{"id":1240,"date":"2019-12-11T00:19:28","date_gmt":"2019-12-11T00:19:28","guid":{"rendered":"https:\/\/www.tntdental.com\/blog\/?p=1240"},"modified":"2019-12-11T02:14:52","modified_gmt":"2019-12-11T02:14:52","slug":"email-marketing-for-dentists","status":"publish","type":"post","link":"https:\/\/www.tntdental.com\/blog\/email-marketing-for-dentists\/","title":{"rendered":"Using Email to Market Your Dental Practice"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1242 size-medium\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2019\/12\/dental-dentist-email-marketing-1-300x200.jpg\" alt=\"Email Marketing for Dentists\" width=\"300\" height=\"200\" \/>When you think of your practice, what is your most valuable asset? <strong>(Hint: your patient base)<\/strong>.<\/p>\n<p>So, what are you doing to get an ROI on existing patients?<\/p>\n<p>You might get overwhelmed with all the high-tech solutions and strategies available at your fingertips, but it could be time to reconsider a time-tested tool: <strong>email marketing<\/strong>.<\/p>\n<p><!--more--><\/p>\n<div class=\"clearfix\">\n<h2>Email Marketing for Dentists: An Integral Growth Tool<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1243 size-medium\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2019\/12\/email-marketing-for-dentists-300x200.jpg\" alt=\"Email Marketing for Dentists\" width=\"300\" height=\"200\" \/>It might surprise you to learn that the art of sending emails is not dead; in fact, it\u2019s the opposite! Email marketing is considered the most effective marketing tool in your arsenal. According to a January 2019 <em>Wall Street Journal<\/em> <a href=\"https:\/\/www.wsj.com\/articles\/the-hot-new-channel-for-reaching-real-people-email-11547874005\" target=\"_blank\" rel=\"noopener noreferrer\">article<\/a><em>,<\/em> \u201cemail still has the highest return on investment per marketing dollar spent,\u201d as reported by the Data &amp; Marketing Association.<\/p>\n<p>The same <em>WSJ<\/em> article references stats pulled from the Radicati Group, a tech-industry analyst firm, who estimates that \u201c[there is] steady 4% growth a year in the number of emails sent, with a record 281 billion emails a day sent in 2018.\u201d While you might not be sending anywhere near that number of emails a day, you can see why this might be the most effective tool you can use. Companies and individuals wouldn\u2019t send all those emails if they weren\u2019t getting any return on their effort!<\/p>\n<p>But, there is more to it than that. Email is successful because of some notable factors (<em>WSJ, \u201c<\/em><a href=\"https:\/\/www.wsj.com\/articles\/the-hot-new-channel-for-reaching-real-people-email-11547874005\" target=\"_blank\" rel=\"noopener noreferrer\">The Hot New Channel for Reaching Real People: Email<\/a>\u201d):<\/p>\n<ul>\n<li><em><strong>One of the few open standards remaining<\/strong>: <\/em>No one controls all email, and <strong>no company can get between a sender and its recipient<\/strong>;<\/li>\n<li><strong><em>Distrust in social media<\/em><\/strong>: More and more people are becoming aware of social media\u2019s impact on mental health and consequently turning their back on the platform;<\/li>\n<li><strong><em>It\u2019s a creative outlet<\/em><\/strong>: Email doesn\u2019t require a terms-of-service and allows you to connect directly with your patient.<\/li>\n<\/ul>\n<\/div>\n<div class=\"clearfix\">\n<h2>Where High-Tech Meets Low-Tech<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1244\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2019\/12\/best-email-marketing-for-dentists-300x200.jpg\" alt=\"Best Email Marketing for Dentists\" width=\"300\" height=\"200\" \/>Email is the marketing tool to use for your existing patients. Most companies send some type of a newsletter to their clients, but don\u2019t worry, this isn\u2019t your \u201cfather\u2019s newsletter.\u201d New technology makes it easy to customize the information that is relevant and engaging to your patients. You can look at other tools, but email allows you to communicate personally and connect with your patients.<\/p>\n<p>For instance, everyone seems to think we\u2019re more connected through the prevalence of social media, but that\u2019s not necessarily the case. According to <a href=\"http:\/\/www.mckinsey.com\/insights\/marketing_sales\/why_marketers_should_keep_sending_you_emails\" target=\"_blank\" rel=\"noopener noreferrer\"> McKinsey<\/a>, \u201cemail is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.\u201d<\/p>\n<\/div>\n<hr \/>\n<div class=\"clearfix\">\n<h2 style=\"text-align: center;\">Benefits of Email Marketing<\/h2>\n<p style=\"text-align: center;\">Email marketing is extremely effective at connecting with your existing patients, but it offers several benefits in comparison to other digital marketing techniques:<\/p>\n<\/div>\n<div class=\"clearfix\">\n<h3>Measurable<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1245\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-measure-dental-email-marketing.png\" alt=\"Measuing ROI dental email marketing\" width=\"114\" height=\"101\" \/>With email marketing, you can track the number of clicks your emails get, how much content viewers read before clicking out of the email and website traffic coming from your emails. It\u2019s the most quantitative way to assess how your email marketing is doing.<\/p>\n<hr \/>\n<\/div>\n<div class=\"clearfix\">\n<h3>Low Cost<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1246\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2019\/12\/cheap-dental-email-marketing.png\" alt=\"Low cost dental email marketing\" width=\"114\" height=\"101\" \/>A typical newsletter can be written and distributed for about $300. If you have 2,000 readers, the newsletter costs about $0.15 each. Now, what if you bump that up to 5,000 readers? Then, you have a newsletter created for the low price of less than a postcard. You can\u2019t beat that, especially when you think of the ROI you get from email marketing.<\/p>\n<hr \/>\n<\/div>\n<div class=\"clearfix\">\n<h3>Leverages Current Patients (Your Most Valuable Asset!)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1247\" src=\"https:\/\/www.tntdental.com\/blog\/wp-content\/uploads\/2019\/12\/best-email-newsletters-for-dentists.png\" alt=\"Best email newsletters for dentists\" width=\"114\" height=\"101\" \/>When you reach out to your current patients, you\u2019re not only planting a seed about their dental care, but you&#8217;re extending your relationship and connection with them. A newsletter in the hands of a current patient serves as a low-cost reminder (and much less pushy than a phone call!) to come back into the office for any unscheduled treatment or preventive dental work. Another benefit \u2013 it couples well with their ability to engage in word-of-mouth. Email marketing gives your patients something to share\/refer to their family and friends, which in turn, generates more business for you!<\/p>\n<\/div>\n<div class=\"clearfix\">\n<blockquote>\n<div class=\"clearfix\" style=\"margin-left: 50px;\">\n<p>\u201cEmail marketing helps connect patients to our clients\u2019 practices, which in turn, creates a more dedicated patient base. Those patients not only feel more comfortable with their dentists, but they are eager to share their good experiences with others, which is a win-win for everyone involved.\u201d<\/p>\n<\/div>\n<div class=\"clearfix\" style=\"text-align: left;\">&#8211; Tim Kelley \u2022 Founder, TNT Dental<\/div>\n<\/blockquote>\n<div class=\"clearfix\">\n<hr \/>\n<p>If you\u2019re ready to incorporate the high-tech with the low-tech at your practice and reintegrate a solid email marketing campaign into your strategy, <a href=\"https:\/\/www.tntdental.com\/contact-tnt-dental.html?utm_source=email_marketing_blog\">give us a call at TNT Dental today<\/a>! Our team of Practice Growth Leaders will work with you to develop a top-notch email marketing plan to take your practice to the next level.<\/p>\n<hr \/>\n<\/div>\n<h2>About The Author<\/h2>\n<p data-ctm-watch-id=\"5\" data-ctm-tracked=\"1\" data-observe=\"1\" data-observer-id=\"2\" data-ctm-remark=\"1\">Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 317-4885, on his cell, (972) 989-9137, or via email at <a href=\"mailto:tim@tntdental.com\">tim@tntdental.com<\/a>. Of course, you can always visit <a href=\"https:\/\/www.tntdental.com\/?utm_source=email_marketing_blog\">www.TNTDental.com<\/a> to learn more.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you think of your practice, what is your most valuable asset? (Hint: your patient base). So, what are you doing to get an ROI on existing patients? You might get overwhelmed with all the high-tech solutions and strategies available at your fingertips, but it could be time to reconsider a time-tested tool: email marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,170],"tags":[105,8,34,171,14,7],"class_list":["post-1240","post","type-post","status-publish","format-standard","hentry","category-dental-practice-growth-tips","category-email-marketing-for-dentists","tag-best-online-dental-marketing","tag-custom-dental-websites","tag-dental-email-marketing","tag-email-marketing-for-dentists","tag-seo-for-dentists","tag-tnt-dental"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Email to Market Your Dental Practice | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites 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