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Utilizing Paid Marketing to Get More Dental Patients

December 27, 2017

Our last post in the “Generating Patients for Your Practice” series focused on the power of the internet search (organic SEO) in driving people to your website.

In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.

It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.


Getting More New Patients with Organic SEO for Dentists

December 19, 2017

organic seo for dentists

In our last installment of the “Generating Patients for Your Practice” series, we looked at the importance of insurance… sexy, we know! Now, let’s turn our attention to organic SEO for dentists, also known as Search Engine Optimization – an essential tool to get more people to view your website.

Unless someone has your specific website address, they will have to search for you, and you must stand out to get their attention. Most importantly – without a proactive and consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to find on the internet!


Leveraging Dental Insurance to Get More Patients

December 12, 2017

In our latest blog post from our winter series, How to Get Dental Patient Referrals & Grow Your Practice, we discussed how to maximize the patient experience and increase your dental patient referrals.

After you have honed your referral marketing tactics, you need to turn your attention to dental insurance: the next best way to increase your website traffic. Dental insurance is more important to patients now than it ever has been, and ensuring your office policies are clear, concise and easy-to-understand is very important. Maximizing the growth of your dental practice depends on it!


How to Get Dental Patient Referrals & Grow Your Practice

December 5, 2017

In our last blog post, Generating Patients for Your Practice using a Custom Dental Website, we focused on the importance of customizing your website to attract new patients. Now, we will discuss tangible ways to maximize your patient experience, which will directly impact your dental patient referrals.

What good is a customized website if people aren’t looking at it? Over the next few posts, we will examine all the ways you can drive traffic to your custom dental website. The first step to accomplish this goal is through patient referrals.