{"id":258,"date":"2018-01-09T13:46:27","date_gmt":"2018-01-09T13:46:27","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=258"},"modified":"2018-01-09T16:56:58","modified_gmt":"2018-01-09T16:56:58","slug":"ssl-certificate-secure-dental-website","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/ssl-certificate-secure-dental-website\/","title":{"rendered":"Is Your Website Secure with an SSL Certificate?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-259\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/ssl-insecure-dental-website-1-300x200.jpg\" alt=\"SSL certificate insecure dental website\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/ssl-insecure-dental-website-1-300x200.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/ssl-insecure-dental-website-1.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Does your website have an SSL certificate installed? Google has put in place big changes that could negatively impact your site \u2013 if you don\u2019t act now. \u201c<strong>Not Secure<\/strong>\u201d warning messages are now being displayed by Google in search results, as well as natively in internet browsers (Chrome, Firefox, Safari, Edge, Internet Explorer, Opera, and more).<\/p>\n<p>Making matters worse, your website\u2019s results on Google searches will become buried if an SSL certificate is not\u00a0installed (potential patients won\u2019t find you on Page 2).<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h2>What is an SSL Certificate?<\/h2>\n<p>You might be familiar with the term \u201cSSL Certificate.\u201d But do you actually know what it means? Technically, it stands for \u201cSecure Sockets Layer,\u201d but in layman\u2019s terms, it\u2019s considered one of the ways websites can provide security to their viewers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-260\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/secure-dental-website-1-300x200.jpg\" alt=\"secure dental website\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/secure-dental-website-1-300x200.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/secure-dental-website-1.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>You might commonly recognize it by its green padlock symbol, the word \u201c<strong>secure<\/strong>\u201d and the \u201c<strong>https<\/strong>\u201d beginning of the website address. If your site doesn\u2019t show these elements, you\u2019re not providing your viewers, and potential patients, a secure viewing experience!<\/p>\n<p>When patients\u00a0see those components, they\u2019re confident they are not dealing with a scam website. In the case of a dental practice, maintaining a secure website is key, as healthcare sites are among the most common to face threats from cyber criminals.<\/p>\n<blockquote><p>Healthcare organizations are involved in 1\/3 of all data breaches\u00a0(single biggest victim of data breaching), <a href=\"http:\/\/www.dentistryiq.com\/articles\/2015\/02\/cyber-security-new-necessity-for-dental-practices.html\" target=\"_blank\"><strong>according to the USDA<\/strong><\/a><strong>.<\/strong><\/p><\/blockquote>\n<p>In assessing the impact of these violations by <a href=\"http:\/\/www.dentistryiq.com\/articles\/apex360\/2017\/08\/why-dental-website-security-is-vital-to-protect-you-and-your-patients.html\" target=\"_blank\">Becker\u2019s Healthcare<\/a>, these breaches cost the U.S. health industry $6 billion a year. In many cases, hackers target smaller dental practices, based on the belief they often lack online protection and security measures.<\/p>\n<hr \/>\n<h2>Quick Tip: How to Tell if Your Site is Secure<\/h2>\n<p>Determining if your website is secure with an SSL certificate is easy. Simply pull up the\u00a0site in your favorite internet\u00a0browser. If your URL\u00a0begins with <strong>https<\/strong> (as opposed to just http), your site is secure. You might also see a lock icon before your website URL that indicates the site has an SSL certificate installed. If you see the verbiage &#8220;<strong>not secure<\/strong>,&#8221; an exclamation point, red lock or a lock with a slash or &#8220;X&#8221; on it\u00a0\u2014 you&#8217;re in trouble!<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-286 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/http-https.png\" alt=\"Http vs https dental website\" width=\"1000\" height=\"333\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/http-https.png 1000w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/http-https-300x100.png 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/http-https-768x256.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n<hr \/>\n<h2>Benefits of a Secure Website<\/h2>\n<p>Taking the necessary steps to secure your practice\u2019s website will not only help you attract and keep patients, but will also help to make you more visible to those seeking out your services. It can even provide a much needed SEO boost with Google!<\/p>\n<h3>Patient Confidence<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-266\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/dental-patient-browsing-internet-300x200.jpg\" alt=\"Dental patient browsing secure website\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/dental-patient-browsing-internet-300x200.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/dental-patient-browsing-internet.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>When patients visit your site and know their visit is secure, in instills confidence in you as a dental provider. The perception is if you are careless with your security on something like your website, then you\u2019ll be careless with their information elsewhere\u2026particularly when it comes to medical records and possible HIPAA violations. When that happens, then visitors will start looking elsewhere for their dental needs.<\/p>\n<p>If you offer oral healthcare products for purchase on your site, this is critical! That secure, padlock designation tells customers their financial information will not be comprised when purchasing on your site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-267\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/insecure-website-cnn-300x117.jpg\" alt=\"Insecure website example\" width=\"300\" height=\"117\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/insecure-website-cnn-300x117.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/insecure-website-cnn.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><em>If they see this on their screen, they are out of there&#8230; <\/em><\/p>\n<p><em>Meaning you not only lost any potential production, but you lost a\u00a0patient\u00a0and long-term recurring revenue!<\/em><\/p>\n<hr \/>\n<h3>Improved Search Rankings<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-271\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/best-seo-for-dentists-300x200.jpg\" alt=\"Searching for SEO for dentists\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/best-seo-for-dentists-300x200.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/best-seo-for-dentists.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Google has added SSL certificates as part of their search algorithm, meaning they give preference to secure sites in their search engine rankings. So, if you have a secure site, odds are you will rank higher in someone\u2019s search results for \u201cdentists near me.\u201d It could provide\u00a0the edge you need against competitors and mean the difference\u00a0between page 1 and page 2 search results.<\/p>\n<p>A SSL Certificate means that Google is able to validate your domain as being owned by your business. A simple registration process is all it takes to get your site \u201clegit\u201d in Google\u2019s eyes. Certificates can range from $100 to $1000 a year, depending on the level of security required for your practice\u2019s site. Beware of sites offering SSL Certificates for free; you get what you pay for, and you might as well offer an unsecure viewing experience if you opt for the free certificate.<\/p>\n<p>When your site is listed as secure, it gives Google the confidence it needs to know it is not serving online viewers a scam site. As an official Google partner, TNT Dental believes in the importance of adhering to Google\u2019s best practices for websites, and encouraging our clients to protect their sites goes along with that!<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-272 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2018\/01\/ssl-graphic.png\" width=\"114\" height=\"101\" \/>The best rule of thumb: if you don\u2019t see <strong>https<\/strong> as part of your URL,\u00a0 then call your website developer and figure out why!<\/p>\n<p>Better yet, if you need help in figuring out how to get your SSL certificate and making your website secure, give us a call at TNT Dental today!\u00a0We know how to get your website up-to-date and secure with Google&#8217;s best practices and recommendations. If your site is not\u00a0secure, or you are unsure \u2014 we&#8217;re always here and ready\u00a0to help.<\/p>\n<hr \/>\n<h2>About The Author<\/h2>\n<p data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\">Tim Healy is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices attract new patients, Tim has a true passion for teaching dentists the important \u201cbusiness stuff\u201d they do not teach you in dental school. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 317-4885, on his cell, (214) 680-1270, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.TNTDental.com?utm_source=SSL_blog\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-secondary\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=SSL_blog\">I want to talk with Tim!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your website have an SSL certificate installed? Google has put in place big changes that could negatively impact your site \u2013 if you don\u2019t act now. \u201cNot Secure\u201d warning messages are now being displayed by Google in search results, as well as natively in internet browsers (Chrome, Firefox, Safari, Edge, Internet Explorer, Opera, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[5,21,14,20,7],"class_list":["post-258","post","type-post","status-publish","format-standard","hentry","category-dental-website-security-updates","tag-online-dental-marketing","tag-secure-dental-website","tag-seo-for-dentists","tag-ssl-certificate","tag-tnt-dental"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your Website Secure with an SSL Certificate? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"description\" content=\"Securing your dental website with an SSL certificate helps you attract and keep patients, as well provides an SEO boost with Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/ssl-certificate-secure-dental-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Website Secure with an SSL Certificate? 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