{"id":1836,"date":"2021-03-22T18:18:51","date_gmt":"2021-03-22T18:18:51","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=1836"},"modified":"2021-03-22T18:20:44","modified_gmt":"2021-03-22T18:20:44","slug":"how-to-double-new-dental-patients-with-less-marketing","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/how-to-double-new-dental-patients-with-less-marketing\/","title":{"rendered":"How to Double New Dental Patients and Cut Your Marketing Budget"},"content":{"rendered":"
\n

\"\"By now, you\u2019ve learned there\u2019s more to growing your practice than just following leads to get new patients. If you remember from our \u201cHow to Grow Your Practice: The Four Phases of Practice Growth<\/em><\/a>\u201d blog article, there are multiple ways to get to Net New Patients\u2122<\/strong>: lead generation, conversion, treatment acceptance, and relationship building. While most practices focus on lead generation, the single most important phase is conversion<\/strong>. It may not be the most exciting, but if you can master converting patients, you can pave the way to doubling the number of new patients in your practice and simultaneously cut your marketing budget!<\/p>\n<\/div>\n

<\/p>\n

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The Facts of Conversion<\/h2>\n

\"HowJust think, the average practice has about a 24% conversion rate (for every four leads, they get one patient). But, the best practices nearly triple that amount, converting three out of four leads for a 78% conversion rate!<\/p>\n

When you put that into real-time numbers, here\u2019s another way at looking at the average practice \u2013 for every 100 leads, they get 25 new patients a month. But, say you\u2019re interested in elevating your game and going from an average practice to a \u201cbest\u201d practice. You have a couple of considerations to boost your number of new patients.<\/p>\n

You can go with Door 1 and aim to get 140+ leads. With the help of your dental marketing firm, you should be able to attain that\u2026right?<\/p>\n

Behind Door 2 is a choice to convert 10% better. So, if you increase your conversion to 35% (which is about half of what the best practices convert), you can up your overall conversion rate AND you don\u2019t have to spend any more on your marketing budget!<\/p>\n

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How Do You Do That?<\/h2>\n

To improve your conversion rate, you have to be ready to improving some processes within your practice to make this happen.<\/p>\n

\n<\/div>\n
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Phone Leads<\/h3>\n

\"HowThis is the most important job in your practice. First, identify your best people person on your staff. Get them on the phone and have them make that their highest priority \u2013 they\u2019re now your Phone Champion<\/strong>. Need tips on great phone skills? Be sure to check out our webinar on\u00a0 “Give Your Staff World-Class Phone Skills<\/a>” for tips. They\u2019ll need about 15 minutes per call and an interruption-free space to complete these calls.<\/p>\n

In a typical practice, with 100 leads a month, you can have 80 phone calls a month. This averages four patients a day, so when you crunch the numbers, you just need your Phone Champion to focus on this effort for one hour a day<\/em>, to help you convert those patients!<\/p>\n

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Proactive Management<\/h3>\n

\"HowTo help your Phone Champion be the best they can be, you\u2019ll need to manage\/monitor the calls after the fact. Look for development opportunities you can bring to their attention; if someone doesn\u2019t know they are doing something incorrectly, how can they ever correct it?<\/p>\n

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Rapid Response<\/h3>\n

\"HowMake it a rule of thumb to respond to forms submitted to your site within five minutes<\/strong>. Studies show the conversion rate was six times higher when patients received a quick response!<\/p>\n

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Alternate Lead Sources<\/h3>\n

\"UsingStart thinking of other ways you can convert patients. One way is through chat<\/strong>. Chat functionality on a site makes your practice more accessible for website visitors, aka potential patients. The average website has 200 visitors a month. Having a chat function gets you between six to 12 additional leads, which translates to three additional new<\/strong> patients a month!<\/p>\n

\n<\/div>\n
\n

So, considering the different methods to make conversion happen, let\u2019s go back to the better version of \u201cLet\u2019s Make a Deal\u201d and revisit Door #1 and Door #2. Instead of choosing Door #1 and focusing on both more leads and marketing spend, what if we looked at Door #2 and decided to focus on conversion? If you can increase your conversion rate to just 50%, all you would need is to get 70 leads\u2026and you can cut your marketing budget by 30%!<\/p>\n

Conversion may not be the prettiest phase of practice growth, but if you can master it, it can be very lucrative for your practice. If you\u2019re ready to take the first step and start looking at how you can improve your conversion rate while decreasing your marketing budget, contact the team at TNT Dental and our experts can help you double your new patients today!<\/p>\n<\/div>\n

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About The Author<\/h2>\n

Tim Healy is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices attract new patients, Tim has a true passion for teaching dentists the important \u201cbusiness stuff\u201d they do not teach you in dental school. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (214) 680-1270, or via email at tim@tntdental.com<\/a>. Of course, you can always visit www.TNTDental.com<\/a> to learn more.<\/p>\n

Need Help Growing Your Practice in 2021?
\nReach Out to Tim<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By now, you\u2019ve learned there\u2019s more to growing your practice than just following leads to get new patients. If you remember from our \u201cHow to Grow Your Practice: The Four Phases of Practice Growth\u201d blog article, there are multiple ways to get to Net New Patients\u2122: lead generation, conversion, treatment acceptance, and relationship building. While […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,101],"tags":[143,4,191],"class_list":["post-1836","post","type-post","status-publish","format-standard","hentry","category-dental-practice-growth-tips","category-online-marketing-for-dentists","tag-best-dental-marketing-companies","tag-how-to-get-more-dental-patients","tag-most-effective-dental-marketing"],"yoast_head":"\nHow to Double New Dental Patients and Cut Your Marketing Budget | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/how-to-double-new-dental-patients-with-less-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Double New Dental Patients and Cut Your Marketing Budget | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"By now, you\u2019ve learned there\u2019s more to growing your practice than just following leads to get new patients. If you remember from our \u201cHow to Grow Your Practice: The Four Phases of Practice Growth\u201d blog article, there are multiple ways to get to Net New Patients\u2122: lead generation, conversion, treatment acceptance, and relationship building. 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