January 16, 2018
Does your website seem to be lacking something? Are you trying to think of ways to increase traffic to your site? If you haven’t already, now might be the time to consider adding video to your marketing strategy. It can truly enhance your business and set your practice apart from competitors.
According to Forbes, including videos in your site can increase conversion rates by 80%. If you’re trying to attract new patients and keep your existing ones, adding video to your site could be one of your selling points!
This article marks the first entry in our Dental Video of the Month series. Before we delve into January’s choice, it’s important to establish an understanding of the 5 different types of dental marketing videos.
5 Types of Dental Marketing Videos
There are 5 key ways to market your dental practice online through video.
1. Practice Overview Video
This video is an introduction to the practice and should be featured prominently on your website. No longer than 2 and a half minutes in length, the practice overview video includes footage of the dentist(s), team members, patient testimonials and b-roll of the office and local landmarks. Its primary purpose is to help viewers quickly connect with your practice and present clear, concise reasons to choose your office. It should be fast-paced, energetic, show plenty of personality – and most importantly – get people excited about visiting you!
2. Meet the Dentist Video
Each dentist at the practice should have a bio-pic video featured on their Meet the Dentist page with the goal of explaining their philosophy on dentistry and why they love practicing. Traditionally, this page is comprised of written content and a professional head-shot. Incorporating a Meet the Dentist video helps patients connect with you on a more personal level. It also makes the page much more effective for those not interested in reading a lengthy biography.
3. Patient Stories
This is where the magic of video marketing starts to truly shine. Patient stories – also known as video testimonials – should feature patients with amazing personalities that portray vivid stories of why others should choose your practice. When used most effectively, these videos come off naturally, unscripted, and revolve around treatments you are trying to promote and would like to do more of at the practice. Patient stories are a great conversion tool! They help website visitors connect with other people that overcame a situation they may be presently experiencing.
4. Frequently Asked Questions
These are short videos (no longer than 30 seconds) that feature the dentist(s) answering common treatment questions that patients are asking. “How long does Invisalign take?” – “What are the differences between implant-supported dentures and traditional dentures?” – “What should I do if I crack or break a tooth?” – and more. Patients are searching for questions just like these directly on Google, and by answering them through video, you have a chance of your content appearing in their local search results. Yes, you heard me right! Video content now appears right in Google’s search results.
5. YouTube Commercials/Advertising
A professional YouTube video marketing campaign is an effective way to gain exposure for your practice. These are the “commercials” played between videos when viewers are already on YouTube watching other content. YouTube advertising can target an array of demographics, interests and even utilize re-marketing techniques (marketing to individuals that have already watched your videos previously). You only pay if a person watches longer than 30 seconds, and links can be embedded directly into the video to get them to click over to your site.
January Dental Video of the Month
Juno Beach Smiles • Practice Overview Video
To kick things off, our first Dental Video of the Month goes to Juno Beach Smiles’ practice overview video.
There’s a lot to appreciate about this that you might want to consider when creating a video for your site!
- The opening sequence offers a glimpse into the feel of Juno Beach, setting the tone for what patients can expect when walking in the door. The tour of the office itself backs this up!
- Viewers are introduced to both the doctors and the staff, which are key factors for patients selecting a dentist.
- You hear first and foremost from the doctors; in telling their story in their own words, they are connecting with both existing and potential patients in a personable way. Mixing in accounts from the patients help to further drive the storyline.
- The mix of close-up shots, conversations, and background footage help keep viewers engaged.
TNT Dental Co-founder, Tim Kelley, was excited to work with Juno Beach Smiles on this opportunity.
“The team at Juno Beach Smiles embraced the chance to take their practice to the next level,” he says. “They brought good ideas to the table and worked with us to execute a great product!”
The doctors at Juno Beach Smiles couldn’t agree more.
“We truly enjoyed our experience creating this video with TNT Dental,” said Dr. Greg Riley. “The look and feel of the final product really shows what our practice is all about. What you see is what you get. Plus, the team at TNT Dental was so helpful. They saw our vision, came up with a solid plan, and made it happen!”
Watch more of Juno Beach Smiles’ videos on their YouTube channel.
TNT Dental Makes Video Easy
Are you interested in learning more about how you can liven up your site with video? The team at TNT Dental would be happy to talk with you and come up with the best plan for your needs. Our world-class videography team visits dental practices all over the country to help capture your practice’s true spirit and diversify your marketing efforts. Contact Tim Kelley at firstname.lastname@example.org or at (877) 868-4932. We look forward to working with you!
About The Author
Tim Kelley is one of the founders of TNT Dental, the #1 creator of custom websites and marketing strategies for dentists. Recognized as a leading expert in helping dental practices grow, Tim is passionate about harnessing the power of online marketing to attract and keep new patients. If there is anything Tim can do to help you, please do not hesitate to contact him directly at the office, (877) 868-4932, on his cell, (972) 989-9137, or via email at email@example.com. Of course, you can always visit www.TNTDental.com to learn more.