpg\" alt=\"Facebook marketing for dentists\" width=\"114\" height=\"101\" \/>Facebook is the most popular social media platform and the best choice for promoting your practice socially. Use it as a way to join groups and connect with current and potential patients.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Twitter<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-612\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-10.jpg\" alt=\"Twitter marketing for dentists\" width=\"114\" height=\"101\" \/>Twitter is great for up-to-date information, but only use it if you can update it frequently. If you decide to tweet, then learn the art of relevant hashtags.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Google+<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-613\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-11.jpg\" alt=\"Google+ marketing for dentists\" width=\"114\" height=\"101\" \/>Using Google+ allows you increase your business\u2019 search engine rankings and solicit online reviews from your patients.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Instagram<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-614\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-12.jpg\" alt=\"Instagram marketing for dentists\" width=\"114\" height=\"101\" \/>If you\u2019ve got great visuals of your practice, use Instagram to show them off!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Pinterest<\/h3>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/marketing\/masroor\/2015-05-28\/social-media-biggest-influencer-buying-decisions\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-615\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-for-dentists-13.jpg\" alt=\"Pinterest marketing for dentists\" width=\"114\" height=\"101\" \/>Social Media Today<\/a> states, \u201cPinterest leads social media networks at 43% when it comes to consumers being influenced to buy a product based on product information.\u201d Use your profile to build your brand and follow boards that shed light on happenings in the industry.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>YouTube<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-617\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-dentists-15.jpg\" alt=\"YouTube marketing for dentists\" width=\"114\" height=\"101\" \/>Create a YouTube channel to show off your practice\u2019s videos and build your credibility!<\/p>\n<\/div>\n<div class=\"clearfix\">\n<hr \/>\n<p>Social media can play a huge role in the success of your practice. You can no longer afford to sit back and just rely on traditional methods of marketing; the times have changed and you have to be willing to adapt to level the playing field with your competition.<\/p>\n<p>TNT Dental is happy to help you get started with your social media marketing plan, so give us a call today! Make sure to visit us on <a href=\"https:\/\/www.facebook.com\/tntdental?utm_source=social_media_blog_4_16_18\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/tntdental?utm_source=social_media_blog_4_16_18\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/tnt-dental?utm_source=social_media_blog_4_16_18\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a> to stay up-to-date on what we&#8217;re up to!<\/p>\n<\/div>\n<hr \/>\n<h2>About The Author<\/h2>\n<p data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\">Tim Healy is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices attract new patients, Tim has a true passion for teaching dentists the important \u201cbusiness stuff\u201d they do not teach you in dental school. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 317-4885, on his cell, (214) 680-1270, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.TNTDental.com?utm_source=social_media_blog_4_16_18\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-secondary\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=social_media_blog_4_16_18\">I want to talk with Tim!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you enjoy logging into Facebook and updating your status? Or, perhaps sharing your latest photo on Instagram? If so, you\u2019re not alone. Social media marketing for dentists is the future of networking your practice, and it is more than just a social tool for individuals. Dentists are getting in on the action, incorporating all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[67,62,57,92,93,89,88,90,91],"class_list":["post-459","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing-for-dentists","tag-best-dental-marketing-company","tag-best-dental-websites","tag-facebook-advertising-for-dentists","tag-instagram-for-dentists","tag-pinterest-for-dentists","tag-social-media-dental-practice","tag-social-media-marketing-for-dentists","tag-twitter-for-dentists","tag-youtube-for-dentists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing for Dentists: What You Need to Know | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/social-media-marketing-for-dentists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing for Dentists: What You Need to Know | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"Do you enjoy logging into Facebook and updating your status? Or, perhaps sharing your latest photo on Instagram? If so, you\u2019re not alone. Social media marketing for dentists is the future of networking your practice, and it is more than just a social tool for individuals. 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