{"id":218,"date":"2019-10-21T16:13:14","date_gmt":"2019-10-21T16:13:14","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=218"},"modified":"2020-05-04T15:50:49","modified_gmt":"2020-05-04T15:50:49","slug":"dental-patients-paid-marketing","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/dental-patients-paid-marketing\/","title":{"rendered":"Utilizing Paid Marketing to Get More Dental Patients"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"elem-left alignleft wp-image-220\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/blog-paid-marketing.jpg\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/blog-paid-marketing.jpg 800w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/blog-paid-marketing-150x150.jpg 150w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/blog-paid-marketing-300x300.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/blog-paid-marketing-768x768.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Our last post in the \u201c<a href=\"https:\/\/www.tntdental.com\/blog\/how-to-get-more-new-dental-patients\/\">Generating Patients for Your Practice<\/a>\u201d series focused on the power of the internet search (<a href=\"https:\/\/www.tntdental.com\/blog\/seo-for-dentists\/\">organic SEO<\/a>) in driving people to your website.<\/p>\n<p>In this edition, we\u2019re going to look at an aggressive method to market your dental practice. This technique is one of the more \u2018flashy\u2019 marketing tools\u2026 that\u2019s right: we\u2019re looking at <strong>getting more dental patients utilizing paid marketing<\/strong>.<\/p>\n<p>It&#8217;s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider <span class=\"st\" data-hveid=\"57\" data-ved=\"0ahUKEwixp_2BlavYAhVERyYKHfuzCNIQ4EUIOTAB\">\u2014 and more importantly\u00a0\u2014 effective and proven tracking tools must be in place to ensure you&#8217;re achieving a return on investment.<\/span><\/p>\n<p><!--more--><\/p>\n<h2>Making it Visible<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-221 size-medium\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/paid-dental-marketing-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/paid-dental-marketing-300x200.jpg 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/paid-dental-marketing.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>When you think of paid marketing, what\u2019s the first thing that comes to mind? Billboards? TV commercials? Facebook ads? Paid marketing has evolved over the past 20 years, so if you\u2019re going to consider using it, you\u2019ve got to change with the times!<\/p>\n<h2>Tips to Consider if You\u2019re Ready to Embark on a Paid Marketing Strategy<\/h2>\n<ol>\n<li>The Paid Marketing method is only financially beneficial if you have implemented all other tactics we have discussed:<\/li>\n<\/ol>\n<ul>\n<li><a href=\"https:\/\/www.tntdental.com\/blog\/custom-dental-website\/\">Building a unique website<\/a><\/li>\n<li><a href=\"https:\/\/www.tntdental.com\/blog\/dental-patient-referrals\/\">Seeking good referrals<\/a><\/li>\n<li><a href=\"https:\/\/www.tntdental.com\/blog\/leveraging-dental-insurance-to-get-more-patients\/\">Managing your insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.tntdental.com\/blog\/seo-for-dentists\/\">Focusing on organic SEO<\/a><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>If you are looking to grow more aggressively, or if you\u2019re in an extremely competitive market, like the Dallas-Fort Worth Metroplex, for instance, it is vital to consider your paid marketing options.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>You should be getting $5 in direct revenue on every $1 spent on paid marketing to recoup your investment. If your return on investment is not matching up to this ratio, you need to look at other options for your paid marketing.<\/li>\n<\/ol>\n<hr \/>\n<h2>Paid Marketing Categories<\/h2>\n<p>Paid marketing has substantially changed over the years. Flashing, bright signs on the corner aren\u2019t the only kind of paid marketing. With the changes to paid marketing we mentioned earlier, what can be considered your options now?<\/p>\n<h3>Pay-Per-Click (PPC) Ads<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-231 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/pay-per-click-dentist-ads.png\" width=\"114\" height=\"101\" \/>You know those ads you see when you\u2019re looking for something online \u2013 they are hanging out in the top part of your search results? Those are paid spots, also known as Pay-Per-Click advertisements. They come in handy if you have a specific treatment or aspect of your practice you&#8217;re trying to promote instantly without waiting for Google to index your site organically. PPC ads sky-rocket your website to the very top of the list for people in your area searching for what you have to offer!<\/p>\n<div class=\"clearfix\">\n<blockquote><p><a href=\"http:\/\/geovoices.geonetric.com\/2012\/11\/infographic-how-health-consumers-engage-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>According to <\/strong><strong>Geonetric<\/strong><\/a><strong>, 81% of people click on a sponsored link when looking for health information<\/strong><\/p><\/blockquote>\n<\/div>\n<p>Needless to say, Pay-Per-Click ads can generate serious traffic to your website.<\/p>\n<h3>Facebook Ads<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-230\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/facebook-dentist-ads.png\" alt=\"\" width=\"114\" height=\"101\" \/>Facebook has evolved over the years to incorporate ads into their platform. While you\u2019re scrolling through your timeline, you\u2019re apt to see ads for items you\u2019re interested in or things you\u2019ve recently searched for along the sides of your screen. Facebook advertising can provide you better targeting options, allowing you to identify the demographics, geographic location, etc. and direct your ads towards those particular groups.<\/p>\n<div class=\"clearfix\">\n<blockquote><p><strong>In <\/strong><a href=\"http:\/\/www.socialmediaexaminer.com\/report\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Social Media Examiner\u2019s 2017 Social Media Industry Report<\/strong><\/a><strong>, 93% of social media advertisers use Facebook.<\/strong><\/p><\/blockquote>\n<\/div>\n<p>If you\u2019re not currently using Facebook ads, you need to seriously consider it.<\/p>\n<hr \/>\n<h2>Thinking About Paid Marketing? Keep This in Mind&#8230;<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-229 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/dentist-pay-per-click-ads.jpg\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/dentist-pay-per-click-ads.jpg 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2017\/12\/dentist-pay-per-click-ads-300x200.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>If you decide to use paid marketing tactics in your marketing strategy, remember these items:<\/p>\n<ol>\n<li>Eighty percent of your patients are coming from a three to five-mile radius of your practice, so you may be wasting money if you use paid marketing outside that radius. That said, if you offer specialized services, people will travel a little farther for that expertise.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Make sure you\u2019re measuring your ROI on those systems, either via a call tracking or lead tracking system. It\u2019s the only way you can make sure you are getting the most bang for your bucks on those strategies.<\/li>\n<\/ol>\n<p>Paid marketing is an essential strategy that can work to your advantage, but only if you use it correctly. Make sure you\u2019re using our other marketing strategies and then you can add a Pay-Per-Click campaign.<\/p>\n<p>Are you interested in finding the best way to incorporate paid marketing into your overall marketing strategy? TNT is willing to share our expertise!<\/p>\n<hr \/>\n<h2>About The Author<\/h2>\n<p data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\">Tim Healy is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices attract new patients, Tim has a true passion for teaching dentists the important \u201cbusiness stuff\u201d they do not teach you in dental school. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 317-4885, on his cell, (214) 680-1270, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.TNTDental.com?utm_source=ppc_blog\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-secondary\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=ppc_blog\">I want to talk with Tim!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our last post in the \u201cGenerating Patients for Your Practice\u201d series focused on the power of the internet search (organic SEO) in driving people to your website. In this edition, we\u2019re going to look at an aggressive method to market your dental practice. This technique is one of the more \u2018flashy\u2019 marketing tools\u2026 that\u2019s right: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,13,17,9,6,10,4,5,16,15,14,7],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-getting-more-dental-patients","tag-custom-dental-websites","tag-dental-insurance","tag-dental-practice-marketing","tag-dental-seo","tag-dentist-marketing","tag-dentist-seo","tag-how-to-get-more-dental-patients","tag-online-dental-marketing","tag-pay-per-click-ads","tag-ppc-marketing-for-dentists","tag-seo-for-dentists","tag-tnt-dental"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utilizing Paid Marketing to Get More Dental Patients | Blog | Best Online Marketing 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