{"id":1660,"date":"2021-01-05T23:40:20","date_gmt":"2021-01-05T23:40:20","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=1660"},"modified":"2021-02-04T04:24:47","modified_gmt":"2021-02-04T04:24:47","slug":"michel-dental-case-study","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/michel-dental-case-study\/","title":{"rendered":"Dental Marketing Case Study:<br> Henry Ford Visits Michel Dental"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"clearfix\" style=\"color: #7d7d7d;\">\n<p class=\"alignleft\"><a class=\"michael-toggle btn\" style=\"padding: 40px 40px; font-size: 18px;\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<i class=\"icon-doc\" style=\"font-size: 72px;\"><\/i><br \/>\n<em>Get Instant Access<\/em><br \/>\nDownload the Case Study<br \/>\n<\/a><\/p>\n<p>Established, successful practices present unique marketing challenges. In many cases, the forces of inertia keep them doing what they have always been doing. After all, it is what got them to this level of success in the first place.<\/p>\n<p>However, change is often needed. In fact, this is where a visit from Henry Ford (or at least his spirit) might be just the ticket to help these practices get to the next level.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"clearfix\" style=\"color: #7d7d7d;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1690 \" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-photo-898x1024.png\" alt=\"\" width=\"385\" height=\"439\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-photo-898x1024.png 898w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-photo-263x300.png 263w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-photo-768x876.png 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-photo.png 1051w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/p>\n<p>This is just the type of situation TNT Dental faced when Dr. Michael Michel challenged us to come up with a marketing plan for his very successful, two-location practice in Kansas.Dr. Michel had a sense things were not working as well as they should along with some very specific objectives.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1689\" style=\"box-shadow: inherit;\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-table-300x218.png\" alt=\"\" width=\"343\" height=\"249\" srcset=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-table-300x218.png 300w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-table-1024x745.png 1024w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-table-768x559.png 768w, https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-table.png 1060w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/p>\n<p>At a big picture level, Michel Dental spent less money on marketing in 2019 and generated <strong><span style=\"font-size: x-large;\">$600,000<\/span> <\/strong>in practice growth <strong><span style=\"font-size: large;\">(+24%)<\/span><\/strong> while attracting <strong><span style=\"font-size: x-large;\">169<\/span><\/strong> more, new patients <strong><span style=\"font-size: large;\">(+20%)<\/span><\/strong>.<\/p>\n<\/div>\n<hr style=\"background-color: #807a71;\" \/>\n<div class=\"clearfix\">\n<h2 style=\"text-align: center;\">Want to learn more?<\/h2>\n<h2 style=\"text-align: center;\"><a href=\"#top\">Download the full case study above!<\/a><\/h2>\n<p>&nbsp;<\/p>\n<hr style=\"background-color: #807a71;\" \/>\n<div class=\"clearfix\">\n<h2>About The Author<\/h2>\n<p data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\">Tim Healy is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices attract new patients, Tim has a true passion for teaching dentists the important \u201cbusiness stuff\u201d they do not teach you in dental school. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (214) 680-1270, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.TNTDental.com?utm_source=michelcasestudyblog\">www.TNTDental.com<\/a> to learn more.<\/p>\n<p style=\"text-align: center;\" data-ctm-watch-id=\"7\" data-ctm-tracked=\"1\"><a class=\"btn\" href=\"https:\/\/www.tntdental.com\/contact-a-tim.html?utm_source=michelcasestudyblog\">Need Help Growing Your Practice in 2021?<br \/>\n<span style=\"font-size: x-large;\">Reach Out to Tim<\/span><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Get Instant Access Download the Case Study Established, successful practices present unique marketing challenges. In many cases, the forces of inertia keep them doing what they have always been doing. After all, it is what got them to this level of success in the first place. However, change is often needed. In fact, this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1660","post","type-post","status-publish","format-standard","hentry","category-tnt-dental-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dental Marketing Case Study: Henry Ford Visits Michel Dental | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/michel-dental-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dental Marketing Case Study: Henry Ford Visits Michel Dental | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Get Instant Access Download the Case Study Established, successful practices present unique marketing challenges. 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In fact, this [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tntdental.com\/blog\/michel-dental-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T23:40:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T04:24:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2021\/01\/michel-photo-898x1024.png\" \/>\n<meta name=\"author\" content=\"tnt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tnt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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