{"id":300,"date":"2018-01-16T14:07:30","date_gmt":"2018-01-16T14:07:30","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=300"},"modified":"2018-01-16T18:11:30","modified_gmt":"2018-01-16T18:11:30","slug":"dental-video-of-the-month-juno-beach-smiles","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/dental-video-of-the-month-juno-beach-smiles\/","title":{"rendered":"Introducing Our Dental Video of the Month Series"},"content":{"rendered":"

\"DentalDoes your website seem to be lacking something? Are you trying to think of ways to increase traffic to your site? If you haven\u2019t already, now might be the time to consider adding video to your marketing strategy. It can truly enhance your business and set your practice apart from competitors.<\/p>\n

According to <\/strong>Forbes<\/em><\/strong><\/a>, including videos in your site can increase conversion rates by 80%.<\/strong> If you\u2019re trying to attract new patients and keep your existing ones, adding video to your site could be one of your selling points!<\/p>\n

This article marks the first entry in our Dental Video of the Month<\/strong> series. Before we delve into January’s choice, it’s important to establish an understanding of the 5 different types of dental marketing videos.<\/p>\n

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5 Types of Dental Marketing Videos<\/h2>\n

There are 5 key ways to market your dental practice online through video.<\/p>\n

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1. Practice Overview Video<\/h3>\n

\"PatientsThis video is an introduction to the practice and should be featured prominently on your website. No longer than 2 and a half minutes in length, the practice overview video includes footage of the dentist(s), team members, patient testimonials and b-roll of the office and local landmarks. Its primary purpose is to help viewers quickly connect with your practice and present clear, concise reasons to choose your office. It should be fast-paced, energetic, show plenty of personality \u2013 and most importantly \u2013 get people excited about visiting you!<\/p>\n<\/div>\n

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2. Meet the Dentist Video<\/h3>\n

\"PortaritEach dentist at the practice should have a bio-pic video featured on their Meet the Dentist page with the goal of explaining their philosophy on dentistry and why they love practicing. Traditionally, this page is comprised of written content and a professional head-shot. Incorporating a Meet the Dentist video helps patients connect with you on a more personal level. It also makes the page much more effective for those not interested in reading a lengthy biography.<\/p>\n<\/div>\n

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3. Patient Stories<\/h3>\n

\"DentalThis is where the magic of video marketing starts to truly shine. Patient stories \u2013 also known as video testimonials \u2013 should feature patients with amazing personalities that portray vivid stories of why others should choose your practice. When used most effectively, these videos come off naturally, unscripted, and revolve around treatments you are trying to promote and would like to do more of at the practice. Patient stories are a great conversion tool! They help website visitors connect with other people that overcame a situation they may be presently experiencing.<\/p>\n<\/div>\n

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4. Frequently Asked Questions<\/h3>\n

\"Many These are short videos (no longer than 30 seconds) that feature the dentist(s) answering common treatment questions that patients are asking. \u201cHow long does Invisalign take?\u201d \u2013 \u201cWhat are the differences between implant-supported dentures and traditional dentures?\u201d \u2013 \u201cWhat should I do if I crack or break a tooth?\u201d \u2013 and more. Patients are searching for questions just like these directly on Google, and by answering them through video, you have a chance of your content appearing in their local search results. Yes, you heard me right! Video content now appears right in Google\u2019s search results.<\/p>\n<\/div>\n

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5. YouTube Commercials\/Advertising<\/h3>\n

\"Person<\/p>\n

A professional YouTube video marketing campaign is an effective way to gain exposure for your practice. These are the \u201ccommercials\u201d played between videos when viewers are already on YouTube watching other content. YouTube advertising can target an array of demographics, interests and even utilize re-marketing techniques (marketing to individuals that have already watched your videos previously). You only pay if a person watches longer than 30 seconds, and links can be embedded directly into the video to get them to click over to your site.<\/p>\n<\/div>\n

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January Dental Video of the Month<\/h2>\n

Juno Beach Smiles \u2022 Practice Overview Video<\/h3>\n

To kick things off, our first Dental Video of the Month goes to Juno Beach Smiles’ practice overview video.<\/p>\n

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