{"id":2090,"date":"2021-12-13T15:32:36","date_gmt":"2021-12-13T15:32:36","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=2090"},"modified":"2021-12-13T19:09:19","modified_gmt":"2021-12-13T19:09:19","slug":"do-you-know-your-attrition","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/","title":{"rendered":"Do You Know Your Dental Practice&#8217;s Patient Attrition Percentage?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2091\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-1.png\" alt=\"\" width=\"300\" height=\"200\" \/>Most would say the key to growing your practice would be getting new dental patients, but there\u2019s more to it than just that. We work with a lot of dentists across the country, and the keyword you need to focus on and understand is <strong>attrition<\/strong>. You can\u2019t be bringing in new dental patients and then leave the backdoor open for those new patients (or even your existing patients) to leave!<\/p>\n<p><!--more--><br \/>\n<\/p>\n<div class=\"clearfix\">\nThe typical attrition rate for most dental practices ranges from 10% to 40%.\u00a0 Considering an average practice has ~2,000 active patients \u2014 with a 10% attrition rate, they are set to lose ~200 patients a year (17 patients a month). Bump that up to the high end of the range at a 40% attrition rate, and you\u2019re talking about losing 800 patients a year (67 patients a month)!<\/p>\n<p>According to dental consultant Dr. Bill Blatchford, the average practice should aim for a 20% attrition rate. It\u2019s realistic to lose only 30 to 35 patients a month and is something you should plan for.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>The Economic Cost of Attrition<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2092\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-2.png\" alt=\"\" width=\"300\" height=\"200\" \/>If you can improve your dental patient attrition from 40% to 20%, that is the equivalent of gaining 33 new patients a month! When you crunch those numbers, that is worth ~$3,300! If you don\u2019t close the backdoor, you are losing approximately $40K a year just from patients not returning. Don\u2019t forget, the price to get a new patient factors into this, too \u2013 if you remember from our previous articles, if you are able to get a new patient into your practice for about $100, you\u2019re doing a great job on the marketing front. Conversely, if you\u2019re spending more, that attrition rate ends up driving up the cost of each new patient!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>Determining Your Attrition<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2093\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-3.png\" alt=\"\" width=\"300\" height=\"200\" \/>The fact is, most dental practices don\u2019t know their attrition number. If you fall into that category, check with your marketing company, or the team here at TNT Dental. We can help you determine that figure. Some companies even offer software to determine your attrition, including <a href=\"https:\/\/www.dentalintel.com\/\" target=\"_blank\" rel=\"noopener\">Dental Intel <\/a>and <a href=\"https:\/\/www.practicenumbers.com\/\" target=\"_blank\" rel=\"noopener\">Practice by Numbers<\/a>.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>Improving Your Attrition<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2055 alignright\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/10\/1-million-dollar-dental-office-8.png\" alt=\"\" width=\"300\" height=\"200\" \/>If you want to improve your practice numbers, you can always aim to get more new dental patients in OR you can focus on improving your attrition. For instance, in a 2,000 active patient practice, for healthy growth, you need to aim to get 5% more patients a year. This will take you to 2,100 patients in total. If you have average attrition, in order to grow your practice by 5%, you need to get 40 new patients a month (close to 500 patients a year)! Just remember, if you can\u2019t close that backdoor, that\u2019s nearly $40K walking out each year!<\/p>\n<p>There is a lot of money left on the table if you\u2019re only focusing on bringing in new patients. It\u2019s important to make sure you\u2019re making the effort to retain those patients you are bringing in, as well as keep your existing, long-term patients. Letting them walk out the door will cost you dearly.<\/p>\n<p><strong>The first question to ask yourself is if your marketing strategy is accounting for your attrition rate.<\/strong> If it\u2019s not, and you find yourself depleting marketing dollars and efforts with no increase in overall patient numbers&#8230; give us a call at TNT Dental! Our marketing experts can help crunch your attrition rate and get you on the path to patient retention.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>About The Author<\/h2>\n<p data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\">Tim Healy is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices attract new patients, Tim has a true passion for teaching dentists the important \u201cbusiness stuff\u201d they do not teach you in dental school. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (214) 680-1270, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.tntdental.com?utm_source=atttrition-dec-2021\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\" data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\"><a class=\"btn\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=atttrition-dec-2021\">Need Help Growing Your Practice in 2022?<br \/>\nReach Out to Tim<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most would say the key to growing your practice would be getting new dental patients, but there\u2019s more to it than just that. We work with a lot of dentists across the country, and the keyword you need to focus on and understand is attrition. You can\u2019t be bringing in new dental patients and then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[203,214],"class_list":["post-2090","post","type-post","status-publish","format-standard","hentry","category-dental-practice-growth-tips","tag-best-2022-dental-marketing","tag-dental-practice-attrition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Know Your Dental Practice&#039;s Patient Attrition Percentage? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Know Your Dental Practice&#039;s Patient Attrition Percentage? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"Most would say the key to growing your practice would be getting new dental patients, but there\u2019s more to it than just that. We work with a lot of dentists across the country, and the keyword you need to focus on and understand is attrition. You can\u2019t be bringing in new dental patients and then [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-13T15:32:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T19:09:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-1.png\" \/>\n<meta name=\"author\" content=\"tnt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tnt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/\"},\"author\":{\"name\":\"tnt_admin\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#\\\/schema\\\/person\\\/93d3fca9324fabf158bd0f0c4f0827c7\"},\"headline\":\"Do You Know Your Dental Practice&#8217;s Patient Attrition Percentage?\",\"datePublished\":\"2021-12-13T15:32:36+00:00\",\"dateModified\":\"2021-12-13T19:09:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/\"},\"wordCount\":675,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/dental-patient-attrition-1.png\",\"keywords\":[\"best 2022 dental marketing\",\"dental practice attrition\"],\"articleSection\":[\"Dental Practice Growth Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/\",\"name\":\"Do You Know Your Dental Practice's Patient Attrition Percentage? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/dental-patient-attrition-1.png\",\"datePublished\":\"2021-12-13T15:32:36+00:00\",\"dateModified\":\"2021-12-13T19:09:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#\\\/schema\\\/person\\\/93d3fca9324fabf158bd0f0c4f0827c7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/dental-patient-attrition-1.png\",\"contentUrl\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/dental-patient-attrition-1.png\",\"width\":300,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/do-you-know-your-attrition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do You Know Your Dental Practice&#8217;s Patient Attrition Percentage?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/\",\"name\":\"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/#\\\/schema\\\/person\\\/93d3fca9324fabf158bd0f0c4f0827c7\",\"name\":\"tnt_admin\",\"url\":\"https:\\\/\\\/www.tntdental.com\\\/blog\\\/author\\\/tnt_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do You Know Your Dental Practice's Patient Attrition Percentage? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/","og_locale":"en_US","og_type":"article","og_title":"Do You Know Your Dental Practice's Patient Attrition Percentage? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","og_description":"Most would say the key to growing your practice would be getting new dental patients, but there\u2019s more to it than just that. We work with a lot of dentists across the country, and the keyword you need to focus on and understand is attrition. You can\u2019t be bringing in new dental patients and then [&hellip;]","og_url":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/","og_site_name":"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","article_published_time":"2021-12-13T15:32:36+00:00","article_modified_time":"2021-12-13T19:09:19+00:00","og_image":[{"url":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-1.png","type":"","width":"","height":""}],"author":"tnt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tnt_admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#article","isPartOf":{"@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/"},"author":{"name":"tnt_admin","@id":"https:\/\/www.tntdental.com\/blog\/#\/schema\/person\/93d3fca9324fabf158bd0f0c4f0827c7"},"headline":"Do You Know Your Dental Practice&#8217;s Patient Attrition Percentage?","datePublished":"2021-12-13T15:32:36+00:00","dateModified":"2021-12-13T19:09:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/"},"wordCount":675,"commentCount":0,"image":{"@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-1.png","keywords":["best 2022 dental marketing","dental practice attrition"],"articleSection":["Dental Practice Growth Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/","url":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/","name":"Do You Know Your Dental Practice's Patient Attrition Percentage? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","isPartOf":{"@id":"https:\/\/www.tntdental.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#primaryimage"},"image":{"@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-1.png","datePublished":"2021-12-13T15:32:36+00:00","dateModified":"2021-12-13T19:09:19+00:00","author":{"@id":"https:\/\/www.tntdental.com\/blog\/#\/schema\/person\/93d3fca9324fabf158bd0f0c4f0827c7"},"breadcrumb":{"@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#primaryimage","url":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-1.png","contentUrl":"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/12\/dental-patient-attrition-1.png","width":300,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.tntdental.com\/blog\/do-you-know-your-attrition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tntdental.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Do You Know Your Dental Practice&#8217;s Patient Attrition Percentage?"}]},{"@type":"WebSite","@id":"https:\/\/www.tntdental.com\/blog\/#website","url":"https:\/\/www.tntdental.com\/blog\/","name":"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tntdental.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tntdental.com\/blog\/#\/schema\/person\/93d3fca9324fabf158bd0f0c4f0827c7","name":"tnt_admin","url":"https:\/\/www.tntdental.com\/blog\/author\/tnt_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts\/2090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/comments?post=2090"}],"version-history":[{"count":6,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts\/2090\/revisions"}],"predecessor-version":[{"id":2099,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/posts\/2090\/revisions\/2099"}],"wp:attachment":[{"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/media?parent=2090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/categories?post=2090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tntdental.com\/blog\/wp-json\/wp\/v2\/tags?post=2090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}