{"id":1892,"date":"2021-06-07T13:58:03","date_gmt":"2021-06-07T13:58:03","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=1892"},"modified":"2021-06-07T14:39:27","modified_gmt":"2021-06-07T14:39:27","slug":"social-media-dentists-contests-influencers-fundraisers","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/social-media-dentists-contests-influencers-fundraisers\/","title":{"rendered":"Keys to Effective Social Media for Dentists:
Local Business Contests, Influencers, & Fundraisers"},"content":{"rendered":"
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\"\"In the last couple of articles in our \u201cKeys to Effective Social Media for Dentists<\/strong>,\u201d series, we\u2019ve looked at the fundamentals of successful social media tips and the types of tasks you need to do on a regular basis.<\/p>\n

Now it\u2019s time to look at the other keys to success \u2013 tasks tied to special events or particular projects.<\/p>\n

Infusing your social media marketing strategy with these tactics will help your social media presence shine, leading to what you\u2019re really looking for \u2013 more new patients coming through your door!<\/p>\n<\/div>\n

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Local Business Contests<\/h2>\n

\"\"You know these contests; they tout the \u201cbest of\u201d businesses across a variety of categories. Residents vote on their favorites via local papers and their websites, and winners proudly display their framed certificates in plain sight within their establishments.<\/p>\n

How to Make Local Business Contests Work for You<\/h3>\n

Find businesses in the community you want to nominate for these \u201cbest of\u201d contests. Go meet the owners (another way to connect with the community!)<\/em> and tell them you want to nominate them.<\/p>\n<\/div>\n

For instance, pick the five best burger places in town and go to them. Tell the owners\/managers you\u2019re having a contest and want to promote them as a finalist. Have people come back to your page to vote with the chance to win a $50 gift card when voting for their favorite restaurant. The restaurant, hoping to win the \u201cbest of\u201d award, will promote your page, which puts you in front of their audience, and hopefully, leads to more new patients! This not only engages the community but also sets up solid networking opportunities for you.<\/div>\n
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Social Media Influencers<\/h2>\n

\"\"If you\u2019re involved with social media, particularly Instagram, you\u2019ve most likely heard of influencers… you know, the people who are all over your feed, promoting the latest products and vlogging. These people get a lot of visibility online, so why not use them to help spread the word about your business?!<\/p>\n<\/div>\n

The good news is you don\u2019t have to track down the top Instagram influencer to accomplish this; you have tools at your disposal to find the right influencer for your practice! All it takes is visiting good influencer marketing sites, such as Izea<\/strong><\/a>, Influence.co<\/strong><\/a> or Ninjaoutreach.com<\/strong><\/a>, to find influencers in your local community. See who represents what you\u2019re looking for and will attract the kind of patient you\u2019re looking to bring into your practice.<\/div>\n
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What Should I Look for in Networking with Influencers?<\/h3>\n

When you\u2019re assessing the different influencers out there, be sure to pick people with these traits:<\/p>\n