{"id":1294,"date":"2020-01-23T22:28:24","date_gmt":"2020-01-23T22:28:24","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=1294"},"modified":"2020-01-24T16:33:03","modified_gmt":"2020-01-24T16:33:03","slug":"dentists-use-facebook-50-years-ago","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/dentists-use-facebook-50-years-ago\/","title":{"rendered":"Did Dentists Use Facebook 50 Years Ago?"},"content":{"rendered":"<div class=\"elem-left\"><video controls=\"controls\" width=\"560\" height=\"355\" poster=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2020\/01\/facebook-50-years-thumb.png\"><source  src=\"https:\/\/d3npuic909260z.cloudfront.net\/001\/843\/844\/dgCg.mp4\" type=\"video\/mp4\" \/><\/video><\/p>\n<div style=\"text-align: center; background-color: rgba(1,1,1,0.05); color: #7d7d7d; padding: 5px; margin-top: -27px;\"><strong>\u201cThe Best Part\u201d<\/strong><br \/>\n<em>Courtesy of Facebook<\/em><\/div>\n<\/div>\n<p>Since Facebook launched in 2004, dentists of generations past certainly didn\u2019t use the social media giant back in 1969, but a lot of what made dentistry successful 50 years ago translates to your capabilities within Facebook today.<\/p>\n<p>A lot of dentists use Facebook and funnel marketing techniques, thinking the leads will turn into eyeballs on their site&#8230; only to realize the conversion rate on those Facebook ads amounts to about zero. So, instead of continuing down the Facebook marketing hole, it\u2019s time to think about Facebook\u2019s most valuable purpose and start putting your time on the social media giant&#8217;s platform to good use for your practice.<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<div class=\"clearfix\">\n<h2>Going Back to the Basics<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1317\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2020\/01\/community-marketing-social-media-dentists-300x200.jpg\" alt=\"Community marketing for dentists on social media and facebook\" width=\"300\" height=\"200\" \/>Think about how dentists marketed themselves 50 years ago. With no social media, daily use of computers or cell phones to rely on, how did they do it\u2026and remain successful? We would consider it \u201cgoing back to the basics\u201d \u2013 dentists were upstanding members of their communities who volunteered and networked with others to attract business.<\/p>\n<p>Now, flash forward to 2020 and think about Facebook and its basic function. It\u2019s the ideal platform to market to your community. Best of all, you can be much more visible about your marketing efforts within the site, allowing you to build your own \u201ccommunity\u201d in the process.<\/p>\n<p>Facebook even began <a href=\"https:\/\/www.ispot.tv\/ad\/dgCg\/facebook-the-best-part-song-by-penny-and-the-quarters\" target=\"_blank\" rel=\"noopener noreferrer\">marketing the value <\/a>of its Groups and how that builds communities for individuals; why wouldn\u2019t that work for your practice?<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2 style=\"text-align: center;\">Facebook Best Practices<\/h2>\n<p style=\"text-align: center;\">So, if you\u2019re going to use Facebook for your practice, there are some best practices to remember to make the most of the experience.<\/p>\n<\/div>\n<div class=\"clearfix\">\n<h3>Get Reviews on Your Facebook Page<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1312 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2020\/01\/facebook-reviews-dentists-1.png\" alt=\"How to get facebook reviews for dentists\" width=\"114\" height=\"101\" \/>You have patients; so, you should have people already in place who are fans of you and your practice. Ask them to write a review on your Facebook page of their great experience. Want to take it to the next level? Ask them to share their reviews, so it broadens the audience on the review <strong>and <\/strong>your practice!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Take Time to Respond to Reviews<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1313 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2020\/01\/facebook-reviews-dentists-2.png\" alt=\"Responding to dental facebook reviews\" width=\"114\" height=\"101\" \/>If you ask people to write reviews, it\u2019s important that you take the time to respond to them. It demonstrates engagement, something that is important in making personal connections for your practice.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Post About What People Want to See<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1314 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2020\/01\/best-facebook-marketing-dentists.png\" alt=\"Best facebook content for dentists\" width=\"114\" height=\"101\" \/>Anyone following your page knows you\u2019re a dentist, so they know the caliber of your education and your technical skillset. Facebook is not the platform to showcase your specialization or what you\u2019ve published in the latest dental journals.<\/p>\n<p>People following you on Facebook want to connect with you and your staff. So, show them what they want to see by posting about the people in your practice and activities you all do there. That helps people feel connected and familiar with you before they ever step foot in your practice.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Leverage That Relationship With Your Facebook Connections<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1315 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2020\/01\/facebook-marketing-for-dentists.png\" alt=\"Facebook content strategies for dentists\" width=\"114\" height=\"101\" \/>You\u2019re always looking for ways to attract new patients, right? It\u2019s time to leverage the work you\u2019re doing out in the community to gain greater exposure. Say you volunteer at a food bank; posting that kind of activity on your page is good, but what\u2019s even better is trying to get into the food bank\u2019s network\u2026a cross-promotion between them and your practice. So, when you go to post about your activities in the community, make sure you share a link or hashtag to that organization\u2019s page, so you\u2019ll not only get eyes from your followers but also eyes from that organization\u2019s followers. Who knows, maybe when they go to look for a new dentist, they\u2019ll remember you took part in something that is important to them and help drive them to your practice.<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h3>Use Facebook Live<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1316 size-full\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2020\/01\/facebook-live-dentists.png\" alt=\"Facebook live for dental practices and dentists\" width=\"114\" height=\"101\" \/>People post pictures and even videos to Facebook all the time, but you might have noticed the uptick in Facebook Live videos. There\u2019s a good reason for that. When you broadcast on Facebook Live, it\u2019s the only way to get something out of what you\u2019re doing to <strong>all<\/strong> your followers; there are no filters for Facebook Live.<\/p>\n<p>So, if you volunteer at a food bank and just post a picture, consider this. If you have 875 followers, only 3% of them will see that picture (about 26 followers); otherwise, if you use Facebook Live, all 875 of your followers will see it. Let\u2019s take it up a notch &#8212; if you can get that Facebook Live video not only on your page but also on the food bank\u2019s page, then you\u2019ll not only get in front of all your followers but also all the food bank\u2019s followers, creating more visibility for you and your practice!<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<p>Remember, forget about those Facebook ads and funnel marketing. The power of Facebook is in amplifying your community, so you can attract patients and keep them coming to your practice. If you need guidance to build your strategy, the experts here at TNT Dental are ready to help you expand your community, albeit virtually. Give us a call today!<\/p>\n<\/div>\n<hr \/>\n<h2>About The Author<\/h2>\n<p>Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (972) 989-9137, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.tntdental.com\/?utm_source=facebook_50_blog\">www.TNTDental.com<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Best Part\u201d Courtesy of Facebook Since Facebook launched in 2004, dentists of generations past certainly didn\u2019t use the social media giant back in 1969, but a lot of what made dentistry successful 50 years ago translates to your capabilities within Facebook today. A lot of dentists use Facebook and funnel marketing techniques, thinking the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[146,143,176,89,88],"class_list":["post-1294","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing-for-dentists","tag-best-dental-marketing","tag-best-dental-marketing-companies","tag-facebook-marketing-for-dentists","tag-social-media-dental-practice","tag-social-media-marketing-for-dentists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Did Dentists Use Facebook 50 Years Ago? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tntdental.com\/blog\/dentists-use-facebook-50-years-ago\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Did Dentists Use Facebook 50 Years Ago? | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932\" \/>\n<meta property=\"og:description\" content=\"\u201cThe Best Part\u201d Courtesy of Facebook Since Facebook launched in 2004, dentists of generations past certainly didn\u2019t use the social media giant back in 1969, but a lot of what made dentistry successful 50 years ago translates to your capabilities within Facebook today. 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