{"id":457,"date":"2018-03-06T13:33:40","date_gmt":"2018-03-06T13:33:40","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=457"},"modified":"2018-03-06T13:55:07","modified_gmt":"2018-03-06T13:55:07","slug":"dental-practice-cookie-cutter","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/","title":{"rendered":"Is Your Dental Practice Cookie Cutter?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-461\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg\" alt=\"Cookie batter with tooth cookie shapes cut out\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Think about what you spent to buy and\/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don\u2019t forget to include what you spent on all those years of education!<\/p>\n<p>Bottom line, you\u2019ve invested a lot of money into your practice. It\u2019s your baby \u2014 your investment. You want it to shine and to set itself apart, but you know what? If you don\u2019t have a customized website, all that money you\u2019ve put into your practice is wasted. Have faith, all hope is not lost!<\/p>\n<p><!--more--><\/p>\n<h2>Tell Me a Story<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-462\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-2.jpg\" alt=\"Typewriter with the text &quot;YOUR STORY&quot; typed on paper\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-2.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>You\u2019ve put a lot into your practice. You\u2019ve worked hard to get where you are in life right now. You have a story, and that needs to be the driving fuel for your website. Now is the time to tell your story and customize this website you\u2019ve put so much money into, for the purpose of your practice.<\/p>\n<p>People look for a connection, someone they can relate to, when they are choosing a medical professional. Now, that doesn\u2019t necessarily have to be the chattiest person around, but when people are putting their trust in you to take care of them and their needs, they want a sense of familiarity. This is where your website can lay that groundwork. Tell people your story and spell out what makes you unique; this will help you stand out among the competition and pique peoples\u2019 interest. But, there\u2019s a catch \u2013 you have a finite window to tell that story.<\/p>\n<blockquote><p><strong>According to a study by <\/strong><a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\" target=\"_blank\"><strong>Nielsen<\/strong><\/a><strong>, a webpage has 10 to 20 seconds to capture readers\u2019 attention before they hit the back button.<\/strong><\/p><\/blockquote>\n<p>So, tell your story, but be concise! In an era of browsing, scanning and keyword spotting, you have to draw the reader in and keep them engaged.<\/p>\n<h2>Focus on Quality, Not Quantity<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-463\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/social-media-3.jpg\" alt=\"Comparison of TNT Dental to Seasame, Einstein and Officite\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/social-media-3.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/social-media-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Now, if you are looking for a basic, cookie cutter site, you can work with companies like Sesame, Einstein, Officite, Business Promotion, and ProSites. They promise the moon and think they can get your business by showing off their number of clients. Those companies can take your information and churn out something in one of their simple templates, but you\u2019ll be missing that component that gets peoples\u2019 attention!<\/p>\n<p>You can work with someone who will build you a customized marketing plan, tailored specifically for your needs! You can get custom content, website design, photos and videos, for a fraction of your marketing budget! When you can spend less and get more bang for your buck, everyone wins!<\/p>\n<p>Believe it or not, you can get a custom website for around $200 a month, and with that, you\u2019re going to get something that isn\u2019t built in a template. Why spend more to get less? You can get a website that tells <strong><em>your<\/em><\/strong> story, all for less than what those big-box companies showcase.<\/p>\n<p>TNT can help you shift your focus to quality, not quantity. We can take your narrative and infuse it throughout your website, so patients are getting to know you before they walk in the door.<\/p>\n<p>Come and check us out at <a href=\"https:\/\/www.tntdental.com\/\" target=\"_blank\">TNT Dental<\/a>, and you\u2019ll see how we\u2019ve helped countless dental practices\u2019 websites come alive. Are you boxed into a cookie cutter? Don\u2019t worry \u2013 we can help transform that template-designed website into something unique to you! Call us today!<\/p>\n<hr \/>\n<h2>About The Author<\/h2>\n<p data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\">Tim Healy is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices attract new patients, Tim has a true passion for teaching dentists the important \u201cbusiness stuff\u201d they do not teach you in dental school. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 317-4885, on his cell, (214) 680-1270, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.TNTDental.com?utm_source=cookie_blog\">www.TNTDental.com<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think about what you spent to buy and\/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don\u2019t forget to include what you spent on all those years of education! Bottom line, you\u2019ve invested a lot of money into your practice. It\u2019s your baby \u2014 your investment. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[62,68,8,69,51,6,24,63,14,7],"class_list":["post-457","post","type-post","status-publish","format-standard","hentry","category-custom-dental-website-design","tag-best-dental-websites","tag-best-website-for-dentists","tag-custom-dental-websites","tag-custom-online-marketing","tag-dental-marketing","tag-dentist-marketing","tag-online-marketing-for-dentists","tag-ppc-for-dentists","tag-seo-for-dentists","tag-tnt-dental"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your Dental Practice Cookie Cutter? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Dental Practice Cookie Cutter? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"Think about what you spent to buy and\/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don\u2019t forget to include what you spent on all those years of education! Bottom line, you\u2019ve invested a lot of money into your practice. It\u2019s your baby \u2014 your investment. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-06T13:33:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-06T13:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg\" \/>\n<meta name=\"author\" content=\"tnt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tnt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/\"},\"author\":{\"name\":\"tnt_admin\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#\\\/schema\\\/person\\\/93d3fca9324fabf158bd0f0c4f0827c7\"},\"headline\":\"Is Your Dental Practice Cookie Cutter?\",\"datePublished\":\"2018-03-06T13:33:40+00:00\",\"dateModified\":\"2018-03-06T13:55:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/\"},\"wordCount\":675,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cookie-1.jpg\",\"keywords\":[\"best dental websites\",\"best website for dentists\",\"custom dental websites\",\"custom online marketing\",\"dental marketing\",\"dentist marketing\",\"online marketing for dentists\",\"PPC for dentists\",\"seo for dentists\",\"tnt dental\"],\"articleSection\":[\"Custom Dental Website Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/\",\"name\":\"Is Your Dental Practice Cookie Cutter? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cookie-1.jpg\",\"datePublished\":\"2018-03-06T13:33:40+00:00\",\"dateModified\":\"2018-03-06T13:55:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#\\\/schema\\\/person\\\/93d3fca9324fabf158bd0f0c4f0827c7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cookie-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cookie-1.jpg\",\"width\":768,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/dental-practice-cookie-cutter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Dental Practice Cookie Cutter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/\",\"name\":\"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#\\\/schema\\\/person\\\/93d3fca9324fabf158bd0f0c4f0827c7\",\"name\":\"tnt_admin\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/author\\\/tnt_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your Dental Practice Cookie Cutter? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/","og_locale":"en_US","og_type":"article","og_title":"Is Your Dental Practice Cookie Cutter? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","og_description":"Think about what you spent to buy and\/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don\u2019t forget to include what you spent on all those years of education! Bottom line, you\u2019ve invested a lot of money into your practice. It\u2019s your baby \u2014 your investment. [&hellip;]","og_url":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/","og_site_name":"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","article_published_time":"2018-03-06T13:33:40+00:00","article_modified_time":"2018-03-06T13:55:07+00:00","og_image":[{"url":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg","type":"","width":"","height":""}],"author":"tnt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tnt_admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#article","isPartOf":{"@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/"},"author":{"name":"tnt_admin","@id":"https:\/\/www.tntdental.com\/blog\/#\/schema\/person\/93d3fca9324fabf158bd0f0c4f0827c7"},"headline":"Is Your Dental Practice Cookie Cutter?","datePublished":"2018-03-06T13:33:40+00:00","dateModified":"2018-03-06T13:55:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/"},"wordCount":675,"commentCount":0,"image":{"@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg","keywords":["best dental websites","best website for dentists","custom dental websites","custom online marketing","dental marketing","dentist marketing","online marketing for dentists","PPC for dentists","seo for dentists","tnt dental"],"articleSection":["Custom Dental Website Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/","url":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/","name":"Is Your Dental Practice Cookie Cutter? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","isPartOf":{"@id":"https:\/\/www.tntdental.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#primaryimage"},"image":{"@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg","datePublished":"2018-03-06T13:33:40+00:00","dateModified":"2018-03-06T13:55:07+00:00","author":{"@id":"https:\/\/www.tntdental.com\/blog\/#\/schema\/person\/93d3fca9324fabf158bd0f0c4f0827c7"},"breadcrumb":{"@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#primaryimage","url":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg","contentUrl":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/03\/cookie-1.jpg","width":768,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.tntdental.com\/blog\/dental-practice-cookie-cutter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tntdental.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Your Dental Practice Cookie Cutter?"}]},{"@type":"WebSite","@id":"https:\/\/www.tntdental.com\/blog\/#website","url":"https:\/\/www.tntdental.com\/blog\/","name":"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tntdental.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tntdental.com\/blog\/#\/schema\/person\/93d3fca9324fabf158bd0f0c4f0827c7","name":"tnt_admin","url":"https:\/\/www.tntdental.com\/blog\/author\/tnt_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts\/457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/comments?post=457"}],"version-history":[{"count":6,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts\/457\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts\/457\/revisions\/468"}],"wp:attachment":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/media?parent=457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/categories?post=457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/tags?post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}