{"id":2066,"date":"2021-11-23T01:46:52","date_gmt":"2021-11-23T01:46:52","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=2066"},"modified":"2021-11-23T16:32:37","modified_gmt":"2021-11-23T16:32:37","slug":"how-to-get-your-dental-office-to-the-first-page-of-google","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/how-to-get-your-dental-office-to-the-first-page-of-google\/","title":{"rendered":"How to Get Your Dental Office to the First Page of Google"},"content":{"rendered":"
\n

\"\"As a dental practice today, you understand the importance of making it to the first page of Google. You want to be discovered by prospective patients, and Google is part of the gateway to making that happen. If you\u2019re working with a dental marketing company, they should be managing your SEO strategy to help drive those patients to your page. But it\u2019s important they\u2019re taking the right steps to make sure you\u2019re not only getting to the first page of Google but also getting the bank for your buck!
\n<\/p>\n<\/div>\n

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\"\"You know the most efficient and cost-effective way to get new patients is through referrals, but long term, the next best way to get patients is through Google search. Just remember, slow and steady wins the race. Think of Google as the tortoise \u2013 working to land on the front page of Google takes time, but ultimately, will help get you to get the patients you want! Traditionally, SEO has gotten a bad name because people didn\u2019t do it the right way. One thing to remember, when you\u2019re dealing with SEO, you can\u2019t expect quick results, so slow things down, get into the tortoise mindset and start setting the course for how to get on the first page of Google.<\/p>\n<\/div>\n

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How Do You Know if You\u2019re Getting Your Money\u2019s Worth?<\/h2>\n

If you\u2019re paying a company for SEO, they should be completing certain tasks for you to keep your SEO game on point.
\nCheck out these to-dos and then schedule your appointment with their team to ask how they\u2019re serving you on this journey.<\/p>\n<\/div>\n

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Geographic Strategy<\/h3>\n

\"\"Think of the geographic area you want to win, and be realistic. In reality, you\u2019ll be able to win patients who live within three to five miles of your practice. If your marketing company says they\u2019ll guarantee patients from a larger radius, it\u2019s evident they don\u2019t understand Google\u2019s algorithm.<\/p>\n<\/div>\n

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Focus on Keywords<\/h3>\n

\"\"Pick eight to 10 keywords patients should associate with your practice and focus on those to win. There are three tiers of keywords to maximize search results volume.<\/p>\n

    \n
  1. Tier 1<\/strong>: \u201cDentists\u201d or \u201cDentists Near Me\u201d appears in 60-70% of search results<\/li>\n
  2. Tier 2<\/strong>: These are some of the more specialized terms: \u201cDental implant,\u201d \u201cdentures\u201d and \u201cemergency dentistry\u201d<\/li>\n
  3. Tier 3<\/strong>: Select four to five terms important to your practice (e.g. \u201cveneers,\u201d \u201cimplant dentures,\u201d etc.). These must be customized to your practice and help get you high-value patients.<\/li>\n<\/ol>\n<\/div>\n
    \n
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    Have Measurement Tools in Place<\/h3>\n

    \"\"In order to assess your SEO efforts, it\u2019s important to make sure you have measurement tools in place to track how many patients you\u2019re gaining from the work being done. Make sure your marketing company is providing you figures on the calls and email patient requests generated from Google search.<\/p>\n<\/div>\n

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    Tracking Reporting Tools<\/h3>\n

    \"\"Do you know the eight to 10 keywords you\u2019re focusing on for your Google search results? To close the loop, you need to make sure your marketing company is tracking how those keywords are serving you through various reporting tools.<\/p>\n

    Check where those keywords are placed \u2013 are they helping you get to the first page of peoples\u2019 Google searches? And don\u2019t be afraid to check out marketing software designed to help with SEO, including BrightLocal<\/a> and Places Scout<\/a>.<\/p>\n<\/div>\n

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    Create Original Custom Content<\/h3>\n

    \"\"Make sure your marketing company is generating one piece of original custom content written just for you<\/strong>. You shouldn\u2019t be able to see this content on any other practice site! Just remember, content is a huge driver of Google\u2019s algorithm, so at the very least, you need one unique piece of content a month, but if you wanted to step on the gas and be a little aggressive, challenge your marketing company to create two to three pieces a month for you.<\/p>\n<\/div>\n

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    Google Reviews<\/h3>\n

    \"\"Another key tactic to scoring high in Google\u2019s search results is getting reviews. Make sure your marketing team is doing what they can to get at least one review a week on Google for you from your clientele.<\/p>\n<\/div>\n

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    Maintain Directory Listings & Citations<\/h3>\n

    \"\"If you want to top the Google search listings, it\u2019s critical your contact information is up-to-date! Task your marketing company with making sure your online directory listings are reflecting all your updated information. If patients are searching for you on Healthgrades, Bing, or other platforms, they need to contact you are your current office number, not the one you had three years ago. Select 30 to 35 directories that matter and make sure patients can easily find you in those directories!<\/p>\n<\/div>\n

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    Spam Control Program<\/h3>\n

    \"\"Believe it or not, the internet is full of untrustworthy people (shocking, I\u2019m sure)<\/em>. There are individuals working with programs trying to cheat their way ahead of you in the Google search listings, and you want to make sure your marketing team is looking out for those people!<\/p>\n<\/div>\n

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    Social Media<\/h3>\n

    \"\"Get a plan in place with your marketing company for help with your social media presence. Google measures your internet presence, so you need to make sure you\u2019re not just present, but active on social media. When you do that, you increase your SEO results and drive in more patients!<\/p>\n<\/div>\n

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    SSL Certification<\/h3>\n

    \"\"It\u2019s important to instill confidence in your patients that your content is secure. Make sure your marketing company has registered and approved your domain name as a secure site.<\/em> <\/strong>The last thing you want is for someone to find your site in Google and then their browser warns them your site is not secure. If you\u2019re not secure with your website, what makes them think you\u2019re secure with their personal information?<\/p>\n<\/div>\n

    \n
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    Behind the Scenes Coding<\/h3>\n

    \"\"Don\u2019t forget about all the workings behind the scenes, to make sure Google recognizes your site! Your marketing company should be taking care of title tasks and meta descriptions, aka the \u201croad signs for websites.\u201d Some of this is even hard to understand for SEO, but it\u2019s a component of success.<\/p>\n<\/div>\n

    \n
    \"\"As you can see, there are many pieces to measure SEO success. If you\u2019re paying a marketing firm to help you excel at SEO and land on the first page of Google, you want to make sure you\u2019re getting what you deserve. If your marketing team isn\u2019t measuring up and addressing these tasks we\u2019ve outlined here, give us a call at TNT Dental; our SEO experts will address each of these tasks, and get you to patients\u2019 top page of the Google search results!<\/div>\n
    \n
    \n

    About The Author<\/h2>\n

    Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (972) 989-9137, or via email at tim@tntdental.com<\/a>. Of course, you can always visit www.TNTDental.com<\/a> to learn more.<\/p>\n

    Need Help Growing Your Practice in 2022?
    \nReach Out to Tim<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    As a dental practice today, you understand the importance of making it to the first page of Google. You want to be discovered by prospective patients, and Google is part of the gateway to making that happen. If you\u2019re working with a dental marketing company, they should be managing your SEO strategy to help drive […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[146,212,213,7],"class_list":["post-2066","post","type-post","status-publish","format-standard","hentry","category-seo-for-dentists","tag-best-dental-marketing","tag-best-seo-for-dentists","tag-how-to-get-your-dental-practice-to-page-1-google","tag-tnt-dental"],"yoast_head":"\nHow to Get Your Dental Office to the First Page of Google | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/how-to-get-your-dental-office-to-the-first-page-of-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Your Dental Office to the First Page of Google | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"As a dental practice today, you understand the importance of making it to the first page of Google. 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