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Dental Marketing Expert Spotlight (and How to Grow Your Practice Online)

May 15, 2018

Lindsey Campbell, dental marketing expert at TNT Dental

Lindsey Campbell, Practice Growth Leader

TNT Dental offers a team of marketing experts to help you build your brand, website and dental practice. Our experts (known as Practice Growth Leaders), establish the rapport with our clients through a variety of tools and resources. But, they do so much more than just that.

As a relationship and dental marketing expert, Lindsey Campbell works with our clients as an account manager and marketing consultant. In her role as a Practice Growth Leader, she works one-on-one with your team to hear out your ideas and help you get the most value out of your dental marketing budget! You can consider our Practice Growth Leaders not only someone you work with; they’re a part of your team, as a marketing consultant. TNT works with thousands of dental practices, so our marketing experts can bring that knowledge of dentistry to your team to help develop the best strategy for you.

“I truly enjoy encouraging and advancing our clients’ marketing knowledge while helping grow their practice.”

Cultivating that kind of relationship with their teams is what makes Practice Growth Leaders like Lindsey so valuable not only to our clients, but also TNT. Lindsey works tirelessly to make sure she’s available when her clients need her; she understands they have different ideas and schedules, and she is ready to strategize when the time works best for them.
TNT Dental visiting with Dr. Daniel Weldon

Visiting with Dr. Daniel Weldon during a video shoot

It’s not just a one-way street, though. Lindsey learns as much from her experiences working with our clients as they do from her.

“Not everyone communicates the same way,” she says. “Learning and understanding the best way to communicate with clients on an individual basis has really helped me build relationships and succeed at being a member of their team.”


What Lindsey Does at TNT Dental

  • Works in a variety of capacities – from suggesting blog topics, recommending designs or providing full consultant support
  • Work with clients to make sure they’re reaching new patient and revenue goals

Working at a place like TNT Dental allows Lindsey to tap into a wealth of resources, to be as effective as she can when engaging with our clients. She loves the open-door environment at TNT and ability to regularly work together with other members of the Practice Growth Team. By brainstorming and bouncing ideas off each other, each Practice Growth Leader is able to determine a plan that is best suited for our clients.

Our Practice Growth Leaders follow the latest marketing trends and find ways to take any obstacles you might have in your practice and turn them around into successes, through our pool of resources. You might even be experiencing some of these challenges in your own practice. If so, call TNT Dental today to get set up with your own Practice Growth Leader!


What is the Biggest Marketing Challenge in the Dental Industry?

Undone Dentistry poses more of a problem for our clients than anything else. It’s so important to get a handle on all those treatment plans that have been forgotten or never completed.

Getting to Know Lindsey

  • Born & raised in Texas
  • Passionate about the North Texas Food Bank
  • Loves to run the Katy Trail, travel & plan her upcoming wedding

What Marketing Strategies Can Help Overcome This?

The most immediate strategy designed to reel in those patients with undone dentistry is to use TNT’s “Recall Base Marketing” program. Our Practice Growth Leaders will collaborate with your team to send out targeted email newsletters to your patients and build your referral network.

Online marketing experts volunteering at nonprofit organization

Volunteering at North Texas Food Bank

So, if you have offered treatment plans, such as dental implants, to your patients, we can specifically target those patients’ email addresses with a newsletter focusing on that particular treatment plan. It speaks directly to those patients, helping them realize the importance of getting that undone dentistry scheduled!

“It is a highly effective program I’ve seen work tremendously well for several practices I help,” Lindsey says. “The magic is in the numbers. We can see how many people open the message, click the links, and ultimately contact the practice through a form or phone call.”


But What Can I Do Today to Attract More Patients?

Lindsey agrees there are many tactics available designed to bring in more patients to your practice, but her personal favorite is advertising on Google using Pay-Per-Click (PPC) strategies. “Depending on the offer, a Google PPC campaign can almost immediately boost your new patient count and/or your revenue,” she says.

Personal Accomplishments

  • Received BBA degree in Management & Marketing from Ouachita Baptist University
  • She and her fiancée started the young professional committee for the NTFB

TNT’s PPC team fully manages each campaign and tracks conversion through our Call Tracking Software. Lindsey likes getting in there and delving a little deeper into those results, as well. She says, “I enjoy digging into the details and researching each campaign. This allows me to learn more about the practice and its location. I’m able to apply PPC search terms to organic search and build the overall presence of the practice on the Internet. It’s a win-win!”


What Else Can I Provide You to Ensure Success?

Monthly communication and sharing new patient numbers are critical to building the pathway to success for your dental practice. These two factors go hand-in-hand. Your practice may be succeeding based on website performance, but without knowledge of the patient and/or production/collection numbers, we can’t get an accurate assessment of the overall picture.

Dental marketing experts at TNT Dental

Lindsey and her fiancé, Brent

Between all the discussions, meetings and research, Lindsey loves what she does for her clients. “My purpose is to help a practice grow by offering insights based on marketing knowledge, and then implementing whatever we decide as a team,” she states. “Hearing the excitement when a client tells me that their new patient numbers increased or that they landed a large case is beyond rewarding when I know that I was a part of the process.”

Lindsey and the rest of our Practice Growth Leaders and dental marketing experts work diligently to address your needs and work alongside you on marketing your practice in the most effective and efficient way possible! If you’re ready to take that next step and find your next strategic team member, give us a call at TNT Dental today!


About The Author

Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (972) 989-9137, or via email at tim@tntdental.com. Of course, you can always visit www.TNTDental.com to learn more.

I want to talk with Tim!

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