{"id":1948,"date":"2021-09-01T21:29:40","date_gmt":"2021-09-01T21:29:40","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=1948"},"modified":"2021-09-08T22:02:49","modified_gmt":"2021-09-08T22:02:49","slug":"your-2022-dental-practice-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/your-2022-dental-practice-marketing-plan\/","title":{"rendered":"Building Your Dental Practice&#8217;s 2022 Marketing Plan:<br> How to Set Goals"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1949\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-plan-2022.jpg\" alt=\"Best Dental Marketing Plan for 2022\" width=\"300\" height=\"200\" \/>As we head into the back-end of 2021 and continue moving toward some form of normalcy, it\u2019s time to start planning your 2022 marketing strategy. At TNT Dental, we help our clients think about practice growth objectives and steps they can take to get from their goals to accomplishments and successes. Developing a comprehensive marketing plan for your dental practice is one of the steps to achieving those goals&#8230; but, laying the groundwork for that marketing strategy starts now.<\/p>\n<p>This is the first article in a <strong>four-part series<\/strong> about how to build your dental practice&#8217;s marketing plan successfully for next year.<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<div class=\"clearfix\">\n<h2 style=\"text-align: center;\"><em><small>Creating Your Dental Practice&#8217;s 2022 Marketing Plan<\/small><\/em><br \/>\nSetting Goals<\/h2>\n<p dir=\"ltr\" style=\"text-align: center;\">The first step in the process of planning your dental practice&#8217;s 2022 marketing strategy is setting your goals. How can you build a marketing plan if you don\u2019t know the expectations you have for yourself and the objectives you hope to achieve? When you embark on your goal-setting venture, it\u2019s important to consider several factors&#8230;<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3 dir=\"ltr\">How Many <span style=\"text-decoration: underline;\">Active Dental Patients<\/span> Do You Want at the <span style=\"text-decoration: underline;\">End of 2022<\/span>?<\/h3>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1950 alignright\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Think about the number of dental patients you currently have and how many active patients (<strong><em>remember: how many patients who\u2019ve been in your office in the past 14 months<\/em><\/strong>) you want by the end of 2022.<\/p>\n<p dir=\"ltr\">So, for instance, if you have a practice with 1,500 patients and hope to expand at a healthy pace to +10% growth, you\u2019re looking to end 2022 with 1,650 patients.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3 dir=\"ltr\">Look at Your Dental Patient Attrition Rate<\/h3>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1951\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-2.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-2.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-2-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Next up is looking at the attrition rate of your dental patients to determine how many you\u2019re losing. Attrition is defined as someone who hasn\u2019t been back to your practice in 18 months \u2014 whether that\u2019s because of transfer, death, or any number of reasons.<\/p>\n<p dir=\"ltr\">If you remember from some of our previous articles, we\u2019ve referred to this as how you need to \u201cclose the backdoor.\u201d Your practice&#8217;s dental patient attrition rate is the one piece of the marketing plans most tend to avoid, but it\u2019s critical to determine this number so you can figure out how to curb the loss.<\/p>\n<p dir=\"ltr\">Attrition rates can vary based on the practice&#8217;s success. The worst dental practices have a whopping 50% attrition rate \u2014 in comparison with the very best dental practices, which operate at a 10% attrition rate. The typical practice comes in at a 20% attrition rate.<\/p>\n<p dir=\"ltr\">In our 1,500-patient practice example, think of your attrition rate in the average category. With a 20% attrition rate, that means you\u2019re losing 300 patients a year.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3 dir=\"ltr\">How Many <span style=\"text-decoration: underline;\">New Patients<\/span> Do You Want at the <span style=\"text-decoration: underline;\">End of 2022<\/span>?<\/h3>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1953 alignright\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-4.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-4.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-4-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>It\u2019s one thing to think about your number of active patients, and how on the opposite end of the spectrum is the number of patients you\u2019re losing. Ask yourself, though: how many new patients do you want to bring into your practice? It costs more to bring in a new patient than to keep a current one, so you want to make sure to know this number!<\/p>\n<p dir=\"ltr\">Again revisiting our 1,500-patient practice example, if you want to reach an active patient number of 1,650 by the end of 2022 (adding 150 more patients), you\u2019re growing at the reasonable rate of 10%. Factor in a 20% attrition rate (which equals 300 patients in this scenario), and you can see that you actually need 450 new patients to meet your goals. At 450 new patients a year \u2014 that breaks down to 37 patients a month.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3 dir=\"ltr\">How Many <span style=\"text-decoration: underline;\">Net New Patients\u2122<\/span> Do You Want at the <span style=\"text-decoration: underline;\">End of 2022<\/span>?<\/h3>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1952\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-3.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-3.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-3-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Think about your active patient base number. If you want to grow, you need to be monitoring this number (<em><strong>AKA, Net New Patients\u2122<\/strong><\/em>) each month. The next question to ask yourself \u2014 is your dental practice growing? Just like attrition, your practice growth rate will range according to the practice&#8217;s dynamics. While the average practice sees 1-2% growth year-over-year, a healthy practice can grow at the rate of 5-10%!<\/p>\n<p dir=\"ltr\">If you have your active patient number, your attrition figure, and your new patient goal, you can determine your Net New Patients\u2122. Taking our 1,500-patient practice example&#8230; if you need 37 new patients a month, but you\u2019re losing 25 to attrition (remember, that\u2019s your 300 patients lost a year, broken out into a per month basis), you need to set your goal for 12 Net New Patients\u2122 a month. It\u2019s critical you track this number each month, and if you can hit that mark, then congratulations \u2014 you\u2019ll hit your goal!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3 dir=\"ltr\">Determine Other Dental Products &amp; Services You Can Offer<\/h3>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1954 alignright\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-5.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-5.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/09\/best-dental-marketing-2022-5-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Consider any other dental products and services you want to emphasize in your practice&#8217;s 2022 marketing. This will help you to attract new patients and close that back door. These can range from services such as teeth whitening, frenectomies, orthodontics, and sleep apnea&#8230; just to name a few.<\/p>\n<p dir=\"ltr\">Just remember, it\u2019s never too early to start thinking about the future \u2014 and as you begin planning for the next year \u2014 start laying that foundation for your 2022 dental practice marketing efforts. A lot of money can sink or swim in marketing, and you want to make sure your plan is working for you. By beginning to think about this now, you can account for any items you need to purchase or training you need to take to achieve your goals.<\/p>\n<p dir=\"ltr\"><strong> The next article in our series<\/strong> will cover setting a plan to manage attrition, followed later by how to hit your new patient goal.<\/p>\n<p dir=\"ltr\">If you need help setting your goals and building your marketing strategy for the next year, contact the team at TNT Dental! We can help you figure out your wants, needs, and put a plan into action.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>About The Author<\/h2>\n<p>Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (972) 989-9137, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.tntdental.com\/?utm_source=2021-building-budget\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\" data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\"><a class=\"btn\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=building-2022-budget-1\">Need Help Growing Your Practice in 2022?<br \/>\n<span style=\"font-size: x-large;\">Reach Out to Tim<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As we head into the back-end of 2021 and continue moving toward some form of normalcy, it\u2019s time to start planning your 2022 marketing strategy. At TNT Dental, we help our clients think about practice growth objectives and steps they can take to get from their goals to accomplishments and successes. Developing a comprehensive marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199],"tags":[67,200,7],"class_list":["post-1948","post","type-post","status-publish","format-standard","hentry","category-your-2022-dental-marketing-plan","tag-best-dental-marketing-company","tag-best-dental-marketing-ideas-for-2022","tag-tnt-dental"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Your Dental Practice&#039;s 2022 Marketing Plan: How to Set Goals | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/your-2022-dental-practice-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Your Dental Practice&#039;s 2022 Marketing Plan: How to Set Goals | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"As we head into the back-end of 2021 and continue moving toward some form of normalcy, it\u2019s time to start planning your 2022 marketing strategy. 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