{"id":1846,"date":"2021-04-05T19:26:17","date_gmt":"2021-04-05T19:26:17","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=1846"},"modified":"2021-04-06T16:51:55","modified_gmt":"2021-04-06T16:51:55","slug":"hygiene-multiplier-effect-new-dental-patient-marketing","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/hygiene-multiplier-effect-new-dental-patient-marketing\/","title":{"rendered":"The Hygiene Multiplier Effect:<br>How to Grow Your Dental Practice"},"content":{"rendered":"<div class=\"clearfix\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1863 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/how-to-increase-dental-hygiene-2.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>By now, you know about the four phases of practice growth, but one method to growing your practice may be something you\u2019ve not considered\u2026but is right under your nose (<em>literally<\/em>).<\/p>\n<p>A solid hygiene program accounts for about 30% of revenue in most practices!<\/p>\n<p>It\u2019s a part of your daily routine, so let\u2019s look at how this can be a revenue generator for your practice.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<hr \/>\n<div class=\"clearfix\">\n<h2 style=\"text-align: center;\">What Focusing on Dental Hygiene Production Can Do For You<\/h2>\n<p style=\"text-align: center;\">Hygiene plays an important role in&#8230;<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Building Confidence with the Practice<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1848 alignleft\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/confidence-icon.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/confidence-icon.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/confidence-icon-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Your patients spend more time with your hygienists than they do with you. After the front-office staff, the hygiene team is the clinical first impression for patients; it\u2019s here that patients get a glimpse of your practice!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>It\u2019s a Relationship-Builder<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1849 alignleft\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/relationship-builder-icon.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/relationship-builder-icon.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/relationship-builder-icon-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>When your patients are in the chair with their hygienist, they\u2019re usually not just talking shop; your hygienists are cultivating a relationship with their patients. This creates a sense of familiarity and comfort between your patients and practice, which can translate to active patients and better yet, good referrals!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Introduces Dental Patients to Treatment<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1850 alignleft\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/dental-treatment-marketing-icon.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/dental-treatment-marketing-icon.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/dental-treatment-marketing-icon-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Through that relationship building, your hygienists also develop trust with your patients. If your patient needs treatment AND trusts your hygienist, you inherently have that buy-in when your hygienist recommends that treatment.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>Follow the Numbers&#8230;<\/h2>\n<p>If you\u2019re looking at opportunities to grow your hygiene department, it\u2019s time to start looking at the numbers. First, assess how many patients are in active hygiene programs, and then consider the ways to grow your hygiene department:<\/p>\n<ul>\n<li>Get more people in active hygiene programs<\/li>\n<li>Generate an increase in treatment dollars per appointment<\/li>\n<\/ul>\n<p>Both of these tactics improve the standard of care for your practice, which leads to revenue generation.<\/p>\n<div class=\"clearfix\">\n<p>Consider this \u2013 per <em>Dental Intel<\/em>, here\u2019s how a hygiene multiplier effect works:<\/p>\n<blockquote><p><strong>In a practice with 2,000 active patients, if 70% of your patients are in a hygiene program, that equals 1,400 patients. Those 1,400 patients amount to 2,800 hygiene appointments a year. At an estimated $152 spent per hygiene appointment, your practice earns approximately $425K from hygiene.<\/strong><\/p><\/blockquote>\n<p>But, there is a $300K revenue opportunity waiting for you IF you enhance your hygiene department!<\/p>\n<p>If you can get 85% of your patients enrolled in an active hygiene program, that amounts to 1,700 patients in a 2,000 patient practice. If you can generate $209 in production per appointment, that amounts to $710K in revenue from hygiene <strong>alone<\/strong>!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2 style=\"text-align: center;\">How Does that Happen?<\/h2>\n<p style=\"text-align: center;\">You might be wondering how you can up that revenue generation by $300K \u2013 unless the tooth fairy works in business settings, it doesn\u2019t just magically happen.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Increase the Number of Appointments<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1853 alignleft\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/increase-new-dental-patient-appointments.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>At the end of the day, you need more patients to come back, and one of the ways to make sure you strike while the iron is hot is to schedule patients\u2019 appointments while they\u2019re still in the chair. At the end of their hygiene appointment, have your hygienists go ahead and get them on the books for their next biannual cleaning. It\u2019s one less stop for patients as they head out the door!<\/p>\n<p>If you can\u2019t schedule from the chair, it\u2019s important to remember our recommendations for a separate follow-up system to capture those patients and get them scheduled. First, try to reach out and get them scheduled for that next appointment within 30 days of their last visit, but if that doesn\u2019t work, try to reach them by five months out \u2013 you want to get them back in within that six-month window.<\/p>\n<p>Finally, communicate with your patients via email or text. This is an opportunity to share helpful information with your patients. If you do that and they know they are getting valuable information from you, it might just be the reminder they need to pick up the phone when you call or initiate that conversation to get their next cleaning scheduled with you!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>How to Get Increased Numbers<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1854 alignright\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/dental-sealants-fluoride-oral-cancer-new-patients.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>Gather your team and start building a prevention campaign <span class=\"aCOpRe\"><span class=\"f\">\u2014<\/span><\/span> this enables you to contribute to defining the standard of care for your practice.<\/p>\n<p>As part of that effort, ask your hygienists to start encouraging these kinds of treatments to your patients:<\/p>\n<ul>\n<li><strong>Fluoride<\/strong><\/li>\n<li><strong>Dental Sealants<\/strong><\/li>\n<li><strong>Oral cancer screening<\/strong><\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<h4>Using Technology for Oral Cancer Screenings<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1855\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/oral-cancer-screening-new-dental-patients.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/oral-cancer-screening-new-dental-patients.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/oral-cancer-screening-new-dental-patients-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>About 20% of Dental PPOs will pay the premiums if you\u2019re using oral cancer testing with certain equipment in your practice. Some insurance companies may even reimburse you at a high level for using certain equipment for the testing \u2013 <em>so check your insurance policy!<\/em><\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h4>Increasing Frequency of X-Rays<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1856\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/x-rays-new-dental-patients.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/x-rays-new-dental-patients.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/x-rays-new-dental-patients-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>By x-raying patients\u2019 mouths at every other appointment, you can get an extra $80 from those two appointments. Just don\u2019t let it lapse \u2013 if you drop that to every three visits, that goes from $40 revenue per appointment down to $26 in revenue for that same appointment. That\u2019s money down the drain!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h4>Leveraging Hygienists for Teeth Whitening<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1857\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/teeth-whitening-hygienist-new-dental-patients.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/teeth-whitening-hygienist-new-dental-patients.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/teeth-whitening-hygienist-new-dental-patients-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Just make sure your hygienist has a separate chair\/room to do their work, so it\u2019s not taking up a dentist chair.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h4>Performing Active Periodontal Checks<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1858\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/perio-check-new-dental-patients.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/perio-check-new-dental-patients.png 200w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/04\/perio-check-new-dental-patients-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Have your hygienists do regular periodontal checks. According to <em>Dental Intel<\/em>, most practices have 14% of their patients enrolled in an active perio program (seeing them every three to four months), BUT the best practices maintain 31% of their patients in that same program. It pays to put perio top of mind for your patients!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">So, if you\u2019re ready to establish some goals for growing your practice, look no further than your hygiene department. There\u2019s so much opportunity and growth right there. You already have patients coming in each day to take part \u2013 now\u2019s your time to take it to the next level! Don\u2019t forget, there\u2019s an extra $300K in revenue up for grabs by capitalizing on the hygiene multiplier, so give us a call at TNT Dental today and let us help you achieve those goals!<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2>About The Author<\/h2>\n<p>Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (972) 989-9137, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.tntdental.com\/?utm_source=hygienemultiplier\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\" data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\"><a class=\"btn\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=hygienemultiplier\">Need Help Growing Your Practice in 2021?<br \/>\n<span style=\"font-size: x-large;\">Reach Out to Tim<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By now, you know about the four phases of practice growth, but one method to growing your practice may be something you\u2019ve not considered\u2026but is right under your nose (literally). A solid hygiene program accounts for about 30% of revenue in most practices! It\u2019s a part of your daily routine, so let\u2019s look at how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,190],"tags":[187,143,192,193],"class_list":["post-1846","post","type-post","status-publish","format-standard","hentry","category-getting-more-dental-patients","category-marketing-dental-practices","tag-2020-dental-website-research","tag-best-dental-marketing-companies","tag-dental-hygiene-marketing","tag-internal-dental-practice-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hygiene Multiplier Effect:How to Grow Your Dental Practice | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/hygiene-multiplier-effect-new-dental-patient-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hygiene Multiplier Effect:How to Grow Your Dental Practice | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"By now, you know about the four phases of practice growth, but one method to growing your practice may be something you\u2019ve not considered\u2026but is right under your nose (literally). 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